Integration
Connect Formitize and SEMrush
When New Client fires in Formitize, your agent runs Create Project in SEMrush, or Completed Site Audit in SEMrush to Create Client in Formitize. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Formitize and SEMrush to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Grok
Open grok.com/connectors, choose New Connector, then Custom, and paste the address. Grok signs you in in your browser.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Formitize and SEMrush can do together
From Formitize to SEMrush
When New Client in Formitize
then Create Project in SEMrush
When On Create Job in Formitize
then List Projects in SEMrush
From SEMrush to Formitize
When Completed Site Audit in SEMrush
then Create Client in Formitize
When Completed Site Audit in SEMrush
then Update Client in Formitize
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Formitize and SEMrush
Triggers and actions 3 triggers · 24 actions
Trigger
New ClientTriggers when a new client is added.
Trigger
On Create JobTriggers when a new job is created.
Action
Create AssetCreates an asset of an asset type.
Action
Create ClientCreates a client with a billing name and optional primary contact and address.
Action
Create JobCreates a job and optionally assigns it to an agent.
Action
Delete AssetDeletes an asset.
Action
Delete JobDeletes a job.
Action
Get AssetReturns one asset.
Action
Get ClientReturns one client with its contacts and locations.
Action
Get Submitted FormReturns one submitted form with its answers and attachments.
Action
List AssetsReturns assets of one asset type.
Action
List Asset TypesReturns the account's asset types and their columns.
Action
List ClientsReturns a page of clients with their billing name, primary contact, address and status.
Action
List Form TemplatesReturns the account's form templates.
Action
List JobsReturns jobs, optionally filtered by status or assigned agent.
Action
List Lookup DatabasesReturns the account's lookup databases.
Action
List NotificationsReturns notifications, open or completed.
Action
List Submitted FormsReturns submitted forms, optionally filtered by form template, status, text or modified date.
Action
Update ClientUpdates a client's billing name, primary contact or address.
Trigger
Completed Site AuditTriggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time.
Action
Create a New Site Audit CampaignSets up a Site Audit campaign on a Semrush project so the site's pages are crawled and checked.
Action
Create ProjectCreates a new Semrush project for a website and returns its project ID.
Action
Get Overview ReportReturns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found.
Action
Get Site Audit Campaign InfoReturns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates.
Action
List ProjectsReturns all Semrush projects in your account, with each project's ID, name and website.
Action
List Site Audit SnapshotsReturns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time.
Action
Re-Crawl a Site Audit CampaignStarts a new Site Audit crawl for an existing campaign and returns the new snapshot ID.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
More from Formitize
Formitize to HubSpotHubSpot is your all-in-one stop for all of your marketing software needs.
Formitize to SalesforceSalesforce is a leading enterprise customer relationship management (CRM) platform.
Formitize to SlackSlack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...
Formitize to Google SheetsGoogle Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.
Formitize to GmailGmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...
Formitize to Google CalendarGoogle Calendar is a time management tool providing scheduling features, event reminders, and integration...
More into SEMrush
HubSpot to SEMrushHubSpot is your all-in-one stop for all of your marketing software needs.
Salesforce to SEMrushSalesforce is a leading enterprise customer relationship management (CRM) platform.
Google Sheets to SEMrushGoogle Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.
Gmail to SEMrushGmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...
Google Calendar to SEMrushGoogle Calendar is a time management tool providing scheduling features, event reminders, and integration...
Google Drive to SEMrushGoogle Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...
Questions
Formitize and SEMrush, answered
What can start an automation from Formitize?
Any of Formitize's 2 triggers in the catalog, including New Client and On Create Job. Describe the moment in plain language and your agent picks the right one.
What can your agent do in SEMrush when something happens in Formitize?
Any of SEMrush's 7 actions, including Create a New Site Audit Campaign, Create Project, Get Overview Report and Get Site Audit Campaign Info. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from SEMrush to Formitize?
Yes. When something happens in SEMrush, your agent can act in Formitize too. This page covers both directions: SEMrush's triggers and Formitize's actions are listed here as well.
Do I have to build a connector for Formitize or SEMrush?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Formitize and SEMrush without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.