--- title: "Connect Google Forms and Google Merchant Center - APIANT.ai" description: "When \"New Form Response\" fires in Google Forms, your agent runs \"Update Product Input\" in Google Merchant Center." canonical: "https://apiant.ai/connect/google-forms-to-google-merchant-center" --- # Connect Google Forms and Google Merchant Center When **New Form Response** fires in [Google Forms](https://apiant.ai/connections/google-forms), your agent runs **Update Product Input** in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), or **New or Updated Product** in Google Merchant Center to **Add Question** in Google Forms. Describe the whole flow and it is built, tested on every scenario and kept running. Google Forms **2** triggers Google Forms **6** actions Google Merchant Center **1** trigger Google Merchant Center **7** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Forms and Google Merchant Center to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Forms and Google Merchant Center can do together ### From Google Forms to Google Merchant Center - When **New Form Response** in Google Forms then **Update Product Input** in Google Merchant Center - When **New or Updated Form Response** in Google Forms then **Insert Product Input** in Google Merchant Center ### From Google Merchant Center to Google Forms - When **New or Updated Product** in Google Merchant Center then **Add Question** in Google Forms - When **New or Updated Product** in Google Merchant Center then **Create Form** in Google Forms Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Forms and Google Merchant Center ## Triggers and actions 3 triggers · 13 actions - Trigger **New Form Response** Triggers when a new form response is received. - Trigger **New or Updated Form Response** Triggers when a form response is added or modified. - Action **Add Question** Adds a question (short answer, paragraph, multiple choice, checkboxes or drop-down) to an existing form. - Action **Create Form** Creates a new, empty Google Form with a title. Add questions with Add Question. - Action **Get Form** Returns a form's title, description, responder link and questions. - Action **Get Form Response** Returns one response submitted to a form, with its answers. - Action **List Form Responses** Returns the responses submitted to a form, with each response's answers. - Action **Update Form Info** Updates a form's title and/or description; a field left blank is kept. - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. ## Each app on its own - [ **Google Forms** Google Forms is an easy way to collect data from the web with a simple UI and powerful editor.](https://apiant.ai/connections/google-forms) - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) Reviews ## What our customers say ## More from Google Forms - [ **Google Forms to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-forms-to-hubspot) - [ **Google Forms to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-forms-to-salesforce) - [ **Google Forms to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-forms-to-slack) - [ **Google Forms to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-forms-to-google-sheets) - [ **Google Forms to Mailchimp** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/google-forms-to-mailchimp) - [ **Google Forms to Stripe** Stripe is a payment processing platform for online businesses.](https://apiant.ai/connect/google-forms-to-stripe) ## More into Google Merchant Center - [ **Gmail to Google Merchant Center** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-google-merchant-center) - [ **Google Calendar to Google Merchant Center** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-google-merchant-center) - [ **Google Drive to Google Merchant Center** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-google-merchant-center) - [ **ActiveCampaign to Google Merchant Center** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-google-merchant-center) - [ **Airtable to Google Merchant Center** Organize anything with Airtable, a modern database created for everyone.](https://apiant.ai/connect/airtable-to-google-merchant-center) - [ **Asana to Google Merchant Center** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-google-merchant-center) Questions ## Google Forms and Google Merchant Center, answered ### ### What can start an automation from Google Forms? Any of Google Forms's 2 triggers in the catalog, including New Form Response and New or Updated Form Response. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Google Merchant Center when something happens in Google Forms? Any of Google Merchant Center's 7 actions, including Update Product Input, Get Product, Insert Product Input and List Accounts. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Google Merchant Center to Google Forms? Yes. When something happens in Google Merchant Center, your agent can act in Google Forms too. This page covers both directions: Google Merchant Center's triggers and Google Forms's actions are listed here as well. ### ### Do I have to build a connector for Google Forms or Google Merchant Center? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Forms and Google Merchant Center without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.