--- title: "Connect Google Merchant Center to profileAPI - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Find Person by Email\" in profileAPI." canonical: "https://apiant.ai/connect/google-merchant-center-to-profileapi" --- # Connect Google Merchant Center to profileAPI When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Find Person by Email** in [profileAPI](https://apiant.ai/connections/profileapi). Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions profileAPI **4** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and profileAPI to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. 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[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center can start in profileAPI - When **New or Updated Product** in Google Merchant Center then **Find Person by Email** in profileAPI - When **New or Updated Product** in Google Merchant Center then **Reverse lookup phone** in profileAPI Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and profileAPI ## Triggers and actions 1 trigger · 11 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Action **Find Person by Email** Finds a uniquely identified person by passing an email address. - Action **Get Company by LinkedInUrl** Gets an enriched company profile by passing a LinkedIn url. - Action **Lookup phone** Given a person or company identifier, find associated phone number(s). - Action **Reverse lookup phone** Given a phone number, find the associated person/company profile. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **profileAPI** profileAPI is an AI-powered B2B data platform that delivers enriched, verified profiles of over 500 million...](https://apiant.ai/connections/profileapi) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into profileAPI - [ **HubSpot to profileAPI** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-profileapi) - [ **Salesforce to profileAPI** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-profileapi) - [ **Slack to profileAPI** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-profileapi) - [ **Google Sheets to profileAPI** Google Sheets](https://apiant.ai/connect/google-sheets-to-profileapi) - [ **Gmail to profileAPI** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-profileapi) - [ **Google Calendar to profileAPI** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-profileapi) Questions ## Google Merchant Center and profileAPI, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in profileAPI when something happens in Google Merchant Center? Any of profileAPI's 4 actions, including Find Person by Email, Get Company by LinkedInUrl, Lookup phone and Reverse lookup phone. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from profileAPI to Google Merchant Center? profileAPI has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads profileAPI's API documentation and adds it. ### ### Do I have to build a connector for Google Merchant Center or profileAPI? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and profileAPI without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.