--- title: "Connect Google Analytics to Feathr - APIANT.ai" description: "When \"New Daily Report Row\" fires in Google Analytics, your agent runs \"Add breadcrumb\" in Feathr." canonical: "https://apiant.ai/connect/google-analytics-2-to-feathr" --- # Connect Google Analytics to Feathr When **New Daily Report Row** fires in [Google Analytics](https://apiant.ai/connections/google-analytics-2), your agent runs **Add breadcrumb** in [Feathr](https://apiant.ai/connections/feathr). Describe the whole flow and it is built, tested on every scenario and kept running. Google Analytics **1** trigger Google Analytics **7** actions Feathr **15** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Analytics and Feathr to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Analytics can start in Feathr - When **New Daily Report Row** in Google Analytics then **Add breadcrumb** in Feathr - When **New Daily Report Row** in Google Analytics then **Add custom field** in Feathr Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Analytics and Feathr ## Triggers and actions 1 trigger · 22 actions - Trigger **New Daily Report Row** Triggers once for each report row of the previous full day (in the property's time zone), with the chosen dimensions and metrics as fields. Checks for yesterday's rows on every poll and delivers each row once. - Action **Get Metadata** Returns the dimensions and metrics available for reporting on a GA4 property, including custom ones. - Action **Get Property** Returns the details of one GA4 property, such as its name, time zone and currency. - Action **List Accounts** Returns the Google Analytics accounts the connected user can access. - Action **List Audiences** Returns the audiences defined on a GA4 property. - Action **List Properties** Returns the GA4 properties under an account. - Action **Run Realtime Report** Runs a GA4 realtime report covering the last 30 minutes of activity on a property. - Action **Run Report** Runs a GA4 report for the chosen dimensions, metrics and date range and returns one row per dimension combination. - Action **Add breadcrumb** Records an activity, such as a page view, form submission or custom activity, against a person in Feathr. The person is found from the identifiers you supply, or created if they do not exist yet. - Action **Add custom field** Creates a custom field definition in your Feathr account for people, breadcrumbs or partners, and returns the new field. - Action **Add tag** Creates a tag in your Feathr account for the chosen kind of record, such as persons or events. Returns the new tag. - Action **Add tag to person** Adds one or more existing tags to a person. Tags already on the person are left unchanged. - Action **Create/ Update Person** Creates a person in Feathr or updates the existing one, matched by external ID, then email, then Feathr ID. Returns the full person and whether it was created or updated. - Action **Delete person** Deletes a person from your Feathr account by ID. The person's recorded activity (breadcrumbs) is kept. - Action **Get campaign** Returns a single Feathr campaign by its ID, including its name, type, project, state and schedule. An error occurs if the campaign is not found. - Action **Get person** Returns a Feathr person by ID, including their tags and custom field values. An error occurs if the person is not found. - Action **List breadcrumbs** Returns breadcrumbs, the activity records of people in your Feathr account, newest first, optionally filtered by activity type, person, campaign, project or time range. - Action **List campaigns** Returns the campaigns in the Feathr account, including each campaign's name, type, project, state and schedule. - Action **List custom fields** Returns the custom fields defined in the Feathr account, optionally limited to one entity type. - Action **List persons** Returns the persons last seen since a given time, optionally narrowed by external ID or tags, or looks up a single person by email or external ID. - Action **List projects** Returns the account's projects, including each project's name, location, site and registration URLs, and created, start and end dates. - Action **List tags** Returns the account's tags, optionally only those of one kind, such as person or event tags. - Action **Remove tag from person** Removes a tag from a person in your Feathr account. Nothing changes if the person does not hold the tag. ## Each app on its own - [ **Google Analytics** Google Analytics 4 measures website and app traffic, user behavior and conversions; run reports and read...](https://apiant.ai/connections/google-analytics-2) - [ **Feathr** Feathr is an all-in-one digital marketing and advertising tool that gives organizations everything they need...](https://apiant.ai/connections/feathr) Reviews ## What our customers say ## More from Google Analytics - [ **Google Analytics to ScrapingAnt** ScrapingAnt is a web scraping tool that handles proxies and headless browsers.](https://apiant.ai/connect/google-analytics-2-to-scrapingant) - [ **Google Analytics to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-analytics-2-to-hubspot) - [ **Google Analytics to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-analytics-2-to-salesforce) - [ **Google Analytics to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-analytics-2-to-slack) - [ **Google Analytics to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-analytics-2-to-google-sheets) - [ **Google Analytics to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-analytics-2-to-google-calendar) ## More into Feathr - [ **HubSpot to Feathr** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-feathr) - [ **Salesforce to Feathr** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-feathr) - [ **Slack to Feathr** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-feathr) - [ **Google Sheets to Feathr** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-feathr) - [ **Gmail to Feathr** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-feathr) - [ **Google Calendar to Feathr** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-feathr) Questions ## Google Analytics and Feathr, answered ### ### What can start an automation from Google Analytics? Any of Google Analytics's 1 trigger in the catalog, including New Daily Report Row. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Feathr when something happens in Google Analytics? Any of Feathr's 15 actions, including Create/ Update Person, Add breadcrumb, Add custom field and Add tag. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Feathr to Google Analytics? Feathr has no triggers in the catalog today, so automations start in Google Analytics. If you need the other direction, ask: your agent reads Feathr's API documentation and adds it. ### ### Do I have to build a connector for Google Analytics or Feathr? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Analytics and Feathr without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.