--- title: "Connect Google Merchant Center to Benzinga - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"List economic events\" in Benzinga." canonical: "https://apiant.ai/connect/google-merchant-center-to-benzinga" --- # Connect Google Merchant Center to Benzinga When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **List economic events** in [Benzinga](https://apiant.ai/connections/benzinga). Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions Benzinga **11** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and Benzinga to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center can start in Benzinga - When **New or Updated Product** in Google Merchant Center then **List economic events** in Benzinga - When **New or Updated Product** in Google Merchant Center then **Get historical bars** in Benzinga Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and Benzinga ## Triggers and actions 1 trigger · 18 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Action **Get historical bars** Retrieves historical OHLCV price bar data for one or more tickers over a time range/interval. - Action **List analyst insights** Returns analyst insights and research perspectives on securities. - Action **List consensus ratings** Returns the aggregated analyst consensus for one ticker: consensus rating, consensus/high/low price targets, the ratings distribution and analyst counts. - Action **List dividends** Returns dividend calendar records (confirmed and unconfirmed) for a selected period and/or securities. - Action **List earnings** Returns earnings calendar data for a period/security including EPS, revenue, estimates and surprises. - Action **List economic events** Returns economic calendar events (GDP, employment, inflation and other indicator releases) with actual, consensus and prior values, filtered by date, country, importance, event name or category. - Action **List insider transactions** Returns insider transaction data from SEC Form 4 filings (flattened transactions view). - Action **List market movers** Lists the stocks that moved most (gainers and losers) over a trading session and time window. - Action **List news items** Returns Benzinga news articles, filtered by tickers, dates, channels, topics, authors and more. - Action **List press releases** Returns press releases from Benzinga, filtered by tickers, dates, channels, topics and more. Returns at most 15 per call. - Action **List short interest** Retrieves short interest data (shares sold short, days to cover, short percent of float) for one or more stock tickers, optionally within a date range. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **Benzinga** REST API for real-time financial market news, stock market data, and company business intelligence.](https://apiant.ai/connections/benzinga) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into Benzinga - [ **HubSpot to Benzinga** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-benzinga) - [ **Salesforce to Benzinga** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-benzinga) - [ **Slack to Benzinga** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-benzinga) - [ **Google Sheets to Benzinga** Google Sheets](https://apiant.ai/connect/google-sheets-to-benzinga) - [ **Gmail to Benzinga** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-benzinga) - [ **Google Calendar to Benzinga** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-benzinga) Questions ## Google Merchant Center and Benzinga, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Benzinga when something happens in Google Merchant Center? Any of Benzinga's 11 actions, including Get historical bars, List analyst insights, List consensus ratings and List dividends. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Benzinga to Google Merchant Center? Benzinga has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads Benzinga's API documentation and adds it. ### ### Do I have to build a connector for Google Merchant Center or Benzinga? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and Benzinga without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.