Integration
Connect Google Merchant Center and Lead Forensics
When New or Updated Product fires in Google Merchant Center, your agent runs Find businesses by assigned user in Lead Forensics, or New Visit in Lead Forensics to Update Product Input in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Google Merchant Center and Lead Forensics to do together?
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Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Google Merchant Center and Lead Forensics can do together
From Google Merchant Center to Lead Forensics
When New or Updated Product in Google Merchant Center
then Find businesses by assigned user in Lead Forensics
When New or Updated Product in Google Merchant Center
then Find pages by visit in Lead Forensics
From Lead Forensics to Google Merchant Center
When New Visit in Lead Forensics
then Update Product Input in Google Merchant Center
When New Visit Filtered in Lead Forensics
then Insert Product Input in Google Merchant Center
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Google Merchant Center and Lead Forensics
Triggers and actions 3 triggers · 16 actions
Trigger
New or Updated ProductTriggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay.
Action
Delete Product InputDeletes a product input from a Merchant Center data source.
Action
Get ProductReturns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here.
Action
Insert Product InputCreates or replaces a product in a Merchant Center data source.
Action
List AccountsReturns the Merchant Center accounts the connected Google login can access.
Action
List Data SourcesReturns the data sources (product feeds) configured in a Merchant Center account.
Action
List ProductsReturns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here.
Action
Update Product InputUpdates selected attributes of an existing product input in a Merchant Center data source.
Trigger
New VisitTriggers when a new visit to your website by an identified business is recorded in Lead Forensics.
Trigger
New Visit FilteredTriggers when a new website visit matches one of your Lead Forensics trigger reports.
Action
Find businesses by assigned userReturns the businesses assigned to a chosen Lead Forensics user that visited your website within a date range.
Action
Find businesses by categoryReturns the businesses in a chosen Lead Forensics category that visited your website within a date range.
Action
Find pages by visitReturns the pages viewed during a Lead Forensics visit, with the time, address, title and referring site of each page view.
Action
Find visits by businessReturns the website visits made by a given business, optionally limited to a date range.
Action
Find visits by conversionReturns the website visits that reached the chosen conversion, optionally limited to a date range.
Action
Get businessReturns a business identified by Lead Forensics, including its address, phone, website, industry and size.
Action
Get visitReturns a single website visit by its id, including the visiting business, start and end times, page count, keywords and referrer.
Action
List businessesReturns every business that visited your website within the date range you choose.
Action
List visitsReturns the visits businesses made to your website, optionally limited to a date range.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Google Merchant Center and Lead Forensics, answered
What can start an automation from Google Merchant Center?
Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Lead Forensics when something happens in Google Merchant Center?
Any of Lead Forensics's 9 actions, including Find businesses by assigned user, Find businesses by category, Find pages by visit and Find visits by business. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Lead Forensics to Google Merchant Center?
Yes. When something happens in Lead Forensics, your agent can act in Google Merchant Center too. This page covers both directions: Lead Forensics's triggers and Google Merchant Center's actions are listed here as well.
Do I have to build a connector for Google Merchant Center or Lead Forensics?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Google Merchant Center and Lead Forensics without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.