--- title: "Connect Commerce Tools and CRM in Cloud - APIANT.ai" description: "When \"New customer\" fires in Commerce Tools, your agent runs \"Create or Update Contact\" in CRM in Cloud." canonical: "https://apiant.ai/connect/commerce-tools-to-crm-in-cloud" --- # Connect Commerce Tools and CRM in Cloud When **New customer** fires in [Commerce Tools](https://apiant.ai/connections/commerce-tools), your agent runs **Create or Update Contact** in [CRM in Cloud](https://apiant.ai/connections/crm-in-cloud), or **New or Updated Company** in CRM in Cloud to **Add customer** in Commerce Tools. Describe the whole flow and it is built, tested on every scenario and kept running. Commerce Tools **2** triggers Commerce Tools **21** actions CRM in Cloud **4** triggers CRM in Cloud **7** actions What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it. ## What do you want Commerce Tools and CRM in Cloud to do together? Give your AI client this address. `https://mcp.apiant.ai` One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser. ### Set it up in your client ### Claude Code Run this in the directory you want to work in. `claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai` Start Claude Code there, approve the server, and sign in in the browser page it opens. [Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code) ### Claude, web and desktop Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Cursor Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Zed Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Codex and the ChatGPT desktop app Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) ### Any other MCP client Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection. [Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp) Example flows ## What Commerce Tools and CRM in Cloud can do together ### From Commerce Tools to CRM in Cloud - When **New customer** in Commerce Tools then **Create or Update Contact** in CRM in Cloud - When **New order** in Commerce Tools then **Create or Update Lead** in CRM in Cloud ### From CRM in Cloud to Commerce Tools - When **New or Updated Company** in CRM in Cloud then **Add customer** in Commerce Tools - When **New or Updated Contact** in CRM in Cloud then **Add order from cart** in Commerce Tools Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships. Everything your agent can do with Commerce Tools and CRM in Cloud ## Triggers and actions 6 triggers · 28 actions - Trigger **New customer** Triggers when a new customer is created in your commercetools project. - Trigger **New order** Triggers when a new order is created in the commercetools project. - Action **Add cart** Creates a new shopping cart in your commercetools project, optionally with line items, customer, addresses and discount codes. - Action **Add category** Creates a category in your commercetools project for organizing products. - Action **Add customer** Creates a customer in your commercetools project and returns the new customer record. - Action **Add order from cart** Creates an order from an existing cart, optionally setting its order number and initial order, payment and shipment states. - Action **Add product** Creates a product in your commercetools project with its product type, name, slug and optional variants, prices, categories and attributes. - Action **Delete customer** Deletes a customer, optionally erasing all of their related personal data. Returns the deleted customer. - Action **Delete product** Deletes a product from the catalog and returns the product as it was when deleted. - Action **Find categories** Finds categories in your commercetools project that match a filter, such as a key, slug or name. - Action **Find customers** Finds customers matching a filter condition, such as an email address or last name. - Action **Find inventory entries** Returns the inventory entries (stock quantities per SKU and supply channel) that match a filter. - Action **Find orders** Finds orders in the commercetools project that match a filter condition. - Action **Find products** Finds products in your commercetools project that match a filter condition, such as a product key or name. - Action **Get cart** Returns a cart by its id, including its line items, totals, addresses and state. - Action **Get customer** Returns a single customer by its id, including addresses and custom fields. - Action **Get order** Returns an order by its id, including line items, totals, state and custom fields. - Action **Get product** Returns a product by its id, including its current and staged data, variants and prices. - Action **Update cart** Updates a cart by applying one or more update actions, such as adding line items or setting the shipping address, and returns the updated cart. - Action **Update customer** Applies one or more update actions to an existing customer, such as changing their email, name or addresses, and returns the updated customer. - Action **Update inventory entry** Updates an inventory entry, for example adding, removing or setting its stock quantity, and returns the updated entry. - Action **Update order** Updates an order by applying one or more update actions, such as changing its order, shipment or payment state. - Action **Update product** Updates a product by applying one or more update actions, and returns the updated product. - Trigger **New or Updated Company** Triggers when a given action is performed on Company. - Trigger **New or Updated Contact** Triggers when a given action is performed on Contact. - Trigger **New or Updated Lead** Triggers when a given action is performed on Lead. - Trigger **New or Updated Opportunity** Triggers when a given action is performed on Opportunity. - Action **Create or Update Activity** Creates a new activity in CRM in Cloud, or updates an existing one when an Activity ID is supplied. Returns the id of the activity. - Action **Create or Update Company** Creates a new Company, or update an exising one specifying its ID field value. - Action **Create or Update Contact** Creates a new Contact, or update an exising one specifying its ID field value. - Action **Create or Update Lead** Creates a new Lead, or update an exising one specifying its ID field value. - Action **Create or Update Opportunity** Creates a new Opportunity, or update an exising one specifying its ID field value. - Action **Find Anagraphic Emails in List** Finds the email addresses of the companies, contacts or leads that belong to a CRM in Cloud list, optionally narrowed to one email address, one record, or one email type. - Action **Find Company** Returns up to 100 companies that match the specified search filter. ## Each app on its own - [ **Commerce Tools** Headless commerce platform providing APIs for product catalog, cart, order, and inventory management across...](https://apiant.ai/connections/commerce-tools) - [ **CRM in Cloud** CRM in Cloud offers contact management, marketing automation, quote generation, analytics, telephony...](https://apiant.ai/connections/crm-in-cloud) Reviews ## What our customers say ## More from Commerce Tools - [ **Commerce Tools to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/commerce-tools-to-hubspot) - [ **Commerce Tools to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/commerce-tools-to-salesforce) - [ **Commerce Tools to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/commerce-tools-to-slack) - [ **Commerce Tools to Google Sheets** Google Sheets](https://apiant.ai/connect/commerce-tools-to-google-sheets) - [ **Commerce Tools to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/commerce-tools-to-gmail) - [ **Commerce Tools to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/commerce-tools-to-google-calendar) ## More into CRM in Cloud - [ **ActiveCampaign to CRM in Cloud** ActiveCampaign is a marketing automation, email marketing, and CRM platform.](https://apiant.ai/connect/activecampaign-to-crm-in-cloud) - [ **Airtable to CRM in Cloud** Organize anything with Airtable, a modern database created for everyone.](https://apiant.ai/connect/airtable-to-crm-in-cloud) - [ **Asana to CRM in Cloud** Asana is a collaborative information manager for workspace.](https://apiant.ai/connect/asana-to-crm-in-cloud) - [ **ClickUp to CRM in Cloud** ClickUp is an all-in-one app to plan, track, and manage your work in a beautifully intuitive environment.](https://apiant.ai/connect/clickup-to-crm-in-cloud) - [ **Brevo to CRM in Cloud** Brevo is the leading CRM suite designed to cultivate long-term customer relationships and help businesses...](https://apiant.ai/connect/brevo-to-crm-in-cloud) - [ **Calendly to CRM in Cloud** Calendly is a scheduling automation platform for eliminating the back-and-forth emails to find the perfect...](https://apiant.ai/connect/calendly-to-crm-in-cloud) Questions ## Commerce Tools and CRM in Cloud, answered ### ### What can start an automation from Commerce Tools? Any of Commerce Tools's 2 triggers in the catalog, including New customer and New order. Describe the moment in plain language and your agent picks the right one. ### ### What can your agent do in CRM in Cloud when something happens in Commerce Tools? Any of CRM in Cloud's 7 actions, including Create or Update Activity, Create or Update Company, Create or Update Contact and Create or Update Lead. Your agent maps the data both ways and tests every scenario before it ships. ### ### Can it also run from CRM in Cloud to Commerce Tools? Yes. When something happens in CRM in Cloud, your agent can act in Commerce Tools too. This page covers both directions: CRM in Cloud's triggers and Commerce Tools's actions are listed here as well. ### ### Do I have to build a connector for Commerce Tools or CRM in Cloud? No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running. ### ### Can my AI client use Commerce Tools and CRM in Cloud without building an automation? Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both. ### ### What happens when something fails? Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships. ### ### Is there a free plan? Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.