--- title: "Connect Google Merchant Center and LoginRadius - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Login with email\" in LoginRadius." canonical: "https://apiant.ai/connect/google-merchant-center-to-loginradius" --- # Connect Google Merchant Center and LoginRadius When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Login with email** in [LoginRadius](https://apiant.ai/connections/loginradius), or **New Email Added** in LoginRadius to **Update Product Input** in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions LoginRadius **11** triggers LoginRadius **9** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and LoginRadius to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center and LoginRadius can do together ### From Google Merchant Center to LoginRadius - When **New or Updated Product** in Google Merchant Center then **Login with email** in LoginRadius - When **New or Updated Product** in Google Merchant Center then **Resend verification email** in LoginRadius ### From LoginRadius to Google Merchant Center - When **New Email Added** in LoginRadius then **Update Product Input** in Google Merchant Center - When **New Registration** in LoginRadius then **Insert Product Input** in Google Merchant Center Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and LoginRadius ## Triggers and actions 12 triggers · 16 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Trigger **Account Blocked** Triggers when a customer is blocked. - Trigger **Account Delete** Triggers when an account is deleted. - Trigger **Email Verified** Triggers when a customer completes Email Verification. - Trigger **New Email Added** Triggers when a customer adds a new Email. - Trigger **New Registration** Triggers when a customer registers. - Trigger **Password Changed** Triggers when a customer changes their password. - Trigger **Password Reset** Triggers when a customer resets their password. - Trigger **Password Set** Triggers when the password is set on an account. - Trigger **Roles Assigned** Triggers when roles are assigned to a customer. - Trigger **Roles Unassigned** Triggers when roles are unassigned from a customer. - Trigger **UserName Set** Triggers when a UserName is set on an account. - Action **Add account** Register a new standard identity user account by email and password (Auth User Registration by Email). - Action **Delete account** Deletes a LoginRadius customer account by its UID. - Action **Get account** Retrieves the full profile of a LoginRadius user account by its UID. - Action **Login with email** Authenticates a user with their email and password and returns an access token plus the user's profile. - Action **Login with username** Signs a user in with their username and password and returns an access token plus their profile. - Action **Remove email** Removes an email address from a LoginRadius user account, identified by the account's UID. - Action **Resend verification email** Resends the verification email to a user so they can confirm their email address. - Action **Update account** Updates an existing LoginRadius account's profile by its UID. - Action **Verify email** Verifies a user's email address using the verification token LoginRadius sent in the verification email. Returns the user's profile when auto login after email verification is enabled in the Admin Console. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **LoginRadius** LoginRadius is a Customer Identity Management (cIAM) platform that allows you to easily manage your customer...](https://apiant.ai/connections/loginradius) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into LoginRadius - [ **HubSpot to LoginRadius** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-loginradius) - [ **Google Sheets to LoginRadius** Google Sheets](https://apiant.ai/connect/google-sheets-to-loginradius) - [ **Gmail to LoginRadius** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-loginradius) - [ **Google Calendar to LoginRadius** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-loginradius) - [ **Google Drive to LoginRadius** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-loginradius) - [ **QuickBooks Online to LoginRadius** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/quickbooks-online-to-loginradius) Questions ## Google Merchant Center and LoginRadius, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in LoginRadius when something happens in Google Merchant Center? Any of LoginRadius's 9 actions, including Update account, Add account, Get account and Login with email. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from LoginRadius to Google Merchant Center? Yes. When something happens in LoginRadius, your agent can act in Google Merchant Center too. This page covers both directions: LoginRadius's triggers and Google Merchant Center's actions are listed here as well. ### ### Do I have to build a connector for Google Merchant Center or LoginRadius? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and LoginRadius without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.