--- title: "Connect Google Ads and SwagUp - APIANT.ai" description: "When \"New Campaign\" fires in Google Ads, your agent runs \"Find an Order\" in SwagUp." canonical: "https://apiant.ai/connect/google-ads-to-swagup" --- # Connect Google Ads and SwagUp When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Find an Order** in [SwagUp](https://apiant.ai/connections/swagup), or **New or Updated Order** in SwagUp to **Create Customer List** in Google Ads. Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions SwagUp **7** triggers SwagUp **10** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and SwagUp to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads and SwagUp can do together ### From Google Ads to SwagUp - When **New Campaign** in Google Ads then **Find an Order** in SwagUp - When **New Campaign** in Google Ads then **Add Funds to Credit Balance** in SwagUp ### From SwagUp to Google Ads - When **New or Updated Order** in SwagUp then **Create Customer List** in Google Ads - When **New or Updated Shipment Status** in SwagUp then **Set Campaign Status** in Google Ads Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and SwagUp ## Triggers and actions 8 triggers · 19 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Trigger **Low Credit Balance** Triggers when your SwagUp credit balance is below the amount you choose, and again each time the low balance changes. - Trigger **Low Stock for a Product** Triggers when a product in your SwagUp inventory is running low on stock, and again if its stock levels change while it stays low. - Trigger **New or Updated Order** Triggers when an order is created or updated. - Trigger **New or Updated Shipment Status** Triggers when a shipment is created or its delivery status changes. - Trigger **New or Updated Shipment Tracking** Triggers when a shipment first gets a tracking number or its tracking number changes. - Trigger **New Redemption** Triggered when a unique code in a code-validator campaign is redeemed. Fires each time the code's use count increases. - Trigger **Product Deactivated** Triggers when a product in your SwagUp account is deactivated. - Action **Add Funds to Credit Balance** Adds funds to the SwagUp account's credit balance and returns the amount added and the new current balance. - Action **Create a New Recipient** Creates a new recipient (contact) in the SwagUp directory with their name, contact details and shipping address, and returns the created recipient. - Action **Find an Order** Returns the SwagUp account orders that match a search term, such as an order number, with optional filters for status, proof, invoice and date. - Action **Find a Product by Name** Returns the SwagUp products and packs in your account that match the specified name, with their stock, status and pack contents. - Action **Find a Recipient** Returns the recipients in your SwagUp contact directory that match the search text, with optional filters such as company, external id, and creation or modification period. - Action **Find a Shipment** Returns the shipments that match a search term, recipient, invoice, external ID or shipment IDs, with optional status and date filters. - Action **Find Inventory for Products** Returns the current inventory of the specified products, including the stock quantity on hand for each size. - Action **Generate a Unique URL** Creates a unique redemption code (token) on a SwagUp code-validator campaign, with its validity dates, usage limit and base URL, and returns the created token. - Action **Reorder an Existing Product** Places a new SwagUp order for more units of a product already in your account, and returns the created order. - Action **Update Existing Recipient Information** Updates the details of an existing recipient in your SwagUp directory, such as their name, contact details or shipping address, and returns the updated recipient. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **SwagUp** SwagUp makes it simple to create high quality branded swag for companies to give as gifts to employees...](https://apiant.ai/connections/swagup) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to RenderForm** RenderForm is an image generation tool for repetitive design creation.](https://apiant.ai/connect/google-ads-to-renderform) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) ## More into SwagUp - [ **HubSpot to SwagUp** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-swagup) - [ **Salesforce to SwagUp** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-swagup) - [ **Slack to SwagUp** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-swagup) - [ **Google Sheets to SwagUp** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-swagup) - [ **Gmail to SwagUp** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-swagup) - [ **Google Calendar to SwagUp** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-swagup) Questions ## Google Ads and SwagUp, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in SwagUp when something happens in Google Ads? Any of SwagUp's 10 actions, including Create a New Recipient, Update Existing Recipient Information, Add Funds to Credit Balance and Find an Order. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from SwagUp to Google Ads? Yes. When something happens in SwagUp, your agent can act in Google Ads too. This page covers both directions: SwagUp's triggers and Google Ads's actions are listed here as well. ### ### Do I have to build a connector for Google Ads or SwagUp? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Ads and SwagUp without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.