--- title: "Connect Google Ads to Hibob - APIANT.ai" description: "When \"New Campaign\" fires in Google Ads, your agent runs \"Add employee\" in Hibob." canonical: "https://apiant.ai/connect/google-ads-to-hibob" --- # Connect Google Ads to Hibob When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Add employee** in [Hibob](https://apiant.ai/connections/hibob). Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions Hibob **9** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and Hibob to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads can start in Hibob - When **New Campaign** in Google Ads then **Add employee** in Hibob - When **New Campaign** in Google Ads then **Add time off request** in Hibob Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and Hibob ## Triggers and actions 1 trigger · 18 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Action **Add employee** Creates a new employee in Bob with their name, email, site and start date, and optionally their department and job title. - Action **Add time off request** Submits a new time off request for an employee in Bob, in days, hours or a per-day schedule. - Action **Find employees** Finds employees in Bob by email or employee ID, or returns all accessible employees when both are blank. - Action **Get employee** Returns one employee's record from Bob, looked up by employee ID or email, including any requested custom fields. - Action **Get time off balance** Returns an employee's time off balance for a policy type as of a given date, including taken days, adjustments and annual allowance. - Action **List company lists** Returns all company lists in Bob (such as departments, sites and job titles) with their items. - Action **List employee fields** Returns the metadata of every employee field defined in Bob, including the company's custom fields. - Action **List employee work history** Returns an employee's work history: every entry in their Work table, such as job title, department, site and reporting line changes with effective dates. - Action **Terminate employee** Terminates an employee in Bob, setting their status to Terminated as of the termination date you specify. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **Hibob** Hibob was founded to modernize HR tech. Hibob's intuitive and data-driven platform, bob, was built for the...](https://apiant.ai/connections/hibob) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) - [ **Google Ads to Google Sheets** Google Sheets](https://apiant.ai/connect/google-ads-to-google-sheets) ## More into Hibob - [ **HubSpot to Hibob** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-hibob) - [ **Salesforce to Hibob** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-hibob) - [ **Slack to Hibob** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-hibob) - [ **Google Sheets to Hibob** Google Sheets](https://apiant.ai/connect/google-sheets-to-hibob) - [ **Gmail to Hibob** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-hibob) - [ **Google Calendar to Hibob** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-hibob) Questions ## Google Ads and Hibob, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Hibob when something happens in Google Ads? Any of Hibob's 9 actions, including Add employee, Add time off request, Find employees and Get employee. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Hibob to Google Ads? Hibob has no triggers in the catalog today, so automations start in Google Ads. If you need the other direction, ask: your agent reads Hibob's API documentation and adds it. ### ### Do I have to build a connector for Google Ads or Hibob? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Ads and Hibob without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.