--- title: "Connect Google Merchant Center and iDenfy - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Add identification to blocklist\" in iDenfy." canonical: "https://apiant.ai/connect/google-merchant-center-to-idenfy" --- # Connect Google Merchant Center and iDenfy When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Add identification to blocklist** in [iDenfy](https://apiant.ai/connections/idenfy), or **KYB - New Company Verification (Polling)** in iDenfy to **Update Product Input** in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions iDenfy **2** triggers iDenfy **6** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and iDenfy to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center and iDenfy can do together ### From Google Merchant Center to iDenfy - When **New or Updated Product** in Google Merchant Center then **Add identification to blocklist** in iDenfy - When **New or Updated Product** in Google Merchant Center then **KYC - Create Identity Verification** in iDenfy ### From iDenfy to Google Merchant Center - When **KYB - New Company Verification (Polling)** in iDenfy then **Update Product Input** in Google Merchant Center - When **KYC - New Identity Verification (Polling)** in iDenfy then **Insert Product Input** in Google Merchant Center Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and iDenfy ## Triggers and actions 3 triggers · 13 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Trigger **KYB - New Company Verification (Polling)** Triggers when a new KYB company verification is created in iDenfy. - Trigger **KYC - New Identity Verification (Polling)** Triggers when a new KYC identity verification appears in your iDenfy account. - Action **Add identification to blocklist** Adds a completed identity verification to your iDenfy blocklist, by its document, document details or selfie, so future verifications matching it are flagged. - Action **Delete identification from blocklist** Removes an identity verification's document, document data or selfie from your iDenfy blocklist. - Action **KYC - Create Identity Verification** Creates an iDenfy identity verification session for a client and returns the session reference, token and hosted verification link to send them to. - Action **KYC - Generate Verification PDF** Generates a PDF report for a completed identity verification, including verification data, status, AML and document photos, returned as a Base64-encoded file. - Action **KYC - Get Identification** Returns an identity verification's status and the personal and document data extracted from it, looked up by its scan reference. - Action **List identifications** Returns the KYC identity verifications on the account, with each one's scan reference and status, optionally filtered to one client. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **iDenfy** iDenfy helps you automate identity verification enforced with manual oversight.](https://apiant.ai/connections/idenfy) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into iDenfy - [ **HubSpot to iDenfy** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-idenfy) - [ **Google Sheets to iDenfy** Google Sheets](https://apiant.ai/connect/google-sheets-to-idenfy) - [ **Gmail to iDenfy** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-idenfy) - [ **Google Calendar to iDenfy** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-idenfy) - [ **Google Drive to iDenfy** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-idenfy) - [ **ActiveCampaign to iDenfy** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-idenfy) Questions ## Google Merchant Center and iDenfy, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in iDenfy when something happens in Google Merchant Center? Any of iDenfy's 6 actions, including Add identification to blocklist, KYC - Create Identity Verification, KYC - Generate Verification PDF and KYC - Get Identification. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from iDenfy to Google Merchant Center? Yes. When something happens in iDenfy, your agent can act in Google Merchant Center too. This page covers both directions: iDenfy's triggers and Google Merchant Center's actions are listed here as well. ### ### Do I have to build a connector for Google Merchant Center or iDenfy? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and iDenfy without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.