--- title: "Connect Google Contacts and LassoCRM - APIANT.ai" description: "When \"New Contact\" fires in Google Contacts, your agent runs \"Add Note to Registrant\" in LassoCRM." canonical: "https://apiant.ai/connect/google-contacts-to-lassocrm" --- # Connect Google Contacts and LassoCRM When **New Contact** fires in [Google Contacts](https://apiant.ai/connections/google-contacts), your agent runs **Add Note to Registrant** in [LassoCRM](https://apiant.ai/connections/lassocrm), or **New Registrant** in LassoCRM to **Add Contact to Group** in Google Contacts. Describe the whole flow and it is built, tested on every scenario and kept running. Google Contacts **3** triggers Google Contacts **7** actions LassoCRM **1** trigger LassoCRM **12** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Contacts and LassoCRM to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Contacts and LassoCRM can do together ### From Google Contacts to LassoCRM - When **New Contact** in Google Contacts then **Add Note to Registrant** in LassoCRM - When **New Group** in Google Contacts then **Create a History Item** in LassoCRM ### From LassoCRM to Google Contacts - When **New Registrant** in LassoCRM then **Add Contact to Group** in Google Contacts - When **New Registrant** in LassoCRM then **Create Contact** in Google Contacts Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Contacts and LassoCRM ## Triggers and actions 4 triggers · 19 actions - Trigger **New Contact** Triggers when a new contact is added to Google Contacts. - Trigger **New Group** Triggers when a new contact group (label) is created in Google Contacts. - Trigger **New or Updated Contact** Triggers when a contact is added to Google Contacts or an existing contact is changed. - Action **Add Contact to Group** Adds an existing contact to a contact group (label). - Action **Create Contact** Creates a new contact in Google Contacts with a name, email address, phone number, company and notes. - Action **Create Group** Creates a new contact group (label) in Google Contacts. - Action **Delete Contact** Permanently deletes a contact from Google Contacts. - Action **Find Contact** Finds contacts whose name, email address, phone number or company matches the search text. - Action **Get Contact** Returns a contact's name, email addresses, phone numbers, company, notes and group memberships. - Action **Update Contact** Updates an existing Google contact's name, email address, phone number, company or notes; fields left blank are kept. - Trigger **New Registrant** Triggers when a new registrant (lead) is added to your Lasso project. - Action **Add Note to Registrant** Adds a free-text note to a registrant. - Action **Create a History Item** Logs a history item (email, phone call, appointment, visit) on a registrant's timeline. - Action **Create Inventory** Creates an inventory item (unit) in your Lasso project. - Action **Create Registrant** Creates a new registrant (lead) in your Lasso project with their name, email and phone. - Action **Delete Inventory** Deletes an inventory item from your Lasso project. - Action **Find Registrants** Finds registrants matching a name, email, phone or external ID and returns the matches. - Action **Get Inventory** Returns one inventory item (unit) with its status, plan and size. - Action **Get Registrant** Returns a registrant's details (name, primary email and phone, rating, registration date) by their Lasso ID. - Action **List Inventory** Returns every inventory item (units, lots) in your Lasso project. - Action **Update and Append to a History Item** Updates an existing history item on a registrant, such as its subject or full content. - Action **Update Inventory** Updates an inventory item's status, plan or size; fields left blank keep their current values. - Action **Update Registrant** Updates a registrant's personal information such as name, company and contact preference. ## Each app on its own - [ **Google Contacts** Google Contacts, the address book built into Gmail, lets you keep track of all your contacts, see when you...](https://apiant.ai/connections/google-contacts) - [ **LassoCRM** LassoCRM is a CRM that empowers home selling teams by taking the guess work out of reporting, sales and the...](https://apiant.ai/connections/lassocrm) Reviews ## What our customers say ## More from Google Contacts - [ **Google Contacts to ElevenLabs** ElevenLabs is an AI audio research and deployment company.](https://apiant.ai/connect/google-contacts-to-elevenlabs) - [ **Google Contacts to JQ** JQ is a lightweight JSON processor that lets you use filters like map, select, and reduce to query...](https://apiant.ai/connect/google-contacts-to-jq) - [ **Google Contacts to no2bounce** Catch-all and Risky Email Validation Instant Results to Enhance Email Deliverability](https://apiant.ai/connect/google-contacts-to-no2bounce) - [ **Google Contacts to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-contacts-to-twenty) - [ **Google Contacts to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-contacts-to-hubspot) - [ **Google Contacts to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-contacts-to-salesforce) ## More into LassoCRM - [ **HubSpot to LassoCRM** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-lassocrm) - [ **Google Sheets to LassoCRM** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-lassocrm) - [ **Gmail to LassoCRM** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-lassocrm) - [ **Google Calendar to LassoCRM** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-lassocrm) - [ **Google Drive to LassoCRM** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-lassocrm) - [ **ActiveCampaign to LassoCRM** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-lassocrm) Questions ## Google Contacts and LassoCRM, answered ### ### What can start an automation from Google Contacts? Any of Google Contacts's 3 triggers in the catalog, including New Contact, New Group and New or Updated Contact. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in LassoCRM when something happens in Google Contacts? Any of LassoCRM's 12 actions, including Create a History Item, Create Inventory, Create Registrant and Update and Append to a History Item. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from LassoCRM to Google Contacts? Yes. When something happens in LassoCRM, your agent can act in Google Contacts too. This page covers both directions: LassoCRM's triggers and Google Contacts's actions are listed here as well. ### ### Do I have to build a connector for Google Contacts or LassoCRM? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Contacts and LassoCRM without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.