Integration
Connect Google Merchant Center and Newsflash
When New or Updated Product fires in Google Merchant Center, your agent runs Find Events in Newsflash, or New corroborated event in Newsflash to Update Product Input in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Google Merchant Center and Newsflash to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Google Merchant Center and Newsflash can do together
From Google Merchant Center to Newsflash
When New or Updated Product in Google Merchant Center
then Find Events in Newsflash
When New or Updated Product in Google Merchant Center
then Get Event in Newsflash
From Newsflash to Google Merchant Center
When New corroborated event in Newsflash
then Update Product Input in Google Merchant Center
When New event in Newsflash
then Insert Product Input in Google Merchant Center
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Google Merchant Center and Newsflash
Triggers and actions 3 triggers · 13 actions
Trigger
New or Updated ProductTriggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay.
Action
Delete Product InputDeletes a product input from a Merchant Center data source.
Action
Get ProductReturns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here.
Action
Insert Product InputCreates or replaces a product in a Merchant Center data source.
Action
List AccountsReturns the Merchant Center accounts the connected Google login can access.
Action
List Data SourcesReturns the data sources (product feeds) configured in a Merchant Center account.
Action
List ProductsReturns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here.
Action
Update Product InputUpdates selected attributes of an existing product input in a Merchant Center data source.
Trigger
New corroborated eventFires each time an already-seen event gains another corroborating outlet, raising its corroboration/confidence score. Mirrors the event.corroborated message from the vendor's SSE stream.
Trigger
New eventFires when a new deduped news event first appears in the corpus. Mirrors the event.new message from the vendor's SSE stream.
Action
Find ArticlesSearch raw per-outlet articles (same filter params as Find Events: q, semantic, source, category, from, to, min_sources, limit).
Action
Find EventsSearch deduped news events by keyword, semantic query, source, category, time window, and min corroboration.
Action
Get Account InfoGet the connected account's email, tier, daily request limit, and usage so far today.
Action
Get Corpus StatsGet corpus size/freshness stats for the news event graph.
Action
Get EventGet one news event by id plus every corroborating article.
Action
List SourcesList every tracked news source: slug, name, category, lang, country, live article_count.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
More from Google Merchant Center
Google Merchant Center to Google Tag ManagerTag management system for deploying and configuring website/app tracking codes, tags, and triggers without...
Google Merchant Center to SquareSquare is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.
Google Merchant Center to HubSpotHubSpot is your all-in-one stop for all of your marketing software needs.
Google Merchant Center to SalesforceSalesforce is a leading enterprise customer relationship management (CRM) platform.
Google Merchant Center to SlackSlack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...
Google Merchant Center to Google SheetsGoogle Sheets
More into Newsflash
HubSpot to NewsflashHubSpot is your all-in-one stop for all of your marketing software needs.
Google Sheets to NewsflashGoogle Sheets
Gmail to NewsflashGmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...
Google Calendar to NewsflashGoogle Calendar is a time management tool providing scheduling features, event reminders, and integration...
Google Drive to NewsflashGoogle Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...
Mailchimp to NewsflashMailchimp marketing automation and email platform.
Questions
Google Merchant Center and Newsflash, answered
What can start an automation from Google Merchant Center?
Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Newsflash when something happens in Google Merchant Center?
Any of Newsflash's 6 actions, including Find Articles, Find Events, Get Account Info and Get Corpus Stats. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Newsflash to Google Merchant Center?
Yes. When something happens in Newsflash, your agent can act in Google Merchant Center too. This page covers both directions: Newsflash's triggers and Google Merchant Center's actions are listed here as well.
Do I have to build a connector for Google Merchant Center or Newsflash?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Google Merchant Center and Newsflash without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.