Integration
Connect Google Merchant Center to Bland AI
When New or Updated Product fires in Google Merchant Center, your agent runs Add Contact in Bland AI. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Google Merchant Center and Bland AI to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Google Merchant Center can start in Bland AI
When New or Updated Product in Google Merchant Center
then Add Contact in Bland AI
When New or Updated Product in Google Merchant Center
then Update Contact in Bland AI
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Google Merchant Center and Bland AI
Triggers and actions 1 trigger · 23 actions
Trigger
New or Updated ProductTriggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay.
Action
Delete Product InputDeletes a product input from a Merchant Center data source.
Action
Get ProductReturns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here.
Action
Insert Product InputCreates or replaces a product in a Merchant Center data source.
Action
List AccountsReturns the Merchant Center accounts the connected Google login can access.
Action
List Data SourcesReturns the data sources (product feeds) configured in a Merchant Center account.
Action
List ProductsReturns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here.
Action
Update Product InputUpdates selected attributes of an existing product input in a Merchant Center data source.
Action
Add ContactAdds a contact to Bland. If a contact with the same phone number, email or external ID already exists, that contact is returned instead of creating a duplicate.
Action
Add Knowledge BaseCreates a new Bland knowledge base item from text you provide, so your AI agents can search it during calls.
Action
Add PathwayCreate a new, empty conversational pathway in Bland AI.
Action
Delete Knowledge BaseDelete a knowledge base item.
Action
Delete PathwayDelete a conversational pathway.
Action
Find Contacts by criteriaFinds a contact matching the specified phone number, email or external ID.
Action
Get BatchRetrieve metadata for a specific batch.
Action
Get ContactRetrieve a Bland contact by ID, including identifiers, memories and metadata.
Action
Get Knowledge BaseRetrieves a specific knowledge base item by ID, including its status, metadata and file information.
Action
Get PathwayReturns a conversational pathway in your Bland account, including its name, description, nodes and edges.
Action
List ContactsLists the contacts in your Bland organization, including each contact's identifiers and memories.
Action
List Knowledge BasesLists the knowledge base items in your Bland organization, including their name, status and type.
Action
List PathwaysReturns all conversational pathways in the Bland account, including each pathway's name, description, nodes and edges.
Action
Update ContactUpdate an existing contact's information.
Action
Update Knowledge BaseUpdates a knowledge base item's name and/or description. The item's content is not changed.
Action
Update PathwayUpdates a conversational pathway's name, description, nodes and edges. Fields left blank are not changed.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Google Merchant Center and Bland AI, answered
What can start an automation from Google Merchant Center?
Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Bland AI when something happens in Google Merchant Center?
Any of Bland AI's 16 actions, including Update Contact, Update Knowledge Base, Update Pathway and Add Contact. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Bland AI to Google Merchant Center?
Bland AI has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads Bland AI's API documentation and adds it.
Do I have to build a connector for Google Merchant Center or Bland AI?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Google Merchant Center and Bland AI without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.