Integration
Connect G2 Crowd and Pennylane
When New Review fires in G2 Crowd, your agent runs Create Company Customer V2 in Pennylane, or New Billing Subscription V2 in Pennylane to Get Current User in G2 Crowd. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want G2 Crowd and Pennylane to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What G2 Crowd and Pennylane can do together
From G2 Crowd to Pennylane
When New Review in G2 Crowd
then Create Company Customer V2 in Pennylane
When New Visit Event in G2 Crowd
then Create Customer Invoice V2 in Pennylane
From Pennylane to G2 Crowd
When New Billing Subscription V2 in Pennylane
then Get Current User in G2 Crowd
When New Customer Invoice V2 in Pennylane
then Add Product in G2 Crowd
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with G2 Crowd and Pennylane
Triggers and actions 7 triggers · 52 actions
Trigger
New ReviewTriggers when a new review is published for one of your G2 products.
Trigger
New Visit EventTriggers when G2 records new buyer-intent activity (a company researching your product, by day).
Action
Add ProductSubmits a new product listing to G2 for review, the same as the Add a Product wizard. Returns the created product.
Action
Add Product mappingCreates a mapping between your own product identifier and a G2 product.
Action
Find ProductsSearches G2 product listings whose name contains the given text.
Action
Get CategoryReturns a single G2 category by its UUID or slug, optionally with its related products, parent, children, ancestors or descendants.
Action
Get Current UserReturns the G2 user that owns the API token, with their ID and email.
Action
Get ProductReturns one G2 product listing, including its name, slug, domain, G2 page URL and review count.
Action
Get Product ratingsReturns a G2 product's satisfaction ratings, such as ease of use, quality of support and ease of setup.
Action
Get QuestionReturns a single G2 review question by its ID, including its title, text, type and whether it is required.
Action
List Buyer intentReturns buyer intent activity for one of your G2 products, grouped by the dimensions and measures you choose (companies, visitors, days, signal types).
Action
List CategoriesReturns G2 software categories.
Action
List CompetitorsReturns the products G2 lists as competitors of a given product.
Action
List DiscussionsReturns the discussions (community questions) posted about a G2 product, up to 250 per call.
Action
List MedalsReturns the G2 medals (badges) awarded to a product, optionally filtered by season, year or category.
Action
List Product FeaturesReturns the features of a G2 product, with ratings, review counts and categories.
Action
List Product mappingsReturns the mappings between G2 products and your own external product IDs, optionally filtered by product, external ID or dates.
Action
List Product ReviewsReturns reviews written about one of your G2 products.
Action
List QuestionsReturns the list of G2 review questions, optionally filtered by created or updated date.
Trigger
New Billing Subscription V2Triggers when a new billing subscription is created in Pennylane.
Trigger
New Customer Invoice V2Triggers when a new customer invoice or credit note is created in Pennylane.
Trigger
New Customer V2Triggers when a new customer (company or individual) is created in Pennylane.
Trigger
New Product V2Triggers when a new product is created in Pennylane.
Trigger
New Quote V2Triggers when a new quote is created in Pennylane.
Action
Add ledger entryCreates a ledger entry (journal entry) in Pennylane with balanced debit and credit lines.
Action
Add supplierCreates a supplier in Pennylane and returns the new supplier record.
Action
Create Company Customer V2Creates a company customer in Pennylane with its billing address, contact and invoicing details, and returns the new customer.
Action
Create Customer Invoice V2Creates a draft or finalized customer invoice (or credit note) in Pennylane for an existing customer.
Action
Create Individual Customer V2Creates an individual (person) customer in Pennylane with their name, billing address and invoicing preferences.
Action
Create Product V2Creates a product in Pennylane with its label, price before tax and VAT rate, and returns the created product.
Action
Create Quote V2Creates a quote for a customer in Pennylane, with its line items, dates and optional discount.
Action
Finalize customer invoiceFinalizes a draft customer invoice or credit note in Pennylane, assigning its number and locking it from further edits.
Action
Get Billing Subscription V2Returns one billing subscription, including its schedule, status, customer and invoice settings.
Action
Get supplierReturns a single supplier from Pennylane by its id, including contact, address, payment terms and ledger account.
Action
Get supplier invoiceReturns a single supplier invoice from Pennylane by its ID, including amounts, dates, supplier, and payment status.
Action
Get transactionReturns a single bank transaction by its id, including amount, currency, date, bank account, categories and linked customer or supplier.
Action
List bank accountsReturns the company's bank accounts with their currency, balance, journal and ledger account.
Action
List billing subscriptionsReturns the billing subscriptions in the Pennylane company, optionally filtered by status, customer or start date.
Action
List categoriesReturns the analytical categories defined in the Pennylane company, optionally filtered by group, label or code.
Action
List customer invoicesReturns customer invoices and credit notes, optionally filtered and sorted.
Action
List customersReturns a list of company and individual customers in Pennylane, optionally filtered and sorted.
Action
List ledger accountsReturns the company's ledger accounts (chart of accounts), up to 1000 per call, optionally filtered by number, id or enabled status.
Action
List ledger entriesReturns the ledger entries of your Pennylane company, optionally filtered by id, date or journal and sorted by id or date.
Action
List productsReturns the products in the Pennylane company, optionally filtered by label, reference or id.
Action
List quotesReturns the quotes in your Pennylane company, optionally filtered by customer or status.
Action
List supplier invoicesReturns the supplier invoices in your Pennylane company, optionally filtered and sorted.
Action
List suppliersReturns the suppliers in your Pennylane company, optionally filtered and sorted.
Action
List transactionsReturns the bank transactions in your Pennylane company, optionally filtered by bank account, journal, date or id.
Action
Retrieve Customer V2Returns one customer (company or individual) by its Pennylane id, including contact details, addresses and billing settings.
Action
Retrieve Invoice V2Returns one customer invoice or credit note, including its amounts, status, customer and links to its lines and payments.
Action
Retrieve Product V2Returns one Pennylane product by its id, including price, VAT rate, unit, ledger account and custom field values.
Action
Retrieve Quote V2Returns a single quote by its ID, including amounts, status, customer and dates.
Action
Update Billing Subscription V2Updates a billing subscription in Pennylane: stop or resume it, change its invoicing mode, payment terms, schedule, customer or invoice content.
Action
Update Company Customer V2Updates an existing company customer in Pennylane and returns the updated customer.
Action
Update customer invoiceUpdates a customer invoice in Pennylane. Draft invoices accept all fields; finalized invoices accept only label, external reference, transaction reference, invoice line imputation/performance dates and installments.
Action
Update Individual Customer V2Updates an individual (person) customer in Pennylane and returns the updated customer.
Action
Update Product V2Updates an existing product in Pennylane, such as its label, price, VAT rate or custom fields.
Action
Update Quote V2Updates an existing quote in Pennylane — its dates, customer, texts, discount, language and invoice lines — and returns the updated quote.
Action
Update supplierUpdates an existing supplier in Pennylane and returns the updated supplier.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
G2 Crowd and Pennylane, answered
What can start an automation from G2 Crowd?
Any of G2 Crowd's 2 triggers in the catalog, including New Review and New Visit Event. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Pennylane when something happens in G2 Crowd?
Any of Pennylane's 35 actions, including Create Company Customer V2, Create Customer Invoice V2, Create Individual Customer V2 and Create Product V2. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Pennylane to G2 Crowd?
Yes. When something happens in Pennylane, your agent can act in G2 Crowd too. This page covers both directions: Pennylane's triggers and G2 Crowd's actions are listed here as well.
Do I have to build a connector for G2 Crowd or Pennylane?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use G2 Crowd and Pennylane without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.