Integration
Connect Google Merchant Center to Loops
When New or Updated Product fires in Google Merchant Center, your agent runs Add Contact in Loops. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Google Merchant Center and Loops to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Google Merchant Center can start in Loops
When New or Updated Product in Google Merchant Center
then Add Contact in Loops
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Google Merchant Center and Loops
Triggers and actions 1 trigger · 18 actions
- New or Updated Product
Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay.
- Delete Product Input
Deletes a product input from a Merchant Center data source.
- Get Product
Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here.
- Insert Product Input
Creates or replaces a product in a Merchant Center data source.
- List Accounts
Returns the Merchant Center accounts the connected Google login can access.
- List Data Sources
Returns the data sources (product feeds) configured in a Merchant Center account.
- List Products
Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here.
- Update Product Input
Updates selected attributes of an existing product input in a Merchant Center data source.
- Add Contact
Creates a new contact in your Loops audience, with optional name, user group, subscription status, mailing list memberships and custom contact properties.
- Add contact property
Creates a new custom contact property in your Loops account, such as a plan name or signup date, so it can be stored on contacts.
- Delete Contact
Deletes a contact from your Loops audience, identified by email address or user ID.
- Find Contact
Finds a Loops contact by email address or by your own user ID and returns the matching contact, including its custom properties.
- Get campaign
Returns a single Loops campaign by its ID, including its name, status, audience, mailing list and schedule.
- List campaigns
Returns all campaigns in your Loops account, with each campaign's name, status, audience and scheduling details.
- List contact properties
Returns the contact properties defined in your Loops account, either all of them or only your custom ones.
- List mailing lists
Returns every mailing list in your Loops account, with each list's name, description and whether it is public.
- List transactional emails
Returns the transactional emails in your Loops account, including each email's id, name, and the data variables it expects.
- Send Event
Sends an event for a contact in Loops to trigger workflows, identifying the contact by email or user ID and optionally updating their contact properties and mailing list subscriptions.
- Update Contact
Updates a Loops contact identified by email or user ID, including standard fields, custom contact properties and mailing list subscriptions. Creates the contact if no match exists.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Google Merchant Center and Loops, answered
What can start an automation from Google Merchant Center?
Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Loops when something happens in Google Merchant Center?
Any of Loops's 11 actions, including Send Event, Update Contact, Add Contact and Add contact property. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Loops to Google Merchant Center?
Loops has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads Loops's API documentation and adds it.
Do I have to build a connector for Google Merchant Center or Loops?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Google Merchant Center and Loops without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.