--- title: "Connect Google Merchant Center and lemlist - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Update Lead From Campaign\" in lemlist." canonical: "https://apiant.ai/connect/google-merchant-center-to-lemlist" --- # Connect Google Merchant Center and lemlist When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Update Lead From Campaign** in [lemlist](https://apiant.ai/connections/lemlist), or **New Activity** in lemlist to **Update Product Input** in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions lemlist **1** trigger lemlist **8** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and lemlist to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center and lemlist can do together ### From Google Merchant Center to lemlist - When **New or Updated Product** in Google Merchant Center then **Update Lead From Campaign** in lemlist - When **New or Updated Product** in Google Merchant Center then **Mark a Lead From All Campaigns as Interested** in lemlist ### From lemlist to Google Merchant Center - When **New Activity** in lemlist then **Update Product Input** in Google Merchant Center - When **New Activity** in lemlist then **Insert Product Input** in Google Merchant Center Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and lemlist ## Triggers and actions 2 triggers · 15 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Trigger **New Activity** Triggers when an activity has ocurred. It can be an email has been sent, replied to, bounced, or unsubscribed from or v3 new activity like a LinkedIn profile have been visited or a phone call just ended. - Action **Add Recipient to Unsubscribe List** Add a recipient to the unsubscribe list. - Action **Mark a Lead From All Campaigns as Interested** Mark a Lead From All Campaigns as Interested. - Action **Mark a Lead From One Campaign as Interested** Mark a Lead From One Campaign as Interested. - Action **Remove Lead From Campaign** Remove a Lead from a campaign. - Action **Remove Lead From Unsubscribe** Remove a Lead from unsubscribe. - Action **Resume Lead From All or Specific Campaigns** Resume Lead From All or Specific Campaigns. - Action **Search Lead** Search a lead. - Action **Update Lead From Campaign** Update Lead From Campaign. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **lemlist** lemlist is an outreach email platform with personalized images and videos.](https://apiant.ai/connections/lemlist) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into lemlist - [ **HubSpot to lemlist** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-lemlist) - [ **Gmail to lemlist** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-lemlist) - [ **Google Calendar to lemlist** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-lemlist) - [ **ActiveCampaign to lemlist** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-lemlist) - [ **Airtable to lemlist** Organize anything with Airtable, a modern database created for everyone.](https://apiant.ai/connect/airtable-to-lemlist) - [ **Asana to lemlist** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-lemlist) Questions ## Google Merchant Center and lemlist, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in lemlist when something happens in Google Merchant Center? Any of lemlist's 8 actions, including Update Lead From Campaign, Add Recipient to Unsubscribe List, Mark a Lead From All Campaigns as Interested and Mark a Lead From One Campaign as Interested. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from lemlist to Google Merchant Center? Yes. When something happens in lemlist, your agent can act in Google Merchant Center too. This page covers both directions: lemlist's triggers and Google Merchant Center's actions are listed here as well. ### ### Do I have to build a connector for Google Merchant Center or lemlist? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and lemlist without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.