--- title: "Connect FunnelCockpit and Google Merchant Center - APIANT.ai" description: "When \"New CRM Contact\" fires in FunnelCockpit, your agent runs \"Update Product Input\" in Google Merchant Center." canonical: "https://apiant.ai/connect/funnelcockpit-to-google-merchant-center" --- # Connect FunnelCockpit and Google Merchant Center When **New CRM Contact** fires in [FunnelCockpit](https://apiant.ai/connections/funnelcockpit), your agent runs **Update Product Input** in [Google Merchant Center](https://apiant.ai/connections/google-merchant-center), or **New or Updated Product** in Google Merchant Center to **Create or Update CRM Contact** in FunnelCockpit. Describe the whole flow and it is built, tested on every scenario and kept running. FunnelCockpit **3** triggers FunnelCockpit **4** actions Google Merchant Center **1** trigger Google Merchant Center **7** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want FunnelCockpit and Google Merchant Center to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What FunnelCockpit and Google Merchant Center can do together ### From FunnelCockpit to Google Merchant Center - When **New CRM Contact** in FunnelCockpit then **Update Product Input** in Google Merchant Center - When **New Survey Result** in FunnelCockpit then **Insert Product Input** in Google Merchant Center ### From Google Merchant Center to FunnelCockpit - When **New or Updated Product** in Google Merchant Center then **Create or Update CRM Contact** in FunnelCockpit - When **New or Updated Product** in Google Merchant Center then **Create or Update Email Contact** in FunnelCockpit Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with FunnelCockpit and Google Merchant Center ## Triggers and actions 4 triggers · 11 actions - Trigger **New CRM Contact** Triggers when a new contact is added to the selected FunnelCockpit CRM, optionally limited to one lead group. - Trigger **New Survey Result** Triggers when a new result is submitted to the selected FunnelCockpit survey. - Trigger **New Webinar Viewer** Triggers when a new viewer registers for the selected webinar. - Action **Create or Update CRM Contact** Creates a contact in a FunnelCockpit CRM, or updates the existing contact with the same email address, optionally adding it to lead groups. - Action **Create or Update Email Contact** Creates a new email contact in FunnelCockpit, or updates the existing contact with the same email address. - Action **Create Webinar Viewer** Registers a person as a viewer of a FunnelCockpit webinar for a chosen start date. - Action **Get Webinar Dates** Returns the upcoming scheduled dates for a webinar. - Trigger **New or Updated Product** Triggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay. - Action **Delete Product Input** Deletes a product input from a Merchant Center data source. - Action **Get Product** Returns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here. - Action **Insert Product Input** Creates or replaces a product in a Merchant Center data source. - Action **List Accounts** Returns the Merchant Center accounts the connected Google login can access. - Action **List Data Sources** Returns the data sources (product feeds) configured in a Merchant Center account. - Action **List Products** Returns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here. - Action **Update Product Input** Updates selected attributes of an existing product input in a Merchant Center data source. ## Each app on its own - [ **FunnelCockpit** FunnelCockpit is your all-in-one marketing solution.](https://apiant.ai/connections/funnelcockpit) - [ **Google Merchant Center** API for managing product listings, inventory, and shopping data feeds shown on Google Shopping.](https://apiant.ai/connections/google-merchant-center) Reviews ## What our customers say ## More from FunnelCockpit - [ **FunnelCockpit to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/funnelcockpit-to-hubspot) - [ **FunnelCockpit to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/funnelcockpit-to-salesforce) - [ **FunnelCockpit to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/funnelcockpit-to-slack) - [ **FunnelCockpit to Google Sheets** Google Sheets](https://apiant.ai/connect/funnelcockpit-to-google-sheets) - [ **FunnelCockpit to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/funnelcockpit-to-gmail) - [ **FunnelCockpit to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/funnelcockpit-to-google-calendar) ## More into Google Merchant Center - [ **Gmail to Google Merchant Center** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-google-merchant-center) - [ **Google Calendar to Google Merchant Center** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-google-merchant-center) - [ **Google Drive to Google Merchant Center** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-google-merchant-center) - [ **ActiveCampaign to Google Merchant Center** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-google-merchant-center) - [ **Airtable to Google Merchant Center** Organize anything with Airtable, a modern database created for everyone.](https://apiant.ai/connect/airtable-to-google-merchant-center) - [ **Asana to Google Merchant Center** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-google-merchant-center) Questions ## FunnelCockpit and Google Merchant Center, answered ### ### What can start an automation from FunnelCockpit? Any of FunnelCockpit's 3 triggers in the catalog, including New CRM Contact, New Survey Result and New Webinar Viewer. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Google Merchant Center when something happens in FunnelCockpit? Any of Google Merchant Center's 7 actions, including Update Product Input, Get Product, Insert Product Input and List Accounts. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Google Merchant Center to FunnelCockpit? Yes. When something happens in Google Merchant Center, your agent can act in FunnelCockpit too. This page covers both directions: Google Merchant Center's triggers and FunnelCockpit's actions are listed here as well. ### ### Do I have to build a connector for FunnelCockpit or Google Merchant Center? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use FunnelCockpit and Google Merchant Center without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.