# Connect Google Ads and Nutshell When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Create Lead** in [Nutshell](https://apiant.ai/connections/nutshell), or **New Activity** in Nutshell to **Create Customer List** in Google Ads. Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions Nutshell **6** triggers Nutshell **12** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and Nutshell to do together? Give your AI client this address. `https://mcp.apiant.ai` Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads and Nutshell can do together ### From Google Ads to Nutshell - When **New Campaign** in Google Ads then **Create Lead** in Nutshell - When **New Campaign** in Google Ads then **Update Lead** in Nutshell ### From Nutshell to Google Ads - When **New Activity** in Nutshell then **Create Customer List** in Google Ads - When **New Company** in Nutshell then **List Accessible Customers** in Google Ads Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and Nutshell ## Triggers and actions 7 triggers · 21 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Trigger **Activity Logged** Triggers when an Activity is logged. - Trigger **Lead Won** Triggers when a lead is won. - Trigger **New Activity** Triggers when new Activity is created. - Trigger **New Company** Triggers when new Company is created. - Trigger **New Lead** Triggers when a new Lead is created. - Trigger **New Person** Triggers when new Person is created. - Action **Create Company** Creates a new Company. - Action **Create Lead** Creates a new Lead. - Action **Create Person** Creates a new Person. - Action **Find Company** Finds an existing company. - Action **Find Lead** Finds an existing lead by a particular field. Defaults to searching open leads, falls back to all leads. - Action **Find Person** Finds an existing person. - Action **Find User** Finds an existing User. - Action **Log Activity** Creates and logs a new Activity. - Action **Update Company** Updates an existing Company. - Action **Update Lead** Updates an existing Lead. - Action **Update Lead Outcome** Updates a Lead Outcome. - Action **Update Person** Updates an existing Person. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **Nutshell** Nutshell is an affordable, easy-to-use CRM that helps small-business sales teams win more deals.](https://apiant.ai/connections/nutshell) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) - [ **Google Ads to Google Sheets** Google Sheets](https://apiant.ai/connect/google-ads-to-google-sheets) ## More into Nutshell - [ **HubSpot to Nutshell** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-nutshell) - [ **Google Sheets to Nutshell** Google Sheets](https://apiant.ai/connect/google-sheets-to-nutshell) - [ **Gmail to Nutshell** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-nutshell) - [ **Google Calendar to Nutshell** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-nutshell) - [ **Google Drive to Nutshell** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-nutshell) - [ **Shopify to Nutshell** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/shopify-to-nutshell) Questions ## Google Ads and Nutshell, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Nutshell when something happens in Google Ads? Any of Nutshell's 12 actions, including Create Company, Create Lead, Create Person and Log Activity. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Nutshell to Google Ads? Yes. When something happens in Nutshell, your agent can act in Google Ads too. This page covers both directions: Nutshell's triggers and Google Ads's actions are listed here as well. ### ### Do I have to build a connector for Google Ads or Nutshell? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.