--- title: "Connect Google Merchant Center and Metricool - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Add Post to Autolist\" in Metricool." canonical: "https://apiant.ai/connect/google-merchant-center-to-metricool" --- # Connect Google Merchant Center and Metricool When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Add Post to Autolist** in [Metricool](https://apiant.ai/connections/metricool), or **New GMB Review** in Metricool to **Update Product Input** in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions Metricool **3** triggers Metricool **6** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and Metricool to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center and Metricool can do together ### From Google Merchant Center to Metricool - When **New or Updated Product** in Google Merchant Center then **Add Post to Autolist** in Metricool - When **New or Updated Product** in Google Merchant Center then **Reply Post Comment** in Metricool ### From Metricool to Google Merchant Center - When **New GMB Review** in Metricool then **Update Product Input** in Google Merchant Center - When **New Inbox Conversation (By Network)** in Metricool then **Insert Product Input** in Google Merchant Center Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and Metricool ## Triggers and actions 4 triggers · 13 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Trigger **New GMB Review** Triggers when a new review is posted on the brand's Google Business Profile. - Trigger **New Inbox Conversation (By Network)** Triggers when a new conversation appears in the Metricool inbox for the chosen social network. - Trigger **New Post Comment (By Network)** Triggers when a post on the chosen social network receives a new comment in the Metricool inbox. - Action **Add Post to Autolist** Adds a new post to one of your Metricool autolists. - Action **Get Your Network Metrics Daily** Returns the day's metric values for one of your connected networks (category), such as followers or posts. - Action **Reply Conversation** Sends a reply message in a Metricool Inbox conversation on a connected social network. - Action **Reply GMB Review** Publishes a reply to a Google Business Profile review, replacing any existing reply. - Action **Reply Post Comment** Replies to a comment on a social post from the Metricool Inbox. - Action **Schedule Post** Creates a scheduled post in the Metricool planner for one or more connected social networks. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **Metricool** Metricool is an all-in-one social media platform for analyzing, managing, and growing your socials.](https://apiant.ai/connections/metricool) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into Metricool - [ **HubSpot to Metricool** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-metricool) - [ **Google Sheets to Metricool** Google Sheets](https://apiant.ai/connect/google-sheets-to-metricool) - [ **Gmail to Metricool** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-metricool) - [ **Google Calendar to Metricool** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-metricool) - [ **Google Drive to Metricool** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-metricool) - [ **Mailchimp to Metricool** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-metricool) Questions ## Google Merchant Center and Metricool, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Metricool when something happens in Google Merchant Center? Any of Metricool's 6 actions, including Add Post to Autolist, Get Your Network Metrics Daily, Reply Conversation and Reply GMB Review. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Metricool to Google Merchant Center? Yes. When something happens in Metricool, your agent can act in Google Merchant Center too. This page covers both directions: Metricool's triggers and Google Merchant Center's actions are listed here as well. ### ### Do I have to build a connector for Google Merchant Center or Metricool? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and Metricool without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.