# Connect Google Ads to ITIS When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Convert LSID to TSN** in [ITIS](https://apiant.ai/connections/itis). Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions ITIS **13** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and ITIS to do together? Give your AI client this address. `https://mcp.apiant.ai` Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads can start in ITIS - When **New Campaign** in Google Ads then **Convert LSID to TSN** in ITIS - When **New Campaign** in Google Ads then **Convert TSN to LSID** in ITIS Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and ITIS ## Triggers and actions 1 trigger · 22 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Action **Convert LSID to TSN** Get the TSN for a given LSID (Life Science Identifier). - Action **Convert TSN to LSID** Get the LSID (Life Science Identifier) for a given TSN. - Action **Find taxon by common name** Search ITIS for taxa matching a common (vernacular) name. - Action **Find taxon by scientific name** Search ITIS for taxa matching a scientific name. - Action **Find taxon by search term** Search ITIS across scientific and common names for any matching term. - Action **Get accepted names** Get the currently accepted scientific name(s) for a given TSN, when the queried TSN is not itself accepted. - Action **Get common names** Get the common (vernacular) names associated with a given TSN. - Action **Get full hierarchy** Get the complete taxonomic hierarchy (ancestors and descendants) for a given TSN. - Action **Get full record** Get the complete taxonomic record for a given TSN (taxonomic serial number). - Action **Get hierarchy down** Get the taxonomic hierarchy below (children of) a given TSN. - Action **Get hierarchy up** Get the taxonomic hierarchy above (ancestors of) a given TSN. - Action **Get parent taxon** Get the parent TSN for a given TSN. - Action **Get synonym names** Get the synonym scientific names associated with a given TSN. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **ITIS** ITIS, the Integrated Taxonomic Information System, is a United States government authority on the scientific...](https://apiant.ai/connections/itis) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) - [ **Google Ads to Google Sheets** Google Sheets](https://apiant.ai/connect/google-ads-to-google-sheets) ## More into ITIS - [ **HubSpot to ITIS** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-itis) - [ **Salesforce to ITIS** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-itis) - [ **Slack to ITIS** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-itis) - [ **Google Sheets to ITIS** Google Sheets](https://apiant.ai/connect/google-sheets-to-itis) - [ **Gmail to ITIS** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-itis) - [ **Google Calendar to ITIS** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-itis) Questions ## Google Ads and ITIS, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in ITIS when something happens in Google Ads? Any of ITIS's 13 actions, including Convert LSID to TSN, Convert TSN to LSID, Find taxon by common name and Find taxon by scientific name. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from ITIS to Google Ads? ITIS has no triggers in the catalog today, so automations start in Google Ads. If you need the other direction, ask: your agent reads ITIS's API documentation and adds it. ### ### Do I have to build a connector for Google Ads or ITIS? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.