--- title: "Connect Conversion Tools and SEMrush - APIANT.ai" description: "When \"Conversion Failed\" fires in Conversion Tools, your agent runs \"Create Project\" in SEMrush." canonical: "https://apiant.ai/connect/conversion-tools-to-semrush" --- # Connect Conversion Tools and SEMrush When **Conversion Failed** fires in [Conversion Tools](https://apiant.ai/connections/conversion-tools), your agent runs **Create Project** in [SEMrush](https://apiant.ai/connections/semrush), or **Completed Site Audit** in SEMrush to **Convert File** in Conversion Tools. Describe the whole flow and it is built, tested on every scenario and kept running. Conversion Tools **4** triggers Conversion Tools **2** actions SEMrush **1** trigger SEMrush **6** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Conversion Tools and SEMrush to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Conversion Tools and SEMrush can do together ### From Conversion Tools to SEMrush - When **Conversion Failed** in Conversion Tools then **Create Project** in SEMrush - When **Conversion Result Available** in Conversion Tools then **List Projects** in SEMrush ### From SEMrush to Conversion Tools - When **Completed Site Audit** in SEMrush then **Convert File** in Conversion Tools - When **Completed Site Audit** in SEMrush then **Convert File and Get the Result** in Conversion Tools Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Conversion Tools and SEMrush ## Triggers and actions 5 triggers · 8 actions - Trigger **Conversion Failed** Triggered when a file conversion fails, giving the reason it failed. - Trigger **Conversion Result Available** Triggered when a finished conversion has its result file ready to download. - Trigger **Conversion Started** Triggered when a new file conversion is submitted, while it is still queued or running. - Trigger **Conversion Successfully Finished** Triggered when a file conversion finishes successfully. - Action **Convert File** Uploads a file to Conversion Tools and starts converting it, returning the conversion ID. Use one of the result triggers or Convert File and Get the Result to pick up the converted file. - Action **Convert File and Get the Result** Uploads a file to Conversion Tools, converts it, waits for the conversion to finish and returns a link to download the result. - Trigger **Completed Site Audit** Triggers when a Site Audit finishes for a project, giving the new snapshot ID and finish time. - Action **Create Project** Creates a new Semrush project for a website and returns its project ID. - Action **Get Overview Report** Returns the overview report of one Site Audit snapshot: site health score and the errors, warnings and notices found. - Action **Get Site Audit Campaign Info** Returns the Site Audit campaign summary for a project: status, error/warning/notice counts, pages crawled and audit dates. - Action **List Projects** Returns all Semrush projects in your account, with each project's ID, name and website. - Action **List Site Audit Snapshots** Returns the finished Site Audit snapshots for a project, each with its snapshot ID and finish time. - Action **Re-Crawl a Site Audit Campaign** Starts a new Site Audit crawl for an existing campaign and returns the new snapshot ID. ## Each app on its own - [ **Conversion Tools** Converting your documents between different formats (XML, Excel, CSV, PDF, etc). Fast and Simple.](https://apiant.ai/connections/conversion-tools) - [ **SEMrush** Semrush is an All-in-one Marketing Toolkit for digital marketing professionals.](https://apiant.ai/connections/semrush) Reviews ## What our customers say ## More from Conversion Tools - [ **Conversion Tools to Outlook** Outlook is Microsoft's email and calendaring platform integrating contacts and scheduling, enabling users to...](https://apiant.ai/connect/conversion-tools-to-outlook) - [ **Conversion Tools to Donately** Donately makes online donations dead simple and provides a space for non-profits to manage their donors and...](https://apiant.ai/connect/conversion-tools-to-donately) - [ **Conversion Tools to MagicSlides** MagicSlides is an AI-powered tool that creates professional presentations from text, PDFs, and more in...](https://apiant.ai/connect/conversion-tools-to-magicslides) - [ **Conversion Tools to MMO Games** MMOBomb publishes a database of free-to-play MMO and online games together with related news and giveaways.](https://apiant.ai/connect/conversion-tools-to-mmo-games) - [ **Conversion Tools to Powrbot** Powrbot automates searching the web for company data.](https://apiant.ai/connect/conversion-tools-to-powrbot) - [ **Conversion Tools to Wander Atlas** Wander Atlas publishes hourly crowd forecasts for more than 620 tourist attractions across 20 countries.](https://apiant.ai/connect/conversion-tools-to-wander-atlas) ## More into SEMrush - [ **HubSpot to SEMrush** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-semrush) - [ **Salesforce to SEMrush** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/salesforce-to-semrush) - [ **Google Sheets to SEMrush** Google Sheets is Google's online spreadsheet app for creating, editing and sharing spreadsheets.](https://apiant.ai/connect/google-sheets-to-semrush) - [ **Gmail to SEMrush** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/gmail-to-semrush) - [ **Google Calendar to SEMrush** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/google-calendar-to-semrush) - [ **Google Drive to SEMrush** Google Drive is a cloud storage solution for uploading, sharing, and collaborating on files across devices...](https://apiant.ai/connect/google-drive-to-semrush) Questions ## Conversion Tools and SEMrush, answered ### ### What can start an automation from Conversion Tools? Any of Conversion Tools's 4 triggers in the catalog, including Conversion Failed, Conversion Result Available, Conversion Started and Conversion Successfully Finished. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in SEMrush when something happens in Conversion Tools? Any of SEMrush's 6 actions, including Create Project, Get Overview Report, Get Site Audit Campaign Info and List Projects. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from SEMrush to Conversion Tools? Yes. When something happens in SEMrush, your agent can act in Conversion Tools too. This page covers both directions: SEMrush's triggers and Conversion Tools's actions are listed here as well. ### ### Do I have to build a connector for Conversion Tools or SEMrush? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Conversion Tools and SEMrush without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.