--- title: "Connect Google Merchant Center to Award Force - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Create Review Task\" in Award Force." canonical: "https://apiant.ai/connect/google-merchant-center-to-award-force" --- # Connect Google Merchant Center to Award Force When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Create Review Task** in [Award Force](https://apiant.ai/connections/award-force). Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions Award Force **15** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and Award Force to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. 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[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center can start in Award Force - When **New or Updated Product** in Google Merchant Center then **Create Review Task** in Award Force - When **New or Updated Product** in Google Merchant Center then **Create User** in Award Force Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and Award Force ## Triggers and actions 1 trigger · 22 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Action **Create Assignment** Assigns entries to judges under a score set and judging rounds. Creates one assignment for each entry and judge pairing, or updates an existing one, and processes the request in the background. - Action **Create Review Task** Creates a review task that pairs an entry with a review stage, and returns the new task with its reviewers. - Action **Create User** Creates a user in the Award Force account, or adds an existing user from another account when the email or mobile already belongs to one. - Action **Get Assignment** Returns a single judging assignment, including its entry, judge or role, rounds, score set, score and comments. - Action **Get Attachment** Returns an entry attachment by its token, including its file details, download link, tab and attachment field values. - Action **Get Entry** Returns a single entry, including its entrant, category, form field answers, attachments, contributors and statuses. - Action **Get User by Email** Returns the user with the given email address, including their profile field answers and roles. - Action **Get User by Slug** Returns a single Award Force user, including profile field answers, roles and preferences, by the user's slug. - Action **List Categories** Returns the program's categories, including the season and entry form each one belongs to. - Action **List Fields** Returns the form fields configured in your Award Force account, optionally filtered by resource, type, form, tab, category or season. - Action **Recuse Assignment** Recuses a judge from judging an entry, optionally limited to one score set, and prevents them being assigned to it in the future. - Action **Tag Entry** Adds one or more tags to an Award Force entry and returns the updated entry. - Action **Update User** Updates an existing user's name, contact details, password, roles, notification and cookie preferences, and user field values. - Action **Upload Entry Attachment** Uploads a file as a new attachment on an entry, under one of the program's Attachments tabs, optionally with values for that tab's attachment fields. - Action **Upload Entry File** Uploads a file into a file field on an Award Force entry and returns the stored file's token and link. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **Award Force** Award Force is an awards management software for organisers of awards, grants, scholarships, and pitch...](https://apiant.ai/connections/award-force) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into Award Force - [ **HubSpot to Award Force** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-award-force) - [ **Salesforce to Award Force** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-award-force) - [ **Slack to Award Force** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-award-force) - [ **Google Sheets to Award Force** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-award-force) - [ **Gmail to Award Force** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-award-force) - [ **Google Calendar to Award Force** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-award-force) Questions ## Google Merchant Center and Award Force, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Award Force when something happens in Google Merchant Center? Any of Award Force's 15 actions, including Create Assignment, Create Review Task, Create User and Update User. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Award Force to Google Merchant Center? Award Force has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads Award Force's API documentation and adds it. ### ### Do I have to build a connector for Google Merchant Center or Award Force? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and Award Force without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.