--- title: "Connect Google Ads to Attentive - APIANT.ai" description: "When \"New Campaign\" fires in Google Ads, your agent runs \"Custom Events\" in Attentive." canonical: "https://apiant.ai/connect/google-ads-to-attentive" --- # Connect Google Ads to Attentive When **New Campaign** fires in [Google Ads](https://apiant.ai/connections/google-ads), your agent runs **Custom Events** in [Attentive](https://apiant.ai/connections/attentive). Describe the whole flow and it is built, tested on every scenario and kept running. Google Ads **1** trigger Google Ads **9** actions Attentive **13** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Google Ads and Attentive to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Google Ads can start in Attentive - When **New Campaign** in Google Ads then **Custom Events** in Attentive - When **New Campaign** in Google Ads then **Subscribe User** in Attentive Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Google Ads and Attentive ## Triggers and actions 1 trigger · 22 actions - Trigger **New Campaign** Triggers when a new campaign is created in a Google Ads account. - Action **Create Customer List** Creates a Customer Match audience list in a Google Ads account. - Action **Find Campaign** Finds Google Ads campaigns whose name exactly matches the name given. - Action **Get Campaign** Returns one Google Ads campaign by its id, with its status, type, dates and daily budget. - Action **Get Campaign Performance Report** Returns cost, impressions, clicks and conversions for each campaign in a Google Ads account, one row per campaign per day, for a date range. - Action **List Accessible Customers** Returns the Google Ads customer account ids the connected user can access directly. - Action **List Campaigns** Returns every campaign in a Google Ads account that has not been removed, with status, type, dates and daily budget. - Action **List Customer Lists** Returns the Customer Match audience lists in a Google Ads account. - Action **Set Campaign Status** Pauses or enables a Google Ads campaign. - Action **Update Campaign Budget** Changes the daily amount of a Google Ads campaign budget. - Action **Add to Cart** Records that a shopper added a product to their cart in Attentive, so cart-abandonment journeys can fire. - Action **Custom Attributes** Sets custom attributes (such as age, birthday or favorite team) on an Attentive user identified by phone, email, or external identifier. - Action **Custom Events** Sends a custom event (such as "Order Shipped") for a user to Attentive, which can trigger Journeys. - Action **Delete Request** Creates a privacy (CCPA) deletion request that deletes a subscriber within thirty days, identified by email, phone or client user id. - Action **Get Custom Attributes for a User** Returns all custom attributes (name and value) stored on an Attentive user, looked up by phone number or email. - Action **Get Subscription Eligibility for a User** Returns the subscription types and channels (SMS or email) a subscriber is eligible to receive messages on, looked up by phone number or email. - Action **Identity** Associates a client user identifier or custom identifiers with an Attentive subscriber identified by phone, email, Shopify ID or Klaviyo ID. - Action **Lookup Product Catalog Ingestion** Returns the status, validation errors and product counts of a product catalog upload. - Action **Product View** Records that a shopper viewed one or more products in Attentive, so product-view journeys can fire. - Action **Purchase** Records a purchase (order) event for a shopper in Attentive so it can trigger purchase-based journeys. - Action **Subscribe User** Opts a person in to Attentive text or email subscriptions by phone or email, using a sign-up unit or a locale and subscription type. - Action **Unsubscribe Subscriptions for a User** Unsubscribes a user (by phone or email) from specific Attentive subscription types and channels, or from all subscriptions when none are given. - Action **View Recent Catalog Uploads** Returns your recent product catalog uploads with their ingestion status, product counts and validation errors, newest first. ## Each app on its own - [ **Google Ads** Google Ads is Google's online advertising platform for search, display, video and shopping campaigns.](https://apiant.ai/connections/google-ads) - [ **Attentive** Attentive® is the leader in conversational commerce, reinventing business to consumer communication.](https://apiant.ai/connections/attentive) Reviews ## What our customers say ## More from Google Ads - [ **Google Ads to Vercel** Vercel is a platform for building, deploying, and scaling fast, modern web applications effortlessly.](https://apiant.ai/connect/google-ads-to-vercel) - [ **Google Ads to Twenty** Twenty is a modern Open-Source CRM platform.](https://apiant.ai/connect/google-ads-to-twenty) - [ **Google Ads to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/google-ads-to-hubspot) - [ **Google Ads to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/google-ads-to-salesforce) - [ **Google Ads to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/google-ads-to-slack) - [ **Google Ads to Google Sheets** Google Sheets](https://apiant.ai/connect/google-ads-to-google-sheets) ## More into Attentive - [ **HubSpot to Attentive** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-attentive) - [ **Salesforce to Attentive** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-attentive) - [ **Slack to Attentive** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-attentive) - [ **Google Sheets to Attentive** Google Sheets](https://apiant.ai/connect/google-sheets-to-attentive) - [ **Gmail to Attentive** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-attentive) - [ **Google Calendar to Attentive** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-attentive) Questions ## Google Ads and Attentive, answered ### ### What can start an automation from Google Ads? Any of Google Ads's 1 trigger in the catalog, including New Campaign. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Attentive when something happens in Google Ads? Any of Attentive's 13 actions, including Add to Cart, Custom Attributes, Custom Events and Get Custom Attributes for a User. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Attentive to Google Ads? Attentive has no triggers in the catalog today, so automations start in Google Ads. If you need the other direction, ask: your agent reads Attentive's API documentation and adds it. ### ### Do I have to build a connector for Google Ads or Attentive? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Google Ads and Attentive without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.