--- title: "Connect Google Ads and SparrowDesk - APIANT.ai" description: "When \"New Campaign\" fires in Google Ads, your agent runs \"Add Ticket Reply\" in SparrowDesk." canonical: "https://apiant.ai/connect/google-ads-to-sparrowdesk" --- # Connect Google Ads and SparrowDesk When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Add Ticket Reply** in [SparrowDesk](https://apiant.ai/connections/sparrowdesk), or **New Contact** in SparrowDesk to **Create Customer List** in Google Ads. Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions SparrowDesk **2** triggers SparrowDesk **17** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and SparrowDesk to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads and SparrowDesk can do together ### From Google Ads to SparrowDesk - When **New Campaign** in Google Ads then **Add Ticket Reply** in SparrowDesk - When **New Campaign** in Google Ads then **Create Contact** in SparrowDesk ### From SparrowDesk to Google Ads - When **New Contact** in SparrowDesk then **Create Customer List** in Google Ads - When **New Ticket** in SparrowDesk then **List Accessible Customers** in Google Ads Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and SparrowDesk ## Triggers and actions 3 triggers · 26 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Trigger **New Contact** Fires when a new contact is created. - Trigger **New Ticket** Fires when a new conversation (ticket) is created. - Action **Add Company** Create a company. - Action **Add Ticket Reply** Create a reply on a conversation (ticket). - Action **Create Contact** Creates a new contact in your SparrowDesk account. - Action **Create Ticket** Creates a new ticket (conversation) in your SparrowDesk account. - Action **Delete Contact** Delete a contact by ID. - Action **Delete Ticket** Delete a conversation (ticket) by ID. - Action **Get Company** Retrieve a company by ID. - Action **Get Contact** Retrieve a single contact by ID. - Action **Get Ticket** Retrieve a single conversation (ticket) by ID. - Action **List Companies** List all companies. - Action **List Contacts** List all contacts. - Action **List Members** List all team members on the account. - Action **List Tags** List all tags on the account. - Action **List Tickets** List all conversations (tickets). - Action **Update Company** Update a company by ID. - Action **Update Contact** Update a contact by ID. - Action **Update Ticket** Update a conversation (ticket) by ID. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **SparrowDesk** SparrowDesk is an AI-first helpdesk that unifies customer support across email & chat while automating...](https://apiant.ai/connections/sparrowdesk) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) - [ **Google Ads to Google Sheets** Google Sheets](https://apiant.ai/connect/google-ads-to-google-sheets) ## More into SparrowDesk - [ **Pipefy to SparrowDesk** The easy button for processes and workflows Easily organize and run all your processes in one place, leaving...](https://apiant.ai/connect/pipefy-to-sparrowdesk) - [ **HubSpot to SparrowDesk** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-sparrowdesk) - [ **Slack to SparrowDesk** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-sparrowdesk) - [ **Google Sheets to SparrowDesk** Google Sheets](https://apiant.ai/connect/google-sheets-to-sparrowdesk) - [ **Gmail to SparrowDesk** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-sparrowdesk) - [ **Google Calendar to SparrowDesk** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-sparrowdesk) Questions ## Google Ads and SparrowDesk, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in SparrowDesk when something happens in Google Ads? Any of SparrowDesk's 17 actions, including Create Contact, Create Ticket, Update Company and Update Contact. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from SparrowDesk to Google Ads? Yes. When something happens in SparrowDesk, your agent can act in Google Ads too. This page covers both directions: SparrowDesk's triggers and Google Ads's actions are listed here as well. ### ### Do I have to build a connector for Google Ads or SparrowDesk? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Ads and SparrowDesk without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.