--- title: "Connect Google Merchant Center to OpenRegister - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Get Company Contact Information\" in OpenRegister." canonical: "https://apiant.ai/connect/google-merchant-center-to-openregister" --- # Connect Google Merchant Center to OpenRegister When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Get Company Contact Information** in [OpenRegister](https://apiant.ai/connections/openregister). Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions OpenRegister **14** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and OpenRegister to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center can start in OpenRegister - When **New or Updated Product** in Google Merchant Center then **Get Company Contact Information** in OpenRegister - When **New or Updated Product** in Google Merchant Center then **Find Company by Name** in OpenRegister Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and OpenRegister ## Triggers and actions 1 trigger · 21 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Action **Find Company by Name** Returns German companies whose current or historical registered name matches the specified name. - Action **Find Company by URL** Finds the German company behind a website URL and returns its company ID plus the email, phone and VAT ID found on the site. - Action **Find Insolvency Proceedings** Returns German insolvency proceedings (companies and natural persons) that match a free-text search and/or structured filters. - Action **Find People by Name** Returns people from the German commercial register whose name matches the search text, optionally narrowed by city, date of birth or active status. - Action **Get Company Contact Information** Retrieve contact information for a German company: email, phone, VAT ID and the source web page. - Action **Get Company Details** Returns the full register record of a German company by its OpenRegister ID. - Action **Get Company Financials** Retrieves a company's published financial reports (balance sheets and income statements) and key financial indicators from the Bundesanzeiger. - Action **Get Company Historical Owners** Retrieves the full ownership history of a German company (GmbH only) across every shareholder list it has filed. - Action **Get Company Holdings** Retrieves the list of companies that a German company owns or has stakes in, including relation type and share amounts. Costs 10 OpenRegister credits per call. - Action **Get Company Owners** Retrieves the shareholders and owners of a German company, with their ownership percentages, nominal shares and register roles. - Action **Get Company Ubos** Retrieves the Ultimate Beneficial Owners (natural persons who ultimately own or control the company) of a German company, calculated across the full ownership chain. Costs 25 OpenRegister credits per call. - Action **Get Insolvency Proceeding** Retrieve the full record of a single German insolvency proceeding, including its status, debtor, administrator, deadlines, distribution figures and complete event history. - Action **Get Person Details** Retrieve detailed information about a person listed in the German commercial register: name, date of birth, age, city, and their current and past management positions across companies. - Action **Get Person Holdings** Retrieve the company holdings (ownership stakes) associated with a specific person by person id. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **OpenRegister** OpenRegister is a tool which allows you to search for companies, retrieve company information, financials...](https://apiant.ai/connections/openregister) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into OpenRegister - [ **Easy Redmine to OpenRegister** Project management platform combining Gantt/Agile planning, resource management, time tracking, and helpdesk...](https://apiant.ai/connect/easy-redmine-to-openregister) - [ **HubSpot to OpenRegister** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-openregister) - [ **Salesforce to OpenRegister** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-openregister) - [ **Slack to OpenRegister** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-openregister) - [ **Google Sheets to OpenRegister** Google Sheets](https://apiant.ai/connect/google-sheets-to-openregister) - [ **Gmail to OpenRegister** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-openregister) Questions ## Google Merchant Center and OpenRegister, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in OpenRegister when something happens in Google Merchant Center? Any of OpenRegister's 14 actions, including Find Company by Name, Find Company by URL, Find Insolvency Proceedings and Find People by Name. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from OpenRegister to Google Merchant Center? OpenRegister has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads OpenRegister's API documentation and adds it. ### ### Do I have to build a connector for Google Merchant Center or OpenRegister? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and OpenRegister without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.