--- title: "Connect Google Merchant Center to Apexverify - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Add batch\" in Apexverify." canonical: "https://apiant.ai/connect/google-merchant-center-to-apexverify" --- # Connect Google Merchant Center to Apexverify When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Add batch** in [Apexverify](https://apiant.ai/connections/apexverify). Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions Apexverify **6** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and Apexverify to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. 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[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center can start in Apexverify - When **New or Updated Product** in Google Merchant Center then **Add batch** in Apexverify - When **New or Updated Product** in Google Merchant Center then **Update batch parameters** in Apexverify Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and Apexverify ## Triggers and actions 1 trigger · 13 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Action **Add batch** Uploads a list of email addresses or phone numbers as a new verification batch in Apexverify, and returns the new batch's id. - Action **Get batch details** Get detailed metadata/results summary for a batch by id. - Action **Get batch status** Get the processing status of a batch by id. - Action **List batches** List all verification batches on the account. - Action **Normalize format** Normalize/standardize the format of a data item (e.g. phone/email) without full verification. - Action **Update batch parameters** Changes the verification settings on an Apexverify batch before it is launched, such as the contact type, target country, audience and caching rules. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **Apexverify** ApexVerify is a contact-data verification service.](https://apiant.ai/connections/apexverify) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into Apexverify - [ **HubSpot to Apexverify** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-apexverify) - [ **Salesforce to Apexverify** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-apexverify) - [ **Slack to Apexverify** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-apexverify) - [ **Google Sheets to Apexverify** Google Sheets](https://apiant.ai/connect/google-sheets-to-apexverify) - [ **Gmail to Apexverify** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-apexverify) - [ **Google Calendar to Apexverify** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-apexverify) Questions ## Google Merchant Center and Apexverify, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Apexverify when something happens in Google Merchant Center? Any of Apexverify's 6 actions, including Update batch parameters, Add batch, Get batch details and Get batch status. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Apexverify to Google Merchant Center? Apexverify has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads Apexverify's API documentation and adds it. ### ### Do I have to build a connector for Google Merchant Center or Apexverify? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and Apexverify without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.