--- title: "Connect Google Ads and HigherGov - APIANT.ai" description: "When \"New Campaign\" fires in Google Ads, your agent runs \"Find Agencies\" in HigherGov." canonical: "https://apiant.ai/connect/google-ads-to-highergov" --- # Connect Google Ads and HigherGov When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Find Agencies** in [HigherGov](https://apiant.ai/connections/highergov), or **Pursuit Added** in HigherGov to **Create Customer List** in Google Ads. Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions HigherGov **1** trigger HigherGov **10** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and HigherGov to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads and HigherGov can do together ### From Google Ads to HigherGov - When **New Campaign** in Google Ads then **Find Agencies** in HigherGov - When **New Campaign** in Google Ads then **Find Awardees** in HigherGov ### From HigherGov to Google Ads - When **Pursuit Added** in HigherGov then **Create Customer List** in Google Ads - When **Pursuit Added** in HigherGov then **List Accessible Customers** in Google Ads Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and HigherGov ## Triggers and actions 2 triggers ยท 19 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Trigger **Pursuit Added** Triggered when a new pursuit is added to your HigherGov pipeline. - Action **Find Agencies** Returns U.S. government agencies from HigherGov, with each agency's ID, name, abbreviation, type and place in the agency hierarchy. Supply an agency ID to look up a single one. - Action **Find Awardees** Returns companies that hold U.S. government awards, with each company's name, Unique Entity ID, CAGE code, address, contacts, industry codes and SAM registration dates. Filter by Unique Entity ID, CAGE code, parent company or industry code. - Action **Find Contract Vehicles** Returns U.S. government contract vehicles, each with its name, description, type, status, award date and the awarding and funding agencies. - Action **Find Federal Contracts** Returns U.S. federal contract awards, each with its Award ID, winning company, awarding and funding agencies, dollar values, performance dates, industry codes and place of performance. Filter by company, agency, industry code, contract vehicle or a saved HigherGov search. - Action **Find Federal Grants** Returns U.S. federal grant awards, each with its Award ID, recipient organization, awarding and funding agencies, grant program number, dollar amounts and dates. Filter by recipient, agency, program number or a saved HigherGov search. - Action **Find Opportunities** Returns open U.S. government contract and grant opportunities, each with its title, description, posting agency, source, posted and due dates. Filter by agency, source, posted date or a saved HigherGov search. - Action **Find People** Returns federal, state and local government contacts, each with their name, title, email, phone and agency. Supply an email address to look up one specific person. - Action **Find Pursuits** Returns the pursuits your team is tracking in HigherGov, each with its keys, name, stage and related opportunity details. Filter to a single pursuit by its key or your own reference ID. - Action **Find State and Local Contracts** Returns U.S. state and local government contract awards, each with its buyer, supplier, award amount and start and end dates. Filter by date range or a saved HigherGov search. - Action **Get Opportunity Documents** Returns the documents attached to a government opportunity, each with its file name, type, size, posted date, download link and extracted text. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **HigherGov** HigherGov is a market intelligence platform for federal, state, and local government contractors and grant...](https://apiant.ai/connections/highergov) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) - [ **Google Ads to Google Sheets** Google Sheets](https://apiant.ai/connect/google-ads-to-google-sheets) ## More into HigherGov - [ **Slack to HigherGov** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-highergov) - [ **Google Sheets to HigherGov** Google Sheets](https://apiant.ai/connect/google-sheets-to-highergov) - [ **Google Calendar to HigherGov** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-highergov) - [ **Google Drive to HigherGov** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-highergov) - [ **Mailchimp to HigherGov** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-highergov) - [ **ActiveCampaign to HigherGov** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-highergov) Questions ## Google Ads and HigherGov, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in HigherGov when something happens in Google Ads? Any of HigherGov's 10 actions, including Find Agencies, Find Awardees, Find Contract Vehicles and Find Federal Contracts. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from HigherGov to Google Ads? Yes. When something happens in HigherGov, your agent can act in Google Ads too. This page covers both directions: HigherGov's triggers and Google Ads's actions are listed here as well. ### ### Do I have to build a connector for Google Ads or HigherGov? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Ads and HigherGov without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.