---
title: "Connect Formidable Forms and Freshworks CRM - APIANT.ai"
description: "When \"New Entry\" fires in Formidable Forms, your agent runs \"Add Note to Contact\" in Freshworks CRM."
canonical: "https://apiant.ai/connect/formidable-forms-to-freshworks-crm"
---

# Connect Formidable Forms and Freshworks CRM

When **New Entry** fires in [Formidable Forms](https://apiant.ai/connections/formidable-forms), your agent runs **Add Note to Contact** in [Freshworks CRM](https://apiant.ai/connections/freshworks-crm), or **New Account** in Freshworks CRM to **Create Entry** in Formidable Forms. Describe the whole flow and it is built, tested on every scenario and kept running.

Formidable Forms **1** trigger Formidable Forms **5** actions Freshworks CRM **6** triggers Freshworks CRM **17** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Formidable Forms and Freshworks CRM to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Formidable Forms and Freshworks CRM can do together

### From Formidable Forms to Freshworks CRM

- When **New Entry** in Formidable Forms then **Add Note to Contact** in Freshworks CRM
- When **New Entry** in Formidable Forms then **Create Contact** in Freshworks CRM

### From Freshworks CRM to Formidable Forms

- When **New Account** in Freshworks CRM then **Create Entry** in Formidable Forms
- When **New Contact** in Freshworks CRM then **Find Entries** in Formidable Forms

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Formidable Forms and Freshworks CRM

## Triggers and actions 7 triggers · 22 actions

- Trigger

**New Entry**

Triggers when a new entry is submitted to a Formidable form.

- Action

**Create Entry**

Creates a new entry in a Formidable form using the values you supply for that form's fields, and returns the created entry.

- Action

**Find Entries**

Returns the entries that contain a search value in any of their fields, optionally limited to one form.

- Action

**Get Entry**

Returns one form entry by its ID or key, including its saved field values. An error occurs if the entry is not found.

- Action

**Get Form**

Returns one form's details, such as its name, key, description and preview link.

- Action

**List Forms**

Returns the forms on your Formidable Forms site, with each form's ID, key, name and creation date.

- Trigger

**New Account**

Polling trigger: fires when a new sales account is created. Sorted by created_at descending.

- Trigger

**New Contact**

Polling trigger: fires when a new contact is created. Sorted by created_at descending.

- Trigger

**New Deal**

Polling trigger: fires when a new deal is created. Sorted by created_at descending.

- Trigger

**New or Updated Account**

Polling trigger: fires when a sales account is created or updated. Sorted by updated_at descending.

- Trigger

**New or Updated Contact**

Polling trigger: fires when a contact is created or updated. Sorted by updated_at descending.

- Trigger

**New or Updated Deal**

Polling trigger: fires when a deal is created or updated. Sorted by updated_at descending.

- Action

**Add Note to Contact**

Adds a note to a contact (targetable_type=Contact) in Freshworks CRM.

- Action

**Create Account**

Creates a new sales account in Freshworks CRM.

- Action

**Create Appointment**

Creates an appointment in Freshworks CRM. from_date/end_date are ISO8601.

- Action

**Create Contact**

Creates a new contact in Freshworks CRM.

- Action

**Create Deal**

Creates a new deal in Freshworks CRM.

- Action

**Create Task**

Creates a task in Freshworks CRM. due_date is epoch milliseconds; targetable_type e.g. Contact/Deal/SalesAccount.

- Action

**Find Account by Name**

Looks up a sales account by name using the lookup endpoint.

- Action

**Find Contact by Email**

Looks up a contact by email address using the lookup endpoint.

- Action

**Find deal by custom field**

Searches for a deal by the selected custom field. If a single match is found, emits the deal's details. If none or multiple match, an error occurs.

- Action

**Find deal by name**

Searches for a deal by name. If a single match is found, emits the deal's details. If none or multiple match, an error occurs.

- Action

**Find deal stage by name**

Searches for a deal stage by name. If a single match is found, emits the stage's details. If none or multiple match, an error occurs.

- Action

**Find pipeline by name**

Searches for a pipeline by name. If a single match is found, emits the pipeline's details. If none or multiple match, an error occurs.

- Action

**Get Account**

Retrieves a sales account by ID in Freshworks CRM.

- Action

**Get Contact**

Retrieves a contact by ID in Freshworks CRM.

- Action

**Get Deal**

Retrieves a deal by ID in Freshworks CRM.

- Action

**Update Contact**

Updates an existing contact by ID in Freshworks CRM.

- Action

**Update Deal**

Updates an existing deal by ID in Freshworks CRM.

## Each app on its own

- [ **Formidable Forms** Formidable Forms is a WordPress plugin that helps you create beautiful drag and drop forms with custom...](https://apiant.ai/connections/formidable-forms)
- [ **Freshworks CRM** Freshworks CRM (Freshsales Suite) — manage contacts, sales accounts, deals, notes, tasks, and appointments.](https://apiant.ai/connections/freshworks-crm)

Reviews

## What our customers say

## More from Formidable Forms

- [ **Formidable Forms to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/formidable-forms-to-hubspot)
- [ **Formidable Forms to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/formidable-forms-to-salesforce)
- [ **Formidable Forms to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/formidable-forms-to-slack)
- [ **Formidable Forms to Google Sheets** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/formidable-forms-to-google-sheets)
- [ **Formidable Forms to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/formidable-forms-to-gmail)
- [ **Formidable Forms to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/formidable-forms-to-google-calendar)

## More into Freshworks CRM

- [ **Gmail to Freshworks CRM** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-freshworks-crm)
- [ **ActiveCampaign to Freshworks CRM** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-freshworks-crm)
- [ **Trello to Freshworks CRM** Trello is a visual collaboration tool that organizes projects into boards, lists, and cards.](https://apiant.ai/connect/trello-to-freshworks-crm)
- [ **Asana to Freshworks CRM** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-freshworks-crm)
- [ **Freshdesk to Freshworks CRM** Freshdesk is a cloud-based customer support and helpdesk platform.](https://apiant.ai/connect/freshdesk-to-freshworks-crm)
- [ **Typeform to Freshworks CRM** Build and publish online forms, surveys, and quizzes with Typeform.](https://apiant.ai/connect/typeform-to-freshworks-crm)

Questions

## Formidable Forms and Freshworks CRM, answered

###

### What can start an automation from Formidable Forms?

Any of Formidable Forms's 1 trigger in the catalog, including New Entry. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Freshworks CRM when something happens in Formidable Forms?

Any of Freshworks CRM's 17 actions, including Create Account, Create Appointment, Create Contact and Create Deal. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Freshworks CRM to Formidable Forms?

Yes. When something happens in Freshworks CRM, your agent can act in Formidable Forms too. This page covers both directions: Freshworks CRM's triggers and Formidable Forms's actions are listed here as well.

###

### Do I have to build a connector for Formidable Forms or Freshworks CRM?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Formidable Forms and Freshworks CRM without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
