---
title: "Connect Follow Up Boss to Iterable - APIANT.ai"
description: "When \"Deal Stage Updated\" fires in Follow Up Boss, your agent runs \"Add email template\" in Iterable."
canonical: "https://apiant.ai/connect/follow-up-boss-to-iterable"
---

# Connect Follow Up Boss to Iterable

When **Deal Stage Updated** fires in [Follow Up Boss](https://apiant.ai/connections/follow-up-boss), your agent runs **Add email template** in [Iterable](https://apiant.ai/connections/iterable). Describe the whole flow and it is built, tested on every scenario and kept running.

Follow Up Boss **8** triggers Follow Up Boss **29** actions Iterable **20** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Follow Up Boss and Iterable to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Follow Up Boss can start in Iterable

- When **Deal Stage Updated** in Follow Up Boss then **Add email template** in Iterable
- When **New Appointment** in Follow Up Boss then **Send email** in Iterable

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Follow Up Boss and Iterable

## Triggers and actions 8 triggers · 49 actions

- Trigger

**Deal Stage Updated**

Triggers when a deal in Follow Up Boss is updated, including when it moves to a new pipeline stage.

- Trigger

**New Appointment**

Triggers when a new appointment is created in Follow Up Boss.

- Trigger

**New Contact**

Triggers when a new contact is added in Follow Up Boss.

- Trigger

**New Deal**

Triggers when a new deal is created in Follow Up Boss.

- Trigger

**New task**

Triggers when a new task is created in Follow Up Boss, optionally limited to a person, assignee, type or due range.

- Trigger

**Person Stage Updated**

Triggers when a contact (person) in Follow Up Boss moves to a different stage.

- Trigger

**Tag Added to Contact**

Triggers when one or more tags are added to a contact in Follow Up Boss.

- Trigger

**Updated Contact**

Triggers when a contact is added or updated in Follow Up Boss.

- Action

**Add appointment**

Creates an appointment in Follow Up Boss, optionally inviting users and contacts.

- Action

**Add Collaborators**

Sets the collaborating users on a Follow Up Boss contact.

- Action

**Add Tags to a Contact**

Adds one or more tags to a Follow Up Boss contact, keeping the tags the contact already has.

- Action

**Apply an Action Plan to a Contact**

Applies an existing action plan to a Follow Up Boss contact.

- Action

**Change Stage of a Contact**

Moves a contact (person) in Follow Up Boss to a different stage.

- Action

**Create Contact Without Triggering Action Plans**

Creates a contact (person) in Follow Up Boss directly, without running lead-flow automations, agent notifications or action plans.

- Action

**Create Deal**

Creates a deal in Follow Up Boss in the chosen pipeline stage, optionally linked to contacts and agents.

- Action

**Create Note**

Adds a note to a contact (person) in Follow Up Boss.

- Action

**Create Task**

Creates a task on a Follow Up Boss contact, optionally assigned to an agent with a due date and reminder.

- Action

**Delete contact**

Deletes a contact (person) from Follow Up Boss by its id.

- Action

**Find a Contact**

Searches Follow Up Boss contacts by email, phone, name, stage, tags and other criteria, and returns the matching people.

- Action

**Get Action Plan Assignment**

Returns one action plan assignment — which action plan is applied to which contact, and its status.

- Action

**Get Appointment**

Returns a single Follow Up Boss appointment by its ID.

- Action

**Get Call**

Returns a single call logged in Follow Up Boss, looked up by its ID.

- Action

**Get contact**

Returns a Follow Up Boss contact (person) by ID, including custom fields.

- Action

**Get deal**

Returns a single deal by its id, including its pipeline, stage, price, linked people and users, and any deal custom fields.

- Action

**Get Note**

Returns a single note by its id, including its subject, body and the contact it belongs to.

- Action

**List Action Plan Assignments**

Returns the action plans applied to a contact, or the contacts on an action plan.

- Action

**List tasks**

Returns a list of tasks in Follow Up Boss, optionally filtered by contact, assigned agent, name, type, completion status or due date.

- Action

**List users**

Returns the users (agents, brokers, lenders) in the Follow Up Boss account, optionally filtered by role, name or email.

- Action

**Log Call**

Logs a phone call on a Follow Up Boss contact, with its outcome, note and duration.

- Action

**Pause an Action Plan for a Contact**

Pauses an action plan that is running for a contact, so its remaining steps stop until it is resumed.

- Action

**Reassign Agent**

Reassigns a Follow Up Boss contact to a different agent, by user id or agent name.

- Action

**Send Inquiry or Website Event**

Sends a lead inquiry or website activity event (registration, property inquiry, viewed page, etc.) to Follow Up Boss, creating or updating the matching contact.

- Action

**Update appointment**

Updates an existing appointment in Follow Up Boss, such as its time, title, invitees, type or outcome.

- Action

**Update Contact**

Updates an existing contact (person) in Follow Up Boss, including names, emails, phones, tags, stage, assignment and custom fields.

- Action

**Update deal**

Updates an existing deal in Follow Up Boss, including its stage, people, agents, price, dates and custom field values.

- Action

**Update note**

Edits an existing note's subject, content, or associated contact in Follow Up Boss.

- Action

**Update task**

Updates an existing task in Follow Up Boss, such as its name, type, assignee, related contact or completion status.

- Action

**Add email template**

Creates an email template, or updates every email template that already has the same client template ID.

- Action

**Add list**

Creates a new static list in Iterable and returns its id.

- Action

**Add user to list**

Adds a user, identified by email or user ID, to a static Iterable list, optionally updating their profile data.

- Action

**Create a User**

Creates a user profile in Iterable (or updates it if one already exists), identified by email or user ID, with any profile data you supply.

- Action

**Delete catalog item**

Deletes an item from an Iterable catalog. Deletion is asynchronous, so the item may take a moment to disappear.

- Action

**Delete list**

Deletes a list from your Iterable project.

- Action

**Delete user**

Deletes an Iterable user by email address. Deletion is processed asynchronously.

- Action

**Get catalog item**

Returns one item from an Iterable catalog, including all of its field values.

- Action

**Get email template**

Returns an email template by its ID, including its HTML and plain-text content, subject, sender details and metadata.

- Action

**Get user**

Returns an Iterable user profile, including all its data fields, looked up by email address.

- Action

**List lists**

Returns all lists in the Iterable project, including their id, name and list type.

- Action

**Remove user from list**

Removes a user, identified by email or user ID, from an Iterable static list.

- Action

**Send email**

Sends an email from an Iterable triggered campaign to a single user, identified by email address or user ID.

- Action

**Send push notification**

Sends a push notification from an existing push campaign to one Iterable user, now or at a scheduled time.

- Action

**Send SMS**

Sends an SMS from an Iterable SMS campaign to one user, identified by email or user ID, optionally scheduled for later.

- Action

**Track a Purchase**

Records a purchase for an Iterable user, with its line items and order total, and clears the user's shopping cart. Creates the user if they do not exist yet.

- Action

**Track Event**

Records a custom event against an Iterable user profile, identified by email or user ID, with optional event data.

- Action

**Trigger campaign**

Sends an existing triggered campaign to the members of one or more lists.

- Action

**Update a User's Shopping Cart Items**

Replaces the shopping cart items stored on an Iterable user profile, creating the user if they do not exist yet.

- Action

**Update user subscriptions**

Updates a user's list, channel and message type subscriptions in Iterable. Any subscription list you provide replaces the user's existing one.

## Each app on its own

- [ **Follow Up Boss** Simple lead management software for real estate agents and brokers.](https://apiant.ai/connections/follow-up-boss)
- [ **Iterable** Iterable is the growth marketing platform that empowers you to deliver completely seamless, personalized...](https://apiant.ai/connections/iterable)

Reviews

## What our customers say

## More from Follow Up Boss

- [ **Follow Up Boss to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/follow-up-boss-to-hubspot)
- [ **Follow Up Boss to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/follow-up-boss-to-salesforce)
- [ **Follow Up Boss to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/follow-up-boss-to-slack)
- [ **Follow Up Boss to Google Sheets** Google Sheets](https://apiant.ai/connect/follow-up-boss-to-google-sheets)
- [ **Follow Up Boss to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/follow-up-boss-to-gmail)
- [ **Follow Up Boss to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/follow-up-boss-to-google-calendar)

## More into Iterable

- [ **HubSpot to Iterable** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-iterable)
- [ **Salesforce to Iterable** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-iterable)
- [ **Slack to Iterable** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-iterable)
- [ **Google Sheets to Iterable** Google Sheets](https://apiant.ai/connect/google-sheets-to-iterable)
- [ **Gmail to Iterable** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-iterable)
- [ **Google Calendar to Iterable** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-iterable)

Questions

## Follow Up Boss and Iterable, answered

###

### What can start an automation from Follow Up Boss?

Any of Follow Up Boss's 8 triggers in the catalog, including Deal Stage Updated, New Appointment, New Contact and New Deal. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in Iterable when something happens in Follow Up Boss?

Any of Iterable's 20 actions, including Create a User, Send email, Send push notification and Send SMS. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from Iterable to Follow Up Boss?

Iterable has no triggers in the catalog today, so automations start in Follow Up Boss. If you need the other direction, ask: your agent reads Iterable's API documentation and adds it.

###

### Do I have to build a connector for Follow Up Boss or Iterable?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Follow Up Boss and Iterable without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
