# Connect Google Analytics and SQL Server

When **New Daily Report Row** fires in [Google Analytics](https://apiant.ai/connections/google-analytics-2), your agent runs **Add Row** in [SQL Server](https://apiant.ai/connections/sql-server), or **New or Updated Row** in SQL Server to **Run Realtime Report** in Google Analytics. Describe the whole flow and it is built, tested on every scenario and kept running.

Google Analytics **1** trigger Google Analytics **7** actions SQL Server **4** triggers SQL Server **7** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Google Analytics and SQL Server to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Google Analytics and SQL Server can do together

### From Google Analytics to SQL Server

- When **New Daily Report Row** in Google Analytics then **Add Row** in SQL Server
- When **New Daily Report Row** in Google Analytics then **Update Row** in SQL Server

### From SQL Server to Google Analytics

- When **New or Updated Row** in SQL Server then **Run Realtime Report** in Google Analytics
- When **New Row** in SQL Server then **Run Report** in Google Analytics

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Google Analytics and SQL Server

## Triggers and actions 5 triggers · 14 actions

- Trigger

**New Daily Report Row**

Triggers once for each report row of the previous full day (in the property's time zone), with the chosen dimensions and metrics as fields. Checks for yesterday's rows on every poll and delivers each row once.

- Action

**Get Metadata**

Returns the dimensions and metrics available for reporting on a GA4 property, including custom ones.

- Action

**Get Property**

Returns the details of one GA4 property, such as its name, time zone and currency.

- Action

**List Accounts**

Returns the Google Analytics accounts the connected user can access.

- Action

**List Audiences**

Returns the audiences defined on a GA4 property.

- Action

**List Properties**

Returns the GA4 properties under an account.

- Action

**Run Realtime Report**

Runs a GA4 realtime report covering the last 30 minutes of activity on a property.

- Action

**Run Report**

Runs a GA4 report for the chosen dimensions, metrics and date range and returns one row per dimension combination.

- Trigger

**New or Updated Row**

Triggers when a new row is added or modified.

- Trigger

**New or Updated Row (Custom Query)**

Fires for each new or changed row returned by a SELECT statement you write against the connected SQL Server database.

- Trigger

**New Row**

Triggers when you add a new row.

- Trigger

**New Table**

Fires when a new table appears in the connected SQL Server database.

- Action

**Add Row**

Add one row to a table on the connected SQL Server database.

- Action

**Delete Row**

Delete the rows in a table whose chosen column equals a value.

- Action

**Find Row**

Find the first row in a table whose chosen column matches a value.

- Action

**Find Rows via Custom Query**

Runs a SELECT statement you write against the connected SQL Server database and returns every row it matches.

- Action

**Find Row via Custom Query**

Runs a SELECT statement you write against the connected SQL Server database and returns the first row it matches.

- Action

**Run Custom Statement**

Runs a statement you write against the connected SQL Server database that changes data rather than returning rows, and reports how many rows it changed.

- Action

**Update Row**

Change column values on every row of a table whose chosen column matches a value.

## Each app on its own

- [ **Google Analytics** Google Analytics 4 measures website and app traffic, user behavior and conversions; run reports and read...](https://apiant.ai/connections/google-analytics-2)
- [ **SQL Server** Connect directly to a Microsoft SQL Server database and run SQL statements from your automations.](https://apiant.ai/connections/sql-server)

Reviews

## What our customers say

## More from Google Analytics

- [ **Google Analytics to ScrapingAnt** ScrapingAnt is a web scraping tool that handles proxies and headless browsers.](https://apiant.ai/connect/google-analytics-2-to-scrapingant)
- [ **Google Analytics to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-analytics-2-to-hubspot)
- [ **Google Analytics to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-analytics-2-to-salesforce)
- [ **Google Analytics to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-analytics-2-to-slack)
- [ **Google Analytics to Google Sheets** Google Sheets](https://apiant.ai/connect/google-analytics-2-to-google-sheets)
- [ **Google Analytics to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-analytics-2-to-google-calendar)

## More into SQL Server

- [ **HubSpot to SQL Server** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-sql-server)
- [ **Slack to SQL Server** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-sql-server)
- [ **Mailchimp to SQL Server** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-sql-server)
- [ **Shopify to SQL Server** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/shopify-to-sql-server)
- [ **QuickBooks Online to SQL Server** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/quickbooks-online-to-sql-server)
- [ **Pipedrive to SQL Server** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/pipedrive-to-sql-server)

Questions

## Google Analytics and SQL Server, answered

###

### What can start an automation from Google Analytics?

Any of Google Analytics's 1 trigger in the catalog, including New Daily Report Row. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in SQL Server when something happens in Google Analytics?

Any of SQL Server's 7 actions, including Update Row, Add Row, Find Row and Find Rows via Custom Query. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from SQL Server to Google Analytics?

Yes. When something happens in SQL Server, your agent can act in Google Analytics too. This page covers both directions: SQL Server's triggers and Google Analytics's actions are listed here as well.

###

### Do I have to build a connector for Google Analytics or SQL Server?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.