--- title: "Connect Google Merchant Center to Mixpanel - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Download Raw Event Data\" in Mixpanel." canonical: "https://apiant.ai/connect/google-merchant-center-to-mixpanel" --- # Connect Google Merchant Center to Mixpanel When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Download Raw Event Data** in [Mixpanel](https://apiant.ai/connections/mixpanel). Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions Mixpanel **10** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and Mixpanel to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center can start in Mixpanel - When **New or Updated Product** in Google Merchant Center then **Download Raw Event Data** in Mixpanel - When **New or Updated Product** in Google Merchant Center then **Import Events** in Mixpanel Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and Mixpanel ## Triggers and actions 1 trigger · 17 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Action **Create Annotation** Creates an annotation on the Mixpanel project, marking a date and time in reports with a note explaining what happened. - Action **Delete Annotation** Deletes an annotation from the Mixpanel project, removing its marker from reports. - Action **Download Raw Event Data** Downloads raw Mixpanel events for a date range as newline-delimited JSON, with every event property exactly as it was received. - Action **Get Annotation** Returns one annotation from the Mixpanel project, with its date, description and tags. - Action **Get Variant Assignments** Evaluates every enabled Mixpanel feature flag for one user and returns the variant that user is assigned to for each flag. - Action **Import Events** Sends a batch of events to Mixpanel from your own systems, including historical ones, so they appear in reports. - Action **List Annotations** Returns the annotations in the Mixpanel project, optionally limited to a date range. - Action **Query Profiles** Returns Mixpanel user or group profiles matching a filter, each with its distinct id and full property set. - Action **Track Event** Records a single event in Mixpanel for one person, with the time it happened and any properties you supply. - Action **Update Annotation** Updates an existing annotation's text or tags in the Mixpanel project. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **Mixpanel** Mixpanel provides product analytics for understanding user behavior in apps & websites.](https://apiant.ai/connections/mixpanel) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into Mixpanel - [ **HubSpot to Mixpanel** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-mixpanel) - [ **Salesforce to Mixpanel** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-mixpanel) - [ **Slack to Mixpanel** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-mixpanel) - [ **Google Sheets to Mixpanel** Google Sheets](https://apiant.ai/connect/google-sheets-to-mixpanel) - [ **Gmail to Mixpanel** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-mixpanel) - [ **Google Calendar to Mixpanel** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-mixpanel) Questions ## Google Merchant Center and Mixpanel, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Mixpanel when something happens in Google Merchant Center? Any of Mixpanel's 10 actions, including Create Annotation, Update Annotation, Download Raw Event Data and Get Annotation. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Mixpanel to Google Merchant Center? Mixpanel has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads Mixpanel's API documentation and adds it. ### ### Do I have to build a connector for Google Merchant Center or Mixpanel? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and Mixpanel without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.