Integration
Connect Google Merchant Center to Persona
When New or Updated Product fires in Google Merchant Center, your agent runs List Events in Persona. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Google Merchant Center and Persona to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Google Merchant Center can start in Persona
When New or Updated Product in Google Merchant Center
then List Events in Persona
When New or Updated Product in Google Merchant Center
then Add Account in Persona
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Google Merchant Center and Persona
Triggers and actions 1 trigger · 12 actions
Trigger
New or Updated ProductTriggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay.
Action
Delete Product InputDeletes a product input from a Merchant Center data source.
Action
Get ProductReturns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here.
Action
Insert Product InputCreates or replaces a product in a Merchant Center data source.
Action
List AccountsReturns the Merchant Center accounts the connected Google login can access.
Action
List Data SourcesReturns the data sources (product feeds) configured in a Merchant Center account.
Action
List ProductsReturns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here.
Action
Update Product InputUpdates selected attributes of an existing product input in a Merchant Center data source.
Action
Add AccountCreate a new Account.
Action
Get AccountFetches a Persona Account by ID. An error occurs if the Account is not found.
Action
List AccountsReturns a list of your organization's Persona accounts, most recently created first, optionally filtered by reference ID.
Action
List EventsReturns all events in your Persona organization, most recent first, optionally filtered by event name, object id or event id.
Action
Update AccountUpdates an existing Persona Account by ID.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
More from Google Merchant Center
Google Merchant Center to Google Tag ManagerTag management system for deploying and configuring website/app tracking codes, tags, and triggers without...
Google Merchant Center to SquareSquare is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.
Google Merchant Center to HubSpotHubSpot is your all-in-one stop for all of your marketing software needs.
Google Merchant Center to SalesforceSalesforce is a leading enterprise customer relationship management (CRM) platform.
Google Merchant Center to SlackSlack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...
Google Merchant Center to Google SheetsGoogle Sheets
More into Persona
Gravity Forms to PersonaGravity Forms is a premier WordPress plugin that makes it easy to create powerful forms on the fly.
HubSpot to PersonaHubSpot is your all-in-one stop for all of your marketing software needs.
Salesforce to PersonaSalesforce is a leading enterprise customer relationship management (CRM) platform.
Slack to PersonaSlack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...
Google Sheets to PersonaGoogle Sheets
Gmail to PersonaGmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...
Questions
Google Merchant Center and Persona, answered
What can start an automation from Google Merchant Center?
Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Persona when something happens in Google Merchant Center?
Any of Persona's 5 actions, including Update Account, Add Account, Get Account and List Accounts. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Persona to Google Merchant Center?
Persona has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads Persona's API documentation and adds it.
Do I have to build a connector for Google Merchant Center or Persona?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Google Merchant Center and Persona without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.