--- title: "Connect Google Ads and Microsoft Entra ID - APIANT.ai" description: "When \"New Campaign\" fires in Google Ads, your agent runs \"Add User to Group\" in Microsoft Entra ID." canonical: "https://apiant.ai/connect/google-ads-to-microsoft-entra-id" --- # Connect Google Ads and Microsoft Entra ID When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Add User to Group** in [Microsoft Entra ID](https://apiant.ai/connections/microsoft-entra-id), or **New Group** in Microsoft Entra ID to **Create Customer List** in Google Ads. Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions Microsoft Entra ID **2** triggers Microsoft Entra ID **14** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and Microsoft Entra ID to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads and Microsoft Entra ID can do together ### From Google Ads to Microsoft Entra ID - When **New Campaign** in Google Ads then **Add User to Group** in Microsoft Entra ID - When **New Campaign** in Google Ads then **Create User** in Microsoft Entra ID ### From Microsoft Entra ID to Google Ads - When **New Group** in Microsoft Entra ID then **Create Customer List** in Google Ads - When **New User** in Microsoft Entra ID then **List Accessible Customers** in Google Ads Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and Microsoft Entra ID ## Triggers and actions 3 triggers · 23 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Trigger **New Group** Triggers when a new group is created in your Microsoft Entra ID directory. - Trigger **New User** Triggers when a new user is created in your Microsoft Entra ID directory. - Action **Add User to Group** Adds a user as a member of a group in your Microsoft Entra ID directory. - Action **Create Group** Creates a new security group or Microsoft 365 group in your Microsoft Entra ID directory. - Action **Create User** Creates a new user in your Microsoft Entra ID directory with a starting password. - Action **Delete Group** Deletes a group from your Microsoft Entra ID directory. - Action **Delete User** Deletes a user from your Microsoft Entra ID directory. Deleted users can be restored for 30 days. - Action **Disable User** Disables an existing user's account so they can no longer sign in. The user and their data are kept. - Action **Find Group** Returns the groups whose name matches the name you give, either exactly or by how it starts, plus the first match on its own. - Action **Find User** Finds a user in your Microsoft Entra ID directory whose email address or sign-in name matches the one you give. Returns nothing when no user matches. - Action **Get Group** Fetches a group by ID. An error occurs if the group is not found. - Action **Get User** Returns a user's profile from your Microsoft Entra ID directory by object ID or sign-in name. - Action **List Group Members** Returns all direct members of a group: users, nested groups, devices and service principals. - Action **Remove User from Group** Removes a user from a group in your Microsoft Entra ID directory. - Action **Update Group** Updates the name, description or settings of a group in your Microsoft Entra ID directory. Fields left blank are not changed. - Action **Update User** Updates the profile details of an existing user in your Microsoft Entra ID directory. Fields left blank are not changed. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **Microsoft Entra ID** Microsoft Entra ID is a cloud-based identity and access management service that lets employees access...](https://apiant.ai/connections/microsoft-entra-id) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to RenderForm** RenderForm is an image generation tool for repetitive design creation.](https://apiant.ai/connect/google-ads-to-renderform) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) ## More into Microsoft Entra ID - [ **HubSpot to Microsoft Entra ID** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-microsoft-entra-id) - [ **Google Sheets to Microsoft Entra ID** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-microsoft-entra-id) - [ **Gmail to Microsoft Entra ID** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-microsoft-entra-id) - [ **Google Calendar to Microsoft Entra ID** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-microsoft-entra-id) - [ **Google Drive to Microsoft Entra ID** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-microsoft-entra-id) - [ **Mailchimp to Microsoft Entra ID** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-microsoft-entra-id) Questions ## Google Ads and Microsoft Entra ID, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Microsoft Entra ID when something happens in Google Ads? Any of Microsoft Entra ID's 14 actions, including Create Group, Create User, Update Group and Update User. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Microsoft Entra ID to Google Ads? Yes. When something happens in Microsoft Entra ID, your agent can act in Google Ads too. This page covers both directions: Microsoft Entra ID's triggers and Google Ads's actions are listed here as well. ### ### Do I have to build a connector for Google Ads or Microsoft Entra ID? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Ads and Microsoft Entra ID without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.