--- title: "Connect Google Merchant Center to Amplitude - APIANT.ai" description: "When \"New or Updated Product\" fires in Google Merchant Center, your agent runs \"Send event\" in Amplitude." canonical: "https://apiant.ai/connect/google-merchant-center-to-amplitude" --- # Connect Google Merchant Center to Amplitude When **New or Updated Product** fires in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), your agent runs **Send event** in [Amplitude](https://apiant.ai/connections/amplitude). Describe the whole flow and it is built, tested on every scenario and kept running. Google Merchant Center **1** trigger Google Merchant Center **7** actions Amplitude **12** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Merchant Center and Amplitude to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Merchant Center can start in Amplitude - When **New or Updated Product** in Google Merchant Center then **Send event** in Amplitude - When **New or Updated Product** in Google Merchant Center then **Batch upload events** in Amplitude Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Merchant Center and Amplitude ## Triggers and actions 1 trigger ยท 19 actions - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. - Action **Batch upload events** Sends a batch of events to Amplitude in one call. Use this when you have many events to record at once rather than one at a time. - Action **Export event data** Exports every event Amplitude recorded in a time window, as a zip archive of event data. - Action **Get cohort** Returns one behavioral cohort's details, including its name, size and when it was last recalculated. - Action **Get event segmentation** Counts how often an event happened over a date range, optionally split by a property or filtered to a segment of users. - Action **Get funnel analysis** Runs a funnel over a series of events and returns how many users reached each step and how many dropped off. - Action **Get retention analysis** Shows how many users came back and did something again after a starting event, over a date range. - Action **Get user properties** Looks a user up in Amplitude and returns what Amplitude knows about them, including their Amplitude ID. - Action **Group identify** Sets properties on a group in Amplitude, such as a company or team, so you can analyse behaviour by group. - Action **Identify user** Sets properties on a user in Amplitude without recording an event, so later events are attributed with the new details. - Action **List cohorts** Lists every behavioral cohort in the Amplitude project, with each cohort's name, size and owner. - Action **Send event** Records a single event in Amplitude for a user, with optional event and user properties. - Action **Upload cohort** Creates a cohort in Amplitude from a list of users you supply. ## Each app on its own - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) - [ **Amplitude** Amplitude is a product analytics service that makes it easier for companies to understand user behavior...](https://apiant.ai/connections/amplitude) Reviews ## What our customers say ## More from Google Merchant Center - [ **Google Merchant Center to Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **Google Merchant Center to Square** Square is a commerce platform for payments, point of sale, orders, customers, catalog, and invoices.](https://apiant.ai/connect/google-merchant-center-to-square) - [ **Google Merchant Center to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-merchant-center-to-hubspot) - [ **Google Merchant Center to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-merchant-center-to-salesforce) - [ **Google Merchant Center to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-merchant-center-to-slack) - [ **Google Merchant Center to Google Sheets** Google Sheets](https://apiant.ai/connect/google-merchant-center-to-google-sheets) ## More into Amplitude - [ **Arxiv to Amplitude** Open-access repository API for searching and retrieving scholarly preprints in physics, math, CS, and...](https://apiant.ai/connect/arxiv-to-amplitude) - [ **Attio to Amplitude** Attio is the CRM of the future: data-driven, completely customizable and intuitively collaborative.](https://apiant.ai/connect/attio-to-amplitude) - [ **HubSpot to Amplitude** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-amplitude) - [ **Salesforce to Amplitude** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-amplitude) - [ **Slack to Amplitude** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-amplitude) - [ **Google Sheets to Amplitude** Google Sheets](https://apiant.ai/connect/google-sheets-to-amplitude) Questions ## Google Merchant Center and Amplitude, answered ### ### What can start an automation from Google Merchant Center? Any of Google Merchant Center's 1 trigger in the catalog, including New or Updated Product. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Amplitude when something happens in Google Merchant Center? Any of Amplitude's 12 actions, including Send event, Upload cohort, Batch upload events and Export event data. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Amplitude to Google Merchant Center? Amplitude has no triggers in the catalog today, so automations start in Google Merchant Center. If you need the other direction, ask: your agent reads Amplitude's API documentation and adds it. ### ### Do I have to build a connector for Google Merchant Center or Amplitude? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Merchant Center and Amplitude without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.