--- title: "Connect Google Merchant Center to Loops - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Add Contact\" in Loops." canonical: "https://apiant.ai/connect/google-merchant-center-to-loops" --- # Connect Google Merchant Center to Loops When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Add Contact** in [Loops](https://apiant.ai/connections/loops). Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions Loops **11** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and Loops to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center can start in Loops - When **New or Updated Product** in Google Merchant Center then **Add Contact** in Loops - When **New or Updated Product** in Google Merchant Center then **Add contact property** in Loops Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and Loops ## Triggers and actions 1 trigger · 18 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Action **Add Contact** Creates a new contact in your Loops audience, with optional name, user group, subscription status, mailing list memberships and custom contact properties. - Action **Add contact property** Creates a new custom contact property in your Loops account, such as a plan name or signup date, so it can be stored on contacts. - Action **Delete Contact** Deletes a contact from your Loops audience, identified by email address or user ID. - Action **Find Contact** Finds a Loops contact by email address or by your own user ID and returns the matching contact, including its custom properties. - Action **Get campaign** Returns a single Loops campaign by its ID, including its name, status, audience, mailing list and schedule. - Action **List campaigns** Returns all campaigns in your Loops account, with each campaign's name, status, audience and scheduling details. - Action **List contact properties** Returns the contact properties defined in your Loops account, either all of them or only your custom ones. - Action **List mailing lists** Returns every mailing list in your Loops account, with each list's name, description and whether it is public. - Action **List transactional emails** Returns the transactional emails in your Loops account, including each email's id, name, and the data variables it expects. - Action **Send Event** Sends an event for a contact in Loops to trigger workflows, identifying the contact by email or user ID and optionally updating their contact properties and mailing list subscriptions. - Action **Update Contact** Updates a Loops contact identified by email or user ID, including standard fields, custom contact properties and mailing list subscriptions. Creates the contact if no match exists. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **Loops** Loops is a platform for SaaS companies to send marketing and transactional email.](https://apiant.ai/connections/loops) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into Loops - [ **HubSpot to Loops** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-loops) - [ **Salesforce to Loops** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-loops) - [ **Slack to Loops** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-loops) - [ **Google Sheets to Loops** Google Sheets](https://apiant.ai/connect/google-sheets-to-loops) - [ **Gmail to Loops** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-loops) - [ **Google Calendar to Loops** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-loops) Questions ## Google Merchant Center and Loops, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Loops when something happens in Google Merchant Center? Any of Loops's 11 actions, including Send Event, Update Contact, Add Contact and Add contact property. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Loops to Google Merchant Center? Loops has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads Loops's API documentation and adds it. ### ### Do I have to build a connector for Google Merchant Center or Loops? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and Loops without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.