Integration
Connect Google Merchant Center and Salesmsg
When New or Updated Product fires in Google Merchant Center, your agent runs Add Tag to Contact in Salesmsg, or Contact Updated in Salesmsg to Update Product Input in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Google Merchant Center and Salesmsg to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Google Merchant Center and Salesmsg can do together
From Google Merchant Center to Salesmsg
When New or Updated Product in Google Merchant Center
then Add Tag to Contact in Salesmsg
When New or Updated Product in Google Merchant Center
then Create or Update Contact in Salesmsg
From Salesmsg to Google Merchant Center
When Contact Updated in Salesmsg
then Update Product Input in Google Merchant Center
When New Contact in Salesmsg
then Insert Product Input in Google Merchant Center
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Google Merchant Center and Salesmsg
Triggers and actions 6 triggers · 16 actions
Trigger
New or Updated ProductTriggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay.
Action
Delete Product InputDeletes a product input from a Merchant Center data source.
Action
Get ProductReturns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here.
Action
Insert Product InputCreates or replaces a product in a Merchant Center data source.
Action
List AccountsReturns the Merchant Center accounts the connected Google login can access.
Action
List Data SourcesReturns the data sources (product feeds) configured in a Merchant Center account.
Action
List ProductsReturns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here.
Action
Update Product InputUpdates selected attributes of an existing product input in a Merchant Center data source.
Trigger
Contact UpdatedTriggers when a contact in Salesmsg is created or updated.
Trigger
Missed Incoming Phone CallTriggers when an incoming phone call to your Salesmsg number is missed.
Trigger
New ContactTriggers when a new contact is created in Salesmsg.
Trigger
New Contact Opted-OutTriggers when a contact in Salesmsg is opted out of text messaging.
Trigger
New Phone Call ReceivedTriggers when a new incoming phone call is logged in Salesmsg call history.
Action
Add Tag to ContactAdds an existing tag to a Salesmsg contact.
Action
Create NoteCreates a note on a Salesmsg contact.
Action
Create or Update ContactCreates a Salesmsg contact for a phone number, or returns the existing contact with that number, setting name and email.
Action
Find ContactFinds contacts whose name, email or phone number matches a search term.
Action
Find Salesmsg MemberSearches the members of your Salesmsg organization by name or email and returns the matches.
Action
Opt-Out a ContactOpts out a Salesmsg contact so they no longer receive messages from your local and toll-free numbers. Returns the updated contact.
Action
Phone Number Lookup (PhoneCheckr)Looks up a phone number and returns its formatted form, country, carrier and line type.
Action
Remove Tag From ContactRemoves a tag from a Salesmsg contact.
Action
Send a Text Message (SMS / MMS)Sends an SMS or MMS text message to a phone number from one of your Salesmsg inboxes.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
More from Google Merchant Center
Google Merchant Center to Google Tag ManagerTag management system for deploying and configuring website/app tracking codes, tags, and triggers without...
Google Merchant Center to SquareSquare is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.
Google Merchant Center to HubSpotHubSpot is your all-in-one stop for all of your marketing software needs.
Google Merchant Center to SalesforceSalesforce is a leading enterprise customer relationship management (CRM) platform.
Google Merchant Center to SlackSlack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...
Google Merchant Center to Google SheetsGoogle Sheets
More into Salesmsg
HubSpot to SalesmsgHubSpot is your all-in-one stop for all of your marketing software needs.
Salesforce to SalesmsgSalesforce is a leading enterprise customer relationship management (CRM) platform.
Google Sheets to SalesmsgGoogle Sheets
Gmail to SalesmsgGmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...
Google Calendar to SalesmsgGoogle Calendar is a time management tool providing scheduling features, event reminders, and integration...
Google Drive to SalesmsgGoogle Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...
Questions
Google Merchant Center and Salesmsg, answered
What can start an automation from Google Merchant Center?
Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Salesmsg when something happens in Google Merchant Center?
Any of Salesmsg's 9 actions, including Create Note, Create or Update Contact, Send a Text Message (SMS / MMS) and Add Tag to Contact. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Salesmsg to Google Merchant Center?
Yes. When something happens in Salesmsg, your agent can act in Google Merchant Center too. This page covers both directions: Salesmsg's triggers and Google Merchant Center's actions are listed here as well.
Do I have to build a connector for Google Merchant Center or Salesmsg?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Google Merchant Center and Salesmsg without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.