--- title: "Connect Google Merchant Center and iContact - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Create Contact\" in iContact." canonical: "https://apiant.ai/connect/google-merchant-center-to-icontact" --- # Connect Google Merchant Center and iContact When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Create Contact** in [iContact](https://apiant.ai/connections/icontact), or **New contact** in iContact to **Update Product Input** in Google Merchant Center. Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions iContact **2** triggers iContact **25** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and iContact to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center and iContact can do together ### From Google Merchant Center to iContact - When **New or Updated Product** in Google Merchant Center then **Create Contact** in iContact - When **New or Updated Product** in Google Merchant Center then **Create Message** in iContact ### From iContact to Google Merchant Center - When **New contact** in iContact then **Update Product Input** in Google Merchant Center - When **New list** in iContact then **Insert Product Input** in Google Merchant Center Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and iContact ## Triggers and actions 3 triggers · 32 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Trigger **New contact** Triggers when a new contact is added to an iContact client folder, optionally only contacts on a chosen list. - Trigger **New list** Triggers when a new subscriber list is created in an iContact client folder. - Action **Add campaign** Creates a new campaign (sending profile with sender name, sender email and CAN-SPAM mailing address) in an iContact client folder. - Action **Add custom field** Creates a new custom field for contacts in an iContact client folder. - Action **Create Contact** Create a new contact in an iContact client folder. - Action **Create List** Create a new contact list in a client folder. - Action **Create Message** Create a new email message in a client folder. - Action **Delete Contact** Delete an iContact contact by contact ID. - Action **Delete list** Deletes a subscriber list from an iContact client folder. - Action **Get Accounts** List iContact accounts accessible to these credentials. - Action **Get campaign** Returns one iContact campaign (its sending profile, from name and email, and mailing address) by its id. - Action **Get Client Folders** List client folders within an iContact account. - Action **Get Contact** Retrieve a single iContact contact by contact ID. - Action **Get list** Returns one subscriber list from an iContact client folder, including its name, public name and description. - Action **Get message** Returns one email message from an iContact client folder, including its subject, HTML and text bodies, and SpamCheck results. - Action **List Campaigns** List sending campaigns (from-name/email profiles) in a client folder. - Action **List Contacts** List contacts in a client folder, optionally filtered by email or status. - Action **List Custom Fields** List custom fields defined in a client folder. - Action **List Lists** Retrieve all contact lists in a client folder. - Action **List Messages** List email messages in a client folder. - Action **List sends** Returns every email send (pending, sending, released and cancelled) in an iContact client folder, including its message, target lists and segments, schedule, recipient count and status. - Action **List Subscriptions** List subscriptions in a client folder, optionally filtered by contact or list. - Action **Send Message to List** Schedule/send an existing message to one or more lists. - Action **Subscribe Contact to List** Subscribe a contact to a list (creates a subscription). - Action **Unsubscribe Contact from List** Remove a subscription, unsubscribing a contact from a list. - Action **Update Contact** Update an existing iContact contact by contact ID. - Action **Update list** Updates an existing iContact subscriber list's name, public name, description or owner-notification setting. Only the values you supply are changed. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **iContact** iContact allows your company to create, send, and track your email marketing messages with ease and...](https://apiant.ai/connections/icontact) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into iContact - [ **HubSpot to iContact** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-icontact) - [ **Google Sheets to iContact** Google Sheets](https://apiant.ai/connect/google-sheets-to-icontact) - [ **Gmail to iContact** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-icontact) - [ **Google Calendar to iContact** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-icontact) - [ **Google Drive to iContact** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-icontact) - [ **ActiveCampaign to iContact** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-icontact) Questions ## Google Merchant Center and iContact, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in iContact when something happens in Google Merchant Center? Any of iContact's 25 actions, including Create Contact, Create List, Create Message and Send Message to List. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from iContact to Google Merchant Center? Yes. When something happens in iContact, your agent can act in Google Merchant Center too. This page covers both directions: iContact's triggers and Google Merchant Center's actions are listed here as well. ### ### Do I have to build a connector for Google Merchant Center or iContact? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and iContact without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.