--- title: "Connect GitHub to Google Tag Manager - APIANT.ai" description: "When \"New Branch\" fires in GitHub, your agent runs \"Create Tag\" in Google Tag Manager." canonical: "https://apiant.ai/connect/github-to-google-tag-manager" --- # Connect GitHub to Google Tag Manager When **New Branch** fires in [GitHub](https://apiant.ai/connections/github), your agent runs **Create Tag** in [Google Tag Manager](https://apiant.ai/connections/google-tag-manager). Describe the whole flow and it is built, tested on every scenario and kept running. GitHub **15** triggers GitHub **19** actions Google Tag Manager **10** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want GitHub and Google Tag Manager to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What GitHub can start in Google Tag Manager - When **New Branch** in GitHub then **Create Tag** in Google Tag Manager - When **New Collaborator** in GitHub then **Create Version** in Google Tag Manager Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with GitHub and Google Tag Manager ## Triggers and actions 15 triggers · 29 actions - Trigger **Issue Closed** Triggers when an issue in a repository is closed. - Trigger **New Branch** Triggers when a new branch is created in a GitHub repository. - Trigger **New Collaborator** Triggers when a new collaborator is added to a GitHub repository. - Trigger **New Commit** Triggers when a new commit is pushed to a GitHub repository's default branch. - Trigger **New Commit Comment** Triggers when someone comments on a commit in a repository. - Trigger **New Gist** Triggers when you create a new gist on GitHub. - Trigger **New Global Event** Triggers when a new public event happens anywhere on GitHub, such as a push, fork, or new issue. - Trigger **New Issue** Triggers when a new issue is created in a repository. - Trigger **New Label** Triggers when a new label is added to a GitHub repository. - Trigger **New Milestone** Triggers when a new milestone is created in a repository. - Trigger **New Pull Request** Triggers when a new pull request is opened in a repository. - Trigger **New Release** Triggers when a new release is published in a GitHub repository. - Trigger **New Repo Event** Triggers when new activity (pushes, issues, pull requests, releases and more) happens in a GitHub repository. - Trigger **New Repository** Triggers when a new public repository appears under a GitHub user or organization. - Trigger **New Watcher** Triggers when someone starts watching a repository. - Action **Add Labels to Issue** Adds labels to an issue or pull request in a GitHub repository, keeping its existing labels. - Action **Check Organization Membership** Checks whether a GitHub user is a member of an organization and returns true or false. - Action **Create Branch** Creates a new branch in a repository, starting from the commit you choose. - Action **Create Comment** Adds a comment to an issue or pull request in a GitHub repository. - Action **Create Gist** Creates a new gist with one file on the connected GitHub account. - Action **Create Issue** Creates a new issue in a GitHub repository. - Action **Create or Update File** Creates a new file in a repository, or replaces an existing file's contents, as a commit. - Action **Create Pull Request** Opens a pull request asking to merge one branch into another. - Action **Delete Branch** Deletes a branch from a repository. Any open pull request from that branch is closed. - Action **Find Branch** Finds a branch in a GitHub repository by name and returns its latest commit and protection status. - Action **Find Issue** Finds an issue in a GitHub repository by its number and returns its title, body, state, author and labels. - Action **Find Organization** Finds a GitHub organization by its login and returns its profile details. - Action **Find Pull Request** Finds a pull request in a GitHub repository by its number and returns its title, state, branches and merge status. - Action **Find Repository** Returns a GitHub repository by its owner and name, including its description, visibility, default branch and counts. - Action **Find User** Finds a GitHub user by username and returns their public profile. - Action **Get File Contents** Returns a file from a GitHub repository, with its base64-encoded content, at the default branch or a chosen branch, tag or commit. - Action **Submit Review** Submits a review on a pull request: approve it, request changes, or leave a review comment. - Action **Update Issue** Updates an existing issue in a GitHub repository, such as its title, text, state, labels or assignees. - Action **Update Pull Request** Changes a pull request's title, description, target branch, or open/closed state. - Action **Create Tag** Creates a tag in a Tag Manager workspace, such as a Custom HTML tag, and sets which triggers fire it. - Action **Create Version** Creates a container version from a workspace's changes. The workspace is consumed once its version is created. - Action **Create Workspace** Creates a new workspace in a container to hold draft changes. - Action **Delete Tag** Deletes a tag from a Tag Manager workspace. - Action **List Accounts** Returns the Tag Manager accounts the connected user can access. - Action **List Containers** Returns the containers in a Tag Manager account. - Action **List Tags** Returns the tags in a Tag Manager workspace. - Action **List Workspaces** Returns the workspaces in a Tag Manager container. - Action **Publish Version** Publishes a container version so it becomes the live version on every site using the container. - Action **Update Tag** Updates a tag's name, HTML, settings, firing triggers or notes in a Tag Manager workspace; fields left blank are kept. ## Each app on its own - [ **GitHub** GitHub is the perfect place to share code and work collaboratively on private and open source software.](https://apiant.ai/connections/github) - [ **Google Tag Manager** Tag management system for deploying and configuring website/app tracking codes, tags, and triggers without...](https://apiant.ai/connections/google-tag-manager) Reviews ## What our customers say ## More from GitHub - [ **GitHub to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/github-to-hubspot) - [ **GitHub to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/github-to-salesforce) - [ **GitHub to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/github-to-slack) - [ **GitHub to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/github-to-google-sheets) - [ **GitHub to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/github-to-gmail) - [ **GitHub to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/github-to-google-calendar) ## More into Google Tag Manager - [ **Gmail to Google Tag Manager** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-google-tag-manager) - [ **Google Merchant Center to Google Tag Manager** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connect/google-merchant-center-to-google-tag-manager) - [ **HubSpot to Google Tag Manager** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-google-tag-manager) - [ **Salesforce to Google Tag Manager** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-google-tag-manager) - [ **Slack to Google Tag Manager** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-google-tag-manager) - [ **Google Sheets to Google Tag Manager** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-google-tag-manager) Questions ## GitHub and Google Tag Manager, answered ### ### What can start an automation from GitHub? Any of GitHub's 15 triggers in the catalog, including New Branch, New Collaborator, New Commit and New Commit Comment. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Google Tag Manager when something happens in GitHub? Any of Google Tag Manager's 10 actions, including Create Tag, Create Version, Create Workspace and Update Tag. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Google Tag Manager to GitHub? Google Tag Manager has no triggers in the catalog today, so automations start in GitHub. If you need the other direction, ask: your agent reads Google Tag Manager's API documentation and adds it. ### ### Do I have to build a connector for GitHub or Google Tag Manager? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use GitHub and Google Tag Manager without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.