--- title: "Connect Google Merchant Center to GMass - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Send a Transactional Email\" in GMass." canonical: "https://apiant.ai/connect/google-merchant-center-to-gmass" --- # Connect Google Merchant Center to GMass When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Send a Transactional Email** in [GMass](https://apiant.ai/connections/gmass). Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions GMass **13** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and GMass to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center can start in GMass - When **New or Updated Product** in Google Merchant Center then **Send a Transactional Email** in GMass - When **New or Updated Product** in Google Merchant Center then **Add campaign draft** in GMass Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and GMass ## Triggers and actions 1 trigger · 20 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Action **Add campaign draft** Creates a Gmail draft for a GMass campaign that can be sent later with Send campaign. - Action **Add list** Creates a new GMass email list from a Google Sheet and returns the list address to use when sending campaigns. - Action **Add Unsubscribe** Adds an email address to your GMass account-wide unsubscribe list so no future campaigns are sent to it. - Action **Add unsubscribed domain** Adds a domain to your GMass account-wide unsubscribe list, so no further emails are sent to any address at that domain. - Action **Delete unsubscribe** Removes an email address from your GMass account-wide unsubscribe list, so that campaigns can send to it again. - Action **Get account** Returns the information for your connected GMass account. - Action **Get campaign** Returns a single GMass campaign with its status, subject, lists, auto follow-ups and aggregate statistics (opens, clicks, replies, bounces). - Action **List campaign recipients** Returns the recipients of a GMass campaign, with each recipient's email address, send time, sender and Gmail response. - Action **List campaigns** Returns all of your GMass campaigns along with their aggregate statistics such as opens, clicks, replies and bounces. - Action **List lists** Returns the email lists in your GMass account, optionally narrowed by search text. - Action **Remove Email Address From Campaign** Suppresses an email address for one GMass campaign so it no longer receives that campaign's emails. - Action **Send a Transactional Email** Sends a single transactional email to one recipient through your connected Gmail or Google Workspace account. - Action **Send campaign** Sends (or schedules) a GMass campaign from an existing campaign draft, with tracking, scheduling and follow-up options. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **GMass** GMass is an email outreach tool for Gmail.](https://apiant.ai/connections/gmass) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into GMass - [ **HubSpot to GMass** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-gmass) - [ **Salesforce to GMass** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-gmass) - [ **Slack to GMass** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-gmass) - [ **Google Sheets to GMass** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-gmass) - [ **Gmail to GMass** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-gmass) - [ **Google Calendar to GMass** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-gmass) Questions ## Google Merchant Center and GMass, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in GMass when something happens in Google Merchant Center? Any of GMass's 13 actions, including Send a Transactional Email, Send campaign, Add campaign draft and Add list. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from GMass to Google Merchant Center? GMass has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads GMass's API documentation and adds it. ### ### Do I have to build a connector for Google Merchant Center or GMass? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and GMass without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.