--- title: "Connect Formstack to Attentive - APIANT.ai" description: "When \"New Form\" fires in Formstack, your agent runs \"Custom Events\" in Attentive." canonical: "https://apiant.ai/connect/formstack-to-attentive" --- # Connect Formstack to Attentive When **New Form** fires in [Formstack](https://apiant.ai/connections/formstack), your agent runs **Custom Events** in [Attentive](https://apiant.ai/connections/attentive). Describe the whole flow and it is built, tested on every scenario and kept running. Formstack **1** trigger Formstack **18** actions Attentive **13** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Formstack and Attentive to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Formstack can start in Attentive - When **New Form** in Formstack then **Custom Events** in Attentive - When **New Form** in Formstack then **Subscribe User** in Attentive Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Formstack and Attentive ## Triggers and actions 1 trigger · 31 actions - Trigger **New Form** Triggers when a new form is created in the account. - Action **Copy Form** Create a copy of an existing form. - Action **Create Folder** Create a new form folder. - Action **Create Form** Create a new form. - Action **Create Form Field** Add a new field to a form. - Action **Create Submission** Submit data to a form. Field values are passed as field_ keys. - Action **Create Webhook** Create a webhook on a form that POSTs to a URL when a submission is received. - Action **Delete folder** Delete a folder. - Action **Delete Form** Delete a form by ID. - Action **Delete Submission** Delete a submission by ID. - Action **Delete Webhook** Delete a webhook by ID. - Action **Get folder** Get a folder by id. - Action **Get Form** Retrieve details for a single form by ID. - Action **Get form field** Get one field on a form. - Action **List Form Confirmations** List confirmation emails configured on a form. - Action **List Form Fields** List all fields on a form. - Action **List form notifications** List notification emails for a form. - Action **List Webhooks** List webhooks configured on a form. - Action **Update folder** Update a folder. - Action **Add to Cart** Records that a shopper added a product to their cart in Attentive, so cart-abandonment journeys can fire. - Action **Custom Attributes** Sets custom attributes (such as age, birthday or favorite team) on an Attentive user identified by phone, email, or external identifier. - Action **Custom Events** Sends a custom event (such as "Order Shipped") for a user to Attentive, which can trigger Journeys. - Action **Delete Request** Creates a privacy (CCPA) deletion request that deletes a subscriber within thirty days, identified by email, phone or client user id. - Action **Get Custom Attributes for a User** Returns all custom attributes (name and value) stored on an Attentive user, looked up by phone number or email. - Action **Get Subscription Eligibility for a User** Returns the subscription types and channels (SMS or email) a subscriber is eligible to receive messages on, looked up by phone number or email. - Action **Identity** Associates a client user identifier or custom identifiers with an Attentive subscriber identified by phone, email, Shopify ID or Klaviyo ID. - Action **Lookup Product Catalog Ingestion** Returns the status, validation errors and product counts of a product catalog upload. - Action **Product View** Records that a shopper viewed one or more products in Attentive, so product-view journeys can fire. - Action **Purchase** Records a purchase (order) event for a shopper in Attentive so it can trigger purchase-based journeys. - Action **Subscribe User** Opts a person in to Attentive text or email subscriptions by phone or email, using a sign-up unit or a locale and subscription type. - Action **Unsubscribe Subscriptions for a User** Unsubscribes a user (by phone or email) from specific Attentive subscription types and channels, or from all subscriptions when none are given. - Action **View Recent Catalog Uploads** Returns your recent product catalog uploads with their ingestion status, product counts and validation errors, newest first. ## Each app on its own - [ **Formstack** Formstack is an online form builder and workplace productivity platform.](https://apiant.ai/connections/formstack) - [ **Attentive** Attentive® is the leader in conversational commerce, reinventing business to consumer communication.](https://apiant.ai/connections/attentive) Reviews ## What our customers say ## More from Formstack - [ **Formstack to Klaviyo** Klaviyo is a marketing automation platform for email and SMS.](https://apiant.ai/connect/formstack-to-klaviyo) - [ **Formstack to Streak** Streak is a flexible CRM and process management system that lives inside your Gmail inbox.](https://apiant.ai/connect/formstack-to-streak) - [ **Formstack to NetHunt CRM** NetHunt CRM ties to Gmail and other Google Workspace apps you work in, automates data flow, and makes...](https://apiant.ai/connect/formstack-to-nethunt-crm) - [ **Formstack to Pushbullet** Pushbullet lets you send and receive pushes (notes, links, files) across your devices and to people, and...](https://apiant.ai/connect/formstack-to-pushbullet) - [ **Formstack to Wrike** Wrike is a flexible project management and collaboration platform that enables you to organize your...](https://apiant.ai/connect/formstack-to-wrike) - [ **Formstack to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/formstack-to-hubspot) ## More into Attentive - [ **HubSpot to Attentive** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-attentive) - [ **Salesforce to Attentive** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-attentive) - [ **Slack to Attentive** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-attentive) - [ **Google Sheets to Attentive** Google Sheets](https://apiant.ai/connect/google-sheets-to-attentive) - [ **Gmail to Attentive** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-attentive) - [ **Google Calendar to Attentive** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-attentive) Questions ## Formstack and Attentive, answered ### ### What can start an automation from Formstack? Any of Formstack's 1 trigger in the catalog, including New Form. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in Attentive when something happens in Formstack? Any of Attentive's 13 actions, including Add to Cart, Custom Attributes, Custom Events and Get Custom Attributes for a User. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from Attentive to Formstack? Attentive has no triggers in the catalog today, so automations start in Formstack. If you need the other direction, ask: your agent reads Attentive's API documentation and adds it. ### ### Do I have to build a connector for Formstack or Attentive? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Formstack and Attentive without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.