# Connect Google Ads and lemlist When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Update Lead From Campaign** in [lemlist](https://apiant.ai/connections/lemlist), or **New Activity** in lemlist to **Create Customer List** in Google Ads. Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions lemlist **1** trigger lemlist **8** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and lemlist to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads and lemlist can do together ### From Google Ads to lemlist - When **New Campaign** in Google Ads then **Update Lead From Campaign** in lemlist - When **New Campaign** in Google Ads then **Remove Lead From Campaign** in lemlist ### From lemlist to Google Ads - When **New Activity** in lemlist then **Create Customer List** in Google Ads - When **New Activity** in lemlist then **List Accessible Customers** in Google Ads Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and lemlist ## Triggers and actions 2 triggers · 17 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Trigger **New Activity** Triggers when an activity has ocurred. It can be an email has been sent, replied to, bounced, or unsubscribed from or v3 new activity like a LinkedIn profile have been visited or a phone call just ended. - Action **Add Recipient to Unsubscribe List** Add a recipient to the unsubscribe list. - Action **Mark a Lead From All Campaigns as Interested** Mark a Lead From All Campaigns as Interested. - Action **Mark a Lead From One Campaign as Interested** Mark a Lead From One Campaign as Interested. - Action **Remove Lead From Campaign** Remove a Lead from a campaign. - Action **Remove Lead From Unsubscribe** Remove a Lead from unsubscribe. - Action **Resume Lead From All or Specific Campaigns** Resume Lead From All or Specific Campaigns. - Action **Search Lead** Search a lead. - Action **Update Lead From Campaign** Update Lead From Campaign. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **lemlist** lemlist is an outreach email platform with personalized images and videos.](https://apiant.ai/connections/lemlist) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) - [ **Google Ads to Google Sheets** Google Sheets](https://apiant.ai/connect/google-ads-to-google-sheets) ## More into lemlist - [ **HubSpot to lemlist** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-lemlist) - [ **Gmail to lemlist** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-lemlist) - [ **Google Calendar to lemlist** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-lemlist) - [ **ActiveCampaign to lemlist** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-lemlist) - [ **Airtable to lemlist** Organize anything with Airtable, a modern database created for everyone.](https://apiant.ai/connect/airtable-to-lemlist) - [ **Asana to lemlist** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-lemlist) Questions ## Google Ads and lemlist, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in lemlist when something happens in Google Ads? Any of lemlist's 8 actions, including Update Lead From Campaign, Add Recipient to Unsubscribe List, Mark a Lead From All Campaigns as Interested and Mark a Lead From One Campaign as Interested. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from lemlist to Google Ads? Yes. When something happens in lemlist, your agent can act in Google Ads too. This page covers both directions: lemlist's triggers and Google Ads's actions are listed here as well. ### ### Do I have to build a connector for Google Ads or lemlist? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Ads and lemlist without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.