Integration
Connect Google Merchant Center to MSG91
When New or Updated Product fires in Google Merchant Center, your agent runs Send OTP in MSG91. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Google Merchant Center and MSG91 to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Grok
Open grok.com/connectors, choose New Connector, then Custom, and paste the address. Grok signs you in in your browser.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Google Merchant Center can start in MSG91
When New or Updated Product in Google Merchant Center
then Send OTP in MSG91
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Google Merchant Center and MSG91
Triggers and actions 1 trigger · 14 actions
- New or Updated Product
Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay.
- Delete Product Input
Deletes a product input from a Merchant Center data source.
- Get Product
Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here.
- Insert Product Input
Creates or replaces a product in a Merchant Center data source.
- List Accounts
Returns the Merchant Center accounts the connected Google login can access.
- List Data Sources
Returns the data sources (product feeds) configured in a Merchant Center account.
- List Products
Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here.
- Update Product Input
Updates selected attributes of an existing product input in a Merchant Center data source.
- Entry in Segmento
Adds a contact to a Segmento phonebook, or updates it when a contact with the same contact ID already exists.
- Launch Campaign
Runs a saved MSG91 campaign (SMS, Email, WhatsApp, Voice and more) for the recipients you pass. The send is queued and a request ID is returned.
- List SMS Templates
Returns the SMS templates in your MSG91 account, each with its template ID and name.
- Resend OTP
Resends the same OTP to a mobile number, by text or by voice call. Returns MSG91's result type and message.
- Send OTP
Sends a one-time password by SMS to a mobile number using an MSG91 OTP template. Returns MSG91's result type (success or error) and message.
- Send SMS
Sends an SMS from an approved MSG91 template to one or more mobile numbers, filling the template's variables per recipient.
- Verify OTP
Checks the code a user entered against the OTP sent to their mobile number. Returns success when it matches, or error with MSG91's reason.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
More from Google Merchant Center
Google Merchant Center to Google Tag ManagerTag management system for deploying and configuring website/app tracking codes, tags, and triggers without...
Google Merchant Center to SquareSquare is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.
Google Merchant Center to HubSpotHubSpot is your all-in-one stop for all of your marketing software needs.
Google Merchant Center to SalesforceSalesforce is a leading enterprise customer relationship management (CRM) platform.
Google Merchant Center to SlackSlack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...
Google Merchant Center to Google SheetsGoogle Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.
More into MSG91
Gmail to MSG91Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...
Google Calendar to MSG91Google Calendar is a time management tool providing scheduling features, event reminders, and integration...
Questions
Google Merchant Center and MSG91, answered
What can start an automation from Google Merchant Center?
Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one.
What can your agent do in MSG91 when something happens in Google Merchant Center?
Any of MSG91's 7 actions, including Send OTP, Send SMS, Entry in Segmento and Launch Campaign. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from MSG91 to Google Merchant Center?
MSG91 has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads MSG91's API documentation and adds it.
Do I have to build a connector for Google Merchant Center or MSG91?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Google Merchant Center and MSG91 without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.