--- title: "Connect Google Merchant Center and Productboard - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Create Note\" in Productboard." canonical: "https://apiant.ai/connect/google-merchant-center-to-productboard" --- # Connect Google Merchant Center and Productboard When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Create Note** in [Productboard](https://apiant.ai/connections/productboard), or **New Feature** in Productboard to **Update Product Input** in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions Productboard **4** triggers Productboard **12** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and Productboard to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center and Productboard can do together ### From Google Merchant Center to Productboard - When **New or Updated Product** in Google Merchant Center then **Create Note** in Productboard - When **New or Updated Product** in Google Merchant Center then **Update Note** in Productboard ### From Productboard to Google Merchant Center - When **New Feature** in Productboard then **Update Product Input** in Google Merchant Center - When **New Note** in Productboard then **Insert Product Input** in Google Merchant Center Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and Productboard ## Triggers and actions 5 triggers · 19 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Trigger **New Feature** Triggered when a new feature is created in Productboard. - Trigger **New Note** Triggered when a new note (a piece of customer feedback) is created in Productboard. - Trigger **Updated Feature** Triggered when a feature is created or changed in Productboard. - Trigger **Updated Note** Triggered when a note (a piece of customer feedback) is created or changed in Productboard. - Action **Create Company** Creates a company record in Productboard so customer feedback and insights can be attributed to it. Returns the new company's ID and a link to open it in Productboard. - Action **Create Feature** Creates a feature in Productboard under a product or component you choose. Optionally sets the description, owner and status. Returns the new feature's ID and a link to open it in Productboard. - Action **Create Note** Creates a note (a piece of customer feedback) in Productboard. Optionally attributes it to a company or customer, links it to a feature, and applies existing tags. Returns the new note's ID and a link to open it in Productboard. - Action **Find Note** Looks up a single note (customer feedback) in Productboard. Narrows the list by owner, created date and processed/archived state, then matches the text you give against the note's title and body. Returns the first match, or found=false. - Action **Get Company** Returns one company from Productboard by its ID, including its name, domain, description, owner and any custom fields set up in your workspace. - Action **Get Feature by ID** Returns one feature from Productboard by its ID, including its name, description, owner, status and any custom fields set up in your workspace. - Action **List Components** Returns the components in your Productboard workspace — the folders that features live under. Use a component's ID as the parent when creating a feature. - Action **List Members** Returns the people who have access to your Productboard workspace, with their email address and role. Optionally search by name or email and filter by role. - Action **List Note Relationships** Returns everything a Productboard note is linked to — the customer or company it came from and the features it has been connected to. - Action **List Products** Returns the products in your Productboard workspace — the top level of the product hierarchy. Use a product's ID as the parent when creating a feature or component. - Action **List Releases** Returns the releases in your Productboard workspace — the buckets features are grouped into for delivery — with their status and dates. - Action **Update Note** Changes an existing note in Productboard. Only the values you fill in are sent, so anything left empty keeps its current value. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **Productboard** Productboard is beautiful, simple, and powerful product management.](https://apiant.ai/connections/productboard) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into Productboard - [ **Beehiiv to Productboard** Beehiiv is a newsletter publishing and audience growth platform.](https://apiant.ai/connect/beehiiv-to-productboard) - [ **HelloSign to Productboard** Dropbox Sign (formerly HelloSign) e-signature platform.](https://apiant.ai/connect/hellosign-to-productboard) - [ **HubSpot to Productboard** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-productboard) - [ **Gmail to Productboard** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-productboard) - [ **Google Calendar to Productboard** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-productboard) - [ **Google Drive to Productboard** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-productboard) Questions ## Google Merchant Center and Productboard, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Productboard when something happens in Google Merchant Center? Any of Productboard's 12 actions, including Create Company, Create Feature, Create Note and Update Note. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Productboard to Google Merchant Center? Yes. When something happens in Productboard, your agent can act in Google Merchant Center too. This page covers both directions: Productboard's triggers and Google Merchant Center's actions are listed here as well. ### ### Do I have to build a connector for Google Merchant Center or Productboard? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and Productboard without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.