--- title: "Connect Google Merchant Center and Reply - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Add contact list\" in Reply." canonical: "https://apiant.ai/connect/google-merchant-center-to-reply" --- # Connect Google Merchant Center and Reply When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Add contact list** in [Reply](https://apiant.ai/connections/reply), or **New Email Opened** in Reply to **Update Product Input** in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions Reply **7** triggers Reply **16** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and Reply to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center and Reply can do together ### From Google Merchant Center to Reply - When **New or Updated Product** in Google Merchant Center then **Add contact list** in Reply - When **New or Updated Product** in Google Merchant Center then **Add note to contact** in Reply ### From Reply to Google Merchant Center - When **New Email Opened** in Reply then **Update Product Input** in Google Merchant Center - When **New Emails Sent** in Reply then **Insert Product Input** in Google Merchant Center Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and Reply ## Triggers and actions 8 triggers · 23 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Trigger **Inbox Category Set for Reply** Triggers when an email reply in Reply is given an inbox category, automatically or by a user. - Trigger **New Email Opened** Triggers when a contact opens a tracked email sent from Reply. - Trigger **New Emails Sent** Triggers when Reply sends an email from a sequence step. - Trigger **New Link Clicked** Triggers when a recipient clicks a tracked link in an email sent from Reply. - Trigger **New Person Bounce** Triggers when an email sent from Reply bounces or is rejected by the recipient's mail server. - Trigger **New Person Opt Out** Triggers when a contact opts out of outreach in Reply (unsubscribe link, manual opt-out, or marked Do Not Contact). - Trigger **Prospect Finished** Triggers when a contact's participation in a Reply sequence ends — completed, replied, bounced, opted out, or finished manually. - Action **Add contact list** Creates a new contact list in Reply, optionally shared with your team. - Action **Add note to contact** Adds a note to a contact's timeline in Reply. - Action **Add sequence** Creates a new sequence in Reply with its steps, schedule, sending accounts and settings. - Action **Create\Update Person** Creates a Reply contact, or updates the existing contact with the same email address. - Action **Delete contact** Deletes a contact from your Reply account. - Action **Find contacts by criteria** Returns the contacts that match a search term and/or field rules, optionally scoped to a contact list, sequence or sequence step. - Action **Get contact** Returns one Reply contact by its id, including profile details, owner, opt-out, call and meeting status, stage and custom fields. - Action **Get sequence** Returns one sequence in full: name, status, owner, schedule, settings, connected email and LinkedIn accounts, and its steps. - Action **List contact lists** Returns the contact lists you own plus those shared with your team, optionally filtered by name. - Action **List contacts** Returns your Reply contacts, optionally narrowed to one email address or LinkedIn profile URL. - Action **List inbox categories** Returns the inbox categories you can file conversations under. - Action **List Sequence Contacts** Returns the contacts enrolled in a sequence, with each contact's status, current step, added date, opt-out and call status. - Action **List sequences** Returns the sequences in your Reply account, optionally filtered by status, owner, folder, archive state or name. - Action **Mark as Finished** Marks one or more contacts as finished in every sequence they are in, so they receive no further sequence steps. - Action **Remove Person From Campaign** Removes a contact from a sequence so they stop progressing through it. The contact and their history stay in your Reply account. - Action **Send Test Webhook Event** Sends a test event from an existing Reply webhook subscription to its configured URL. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **Reply** Reply is a sales automation platform that puts outreach on autopilot, while still making each communication...](https://apiant.ai/connections/reply) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into Reply - [ **HubSpot to Reply** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-reply) - [ **Google Sheets to Reply** Google Sheets](https://apiant.ai/connect/google-sheets-to-reply) - [ **Gmail to Reply** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-reply) - [ **Google Calendar to Reply** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-reply) - [ **Google Drive to Reply** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-reply) - [ **Mailchimp to Reply** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-reply) Questions ## Google Merchant Center and Reply, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Reply when something happens in Google Merchant Center? Any of Reply's 16 actions, including Create\Update Person, Send Test Webhook Event, Add contact list and Add note to contact. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Reply to Google Merchant Center? Yes. When something happens in Reply, your agent can act in Google Merchant Center too. This page covers both directions: Reply's triggers and Google Merchant Center's actions are listed here as well. ### ### Do I have to build a connector for Google Merchant Center or Reply? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and Reply without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.