--- title: "Connect Google Ads and ServiceNow - APIANT.ai" description: "When \"New Campaign\" fires in Google Ads, your agent runs \"Add File Attachment to Record\" in ServiceNow." canonical: "https://apiant.ai/connect/google-ads-to-servicenow" --- # Connect Google Ads and ServiceNow When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Add File Attachment to Record** in [ServiceNow](https://apiant.ai/connections/servicenow), or **New Attachment Added** in ServiceNow to **Create Customer List** in Google Ads. Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions ServiceNow **7** triggers ServiceNow **7** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and ServiceNow to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads and ServiceNow can do together ### From Google Ads to ServiceNow - When **New Campaign** in Google Ads then **Add File Attachment to Record** in ServiceNow - When **New Campaign** in Google Ads then **Create Record** in ServiceNow ### From ServiceNow to Google Ads - When **New Attachment Added** in ServiceNow then **Create Customer List** in Google Ads - When **New Comment Added** in ServiceNow then **List Accessible Customers** in Google Ads Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and ServiceNow ## Triggers and actions 8 triggers · 16 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Trigger **New Attachment Added** Triggered when a new attachment is added. - Trigger **New Comment Added** Triggered when a new comment is added to a record. Queries the ServiceNow journal field table for comment entries. - Trigger **New Record** Polls the specified ServiceNow table and fires for each new record, ordered by creation time. Optionally filter with an encoded query. - Trigger **New Work Note Added** Triggered when a new work note is added to a record (e.g. incident) in ServiceNow. - Trigger **New Work Notes (Cisco)** Gets new work notes from incidents in ServiceNow. Queries the configured table (default incident) for rows updated in the last day, returning each record's comments_and_work_notes journal (display value) and sys_id. - Trigger **Two-way sync new and updated incidents (Cisco)** A trigger for two-way syncing new and updated incidents. Can only be used with two-way sync actions. - Trigger **Two-way sync new and updated tables** A trigger for two-way syncing new and updated table records. Polls a ServiceNow table for records ordered by sys_updated_on so new and changed rows are detected. Can only be used with two-way sync actions. - Action **Add Comment to Incident** Adds a customer-visible comment to an incident (by sys_id) via the incident table. - Action **Add File Attachment to Record** Attaches a file to a record via the ServiceNow Attachment API. Provide the table name, record sys_id, file name, content type, and file content. - Action **Add Work Note to Incident** Adds an internal work note to an incident (by sys_id) via the incident table. - Action **Create Record** Creates a new record in the specified ServiceNow table (e.g. incident, task, problem, cmdb_ci). Pass the field values as a JSON object. - Action **Delete Record** Deletes a record by sys_id from the specified ServiceNow table. - Action **List Records** Lists records from the specified ServiceNow table. Optionally filter with an encoded query (sysparm_query), e.g. active=true^priority=1. Returns the result array, paginated. - Action **Update Record** Updates an existing record (by sys_id) in the specified ServiceNow table. Pass changed field values as a JSON object. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **ServiceNow** ServiceNow is a digital workflow and IT service management platform.](https://apiant.ai/connections/servicenow) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) - [ **Google Ads to Google Sheets** Google Sheets](https://apiant.ai/connect/google-ads-to-google-sheets) ## More into ServiceNow - [ **HubSpot to ServiceNow** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-servicenow) - [ **Salesforce to ServiceNow** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-servicenow) - [ **Google Sheets to ServiceNow** Google Sheets](https://apiant.ai/connect/google-sheets-to-servicenow) - [ **Gmail to ServiceNow** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-servicenow) - [ **Google Calendar to ServiceNow** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-servicenow) - [ **Google Drive to ServiceNow** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-servicenow) Questions ## Google Ads and ServiceNow, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in ServiceNow when something happens in Google Ads? Any of ServiceNow's 7 actions, including Create Record, Update Record, Add Comment to Incident and Add File Attachment to Record. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from ServiceNow to Google Ads? Yes. When something happens in ServiceNow, your agent can act in Google Ads too. This page covers both directions: ServiceNow's triggers and Google Ads's actions are listed here as well. ### ### Do I have to build a connector for Google Ads or ServiceNow? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Ads and ServiceNow without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.