--- title: "Connect Google Ads and Twilio - APIANT.ai" description: "When \"New Campaign\" fires in Google Ads, your agent runs \"Update Message\" in Twilio, or \"New Call\" in Twilio to \"Create Customer List\" in Google Ads." canonical: "https://apiant.ai/connect/google-ads-to-twilio" --- # Connect Google Ads and Twilio When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Update Message** in [Twilio](https://apiant.ai/connections/twilio), or **New Call** in Twilio to **Create Customer List** in Google Ads. Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions Twilio **4** triggers Twilio **11** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and Twilio to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads and Twilio can do together ### From Google Ads to Twilio - When **New Campaign** in Google Ads then **Update Message** in Twilio - When **New Campaign** in Google Ads then **Schedule Message** in Twilio ### From Twilio to Google Ads - When **New Call** in Twilio then **Create Customer List** in Google Ads - When **New Incoming Call** in Twilio then **List Accessible Customers** in Google Ads Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and Twilio ## Triggers and actions 5 triggers · 20 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Trigger **New Call** Polls for voice calls on your Twilio account. - Trigger **New Incoming Call** Fires instantly when the selected Twilio phone number receives a call. - Trigger **New Message Received** Polls for inbound SMS/MMS messages received by your Twilio account. - Trigger **New SMS received** Fires instantly when the selected Twilio phone number receives an SMS/MMS. Activating the automation points the number's incoming-message webhook at this automation; deactivating clears it. - Action **Delete Message** Deletes a message from your Twilio account's message logs. - Action **Find available phone numbers by criteria** Returns up to 50 phone numbers available to buy in a country that match the specified criteria (area code, pattern, capabilities, location). - Action **Get Call** Retrieves details of a single voice call by its Call SID. - Action **Get Message** Retrieves a single SMS/MMS message by its Message SID. - Action **List Calls** Lists voice calls on the account, optionally filtered by To, From, or status. - Action **List Messages** Lists SMS/MMS messages on the account, optionally filtered by To, From, or date sent. - Action **List Phone Numbers** Lists the Twilio phone numbers (incoming phone numbers) owned by your account. - Action **Lookup Phone Number** Looks up details (carrier, line type, caller name) for a phone number via the Twilio Lookup v2 API. - Action **Schedule Message** Schedules an SMS or MMS message to be sent later through one of your Messaging Services. A scheduled message can be canceled with Update Message until it is sent. - Action **Update Message** Updates a Twilio Message: replaces or redacts its text, or cancels a scheduled message that has not been sent yet. - Action **Update Phone Number** Update settings (voice/SMS URLs, friendly name) of an owned incoming phone number. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **Twilio** Cloud communications platform for sending SMS/MMS messages, making and managing voice calls, and looking up...](https://apiant.ai/connections/twilio) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) - [ **Google Ads to Google Sheets** Google Sheets](https://apiant.ai/connect/google-ads-to-google-sheets) ## More into Twilio - [ **HubSpot to Twilio** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-twilio) - [ **Salesforce to Twilio** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-twilio) - [ **Mailchimp to Twilio** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-twilio) - [ **Shopify to Twilio** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/shopify-to-twilio) - [ **QuickBooks Online to Twilio** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/quickbooks-online-to-twilio) - [ **Pipedrive to Twilio** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/pipedrive-to-twilio) Questions ## Google Ads and Twilio, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Twilio when something happens in Google Ads? Any of Twilio's 11 actions, including Update Message, Update Phone Number, Find available phone numbers by criteria and Get Call. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Twilio to Google Ads? Yes. When something happens in Twilio, your agent can act in Google Ads too. This page covers both directions: Twilio's triggers and Google Ads's actions are listed here as well. ### ### Do I have to build a connector for Google Ads or Twilio? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Ads and Twilio without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.