Integration
Connect Close and CMS Max
When New Contact in Contact Smart View fires in Close, your agent runs Create Blog Post in CMS Max, or New Form Submission in CMS Max to Add Address to Lead in Close. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want Close and CMS Max to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Grok
Open grok.com/connectors, choose New Connector, then Custom, and paste the address. Grok signs you in in your browser.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What Close and CMS Max can do together
From Close to CMS Max
When New Contact in Contact Smart View in Close
then Create Blog Post in CMS Max
When New Lead in Smart View in Close
then Create Event Category in CMS Max
From CMS Max to Close
When New Form Submission in CMS Max
then Add Address to Lead in Close
When New Order in CMS Max
then Create Bulk Email in Close
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with Close and CMS Max
Triggers and actions 7 triggers · 133 actions
Trigger
New Contact in Contact Smart ViewTriggers when a new contact appears in the selected contact Smart View.
Trigger
New Lead in Smart ViewTriggers when a new lead appears in the selected Close lead Smart View, newest leads first.
Trigger
New NoteTriggers when a new note is added to a lead in Close.
Action
Add Address to LeadAdds a new address to an existing Close lead, keeping the lead's current addresses, and returns the updated lead.
Action
Add UserAdds a user to your Close organization by email, provisioning a new Close user if one does not exist, and returns the new membership.
Action
Create Bulk ActionStarts a bulk edit in Close that sets a lead status, or sets or clears a custom field, on every record matching a search. Returns the bulk edit job and its status.
Action
Create Bulk EmailStarts a bulk email in Close that sends an email template to every lead matching a search query. Returns the bulk email job with its id and status.
Action
Create Bulk Workflow Subscription ActionStarts a bulk workflow (sequence) action in Close for every lead matching a search: subscribe them to a workflow, or pause or resume their existing workflow subscriptions. Returns the bulk action record and its processing status.
Action
Create CallLogs a call made outside Close's built-in calling as a Call activity on a lead, with optional direction, duration, note, recording and outcome.
Action
Create Call TaskCreates an outgoing call task in Close that reminds a user to call a specific contact on a lead.
Action
Create ContactCreates a contact in Close, on an existing lead or on a new lead named after the contact, including any contact custom fields.
Action
Create Custom ActivityCreates a custom activity of a chosen type on a Close lead, optionally tied to a contact, and returns the new activity.
Action
Create Custom ObjectCreates a new custom object record of a chosen type on a Close lead, including any custom field values.
Action
Create EmailCreates an email activity on a Close lead: logs a received or sent email, saves a draft, schedules an email, or sends one immediately.
Action
Create ExportStarts an export of Close leads (optionally narrowed by an Advanced Filtering query) to a CSV or JSON file, and returns the export job. Close emails a download link when the export is done.
Action
Create LeadCreates a new lead in Close, optionally with nested contacts, addresses, a status and custom field values.
Action
Create Lead Smart ViewCreates a Lead Smart View in Close: a saved lead search defined by an Advanced Filtering query, and returns the new Smart View.
Action
Create NoteCreates a note on a lead in Close, optionally tied to a contact, pinned, or with file attachments.
Action
Create OpportunityCreates an opportunity in Close, optionally on an existing lead, with its value, status, pipeline, owner, note and custom fields.
Action
Create SMSCreates an SMS activity on a Close lead: log a received or sent text, save a draft, schedule one, or send it immediately from one of your Close phone numbers.
Action
Create TaskCreates a to-do task on a Close lead, optionally tied to one of the lead's contacts, assigned to a user and given a due date.
Action
Create WhatsApp MessageLogs a WhatsApp message activity on a Close lead and contact, with its text, direction, phone numbers and optional attachments.
Action
Delete EmailDeletes an email activity from Close.
Action
Delete Email Address From ContactRemoves one email address from a Close contact, keeping the contact's other email addresses.
Action
Delete Logged CallDeletes a logged Call activity from Close.
Action
Export Activity Report to CSVRuns a Close activity report (overview by time period or comparison by user) and returns it as CSV text.
Action
Find CallReturns the call activities logged in Close that match the lead, contact, user, call IDs or date range you specify.
Action
Find Connected AccountReturns the email and calendar accounts a Close user has connected, such as Gmail, Outlook or Zoom accounts.
Action
Find ContactsReturns up to 200 Close contacts whose name, email, phone or other text fields match the search text, including each contact's custom field values.
Action
Find Custom ActivityReturns the custom activities in Close that match the lead, contact, user, activity type or date criteria you specify.
Action
Find Custom ObjectsReturns the custom object records attached to a lead, optionally limited to one custom object type.
Action
Find GroupReturns the Close groups whose name matches the name you supply, along with the first match.
Action
Find LeadReturns up to 200 leads whose name, contacts, emails, phones or other text fields match the search text.
Action
Find MeetingsReturns the Meeting activities in Close that match the lead, contact, user, meeting ID and date filters you supply.
Action
Find NoteReturns the Note activities in Close that match the lead, contact, user, note IDs or date ranges you specify.
Action
Find Number of Leads in Smart ViewReturns the number of leads that currently match a lead Smart View in Close.
Action
Find OpportunitiesReturns the opportunities that match a search query and any of the chosen filters, such as lead, owner, status, value period or date ranges.
Action
Find TaskReturns the Close tasks that match the filters you supply, such as the lead, assignee, completion state, type or due date.
Action
Find UserFinds users in your Close organization by email address and/or name, returning the matching users.
Action
Find WhatsApp MessagesReturns the WhatsApp message activities in Close that match the lead, contact, user, WhatsApp message id or date range you specify.
Action
Find Workflow SubscriptionReturns the workflow (sequence) subscriptions for a workflow, contact or lead.
Action
Merge Two LeadsMerges one Close lead into another. The source lead's contacts, activities and opportunities move to the destination lead, and the source lead is removed.
Action
Resubscribe EmailResubscribes an email address in Close by removing it from the organization's unsubscribed email list, so Close can send email to it again.
Action
Run Activity Overview ReportRuns a Close activity overview report and returns the chosen activity metrics for each time period in the range, plus totals for the whole range.
Action
Run Opportunity Funnel ReportRuns Close's opportunity funnel totals report for a pipeline, returning win rates, won and completed values, time to win and sales velocity, overall and per user.
Action
Run Opportunity ReportReturns Close's opportunity status change report: how many opportunities were in, entered and left each status over a period, plus the transitions between statuses.
Action
Run Sent Email ReportReturns sent email statistics for an organization — totals, opens and replies overall and per email template — optionally limited to a date range or user.
Action
Run Status Change ReportRuns Close's lead status change report, returning how many leads were in each lead status over a period and how leads moved between statuses.
Action
Select Random UserPicks one user at random from the members of your Close organization and returns that user's details — useful for round-robin style lead or task assignment.
Action
Toggle Forwarding on Phone NumberTurns call forwarding on or off for a Close phone number, optionally setting the number calls forward to and other phone number settings. Returns the updated phone number.
Action
Unsubscribe EmailUnsubscribes an email address so Close no longer sends it email, for example when the person opted out of a mailing list elsewhere.
Action
Update CallUpdates an existing call activity in Close, such as its note, outcome, status or duration. Only the fields you fill in are changed.
Action
Update ContactUpdates an existing Close contact's name, title, lead, emails, phones, URLs, timezone or custom fields. Fields left blank keep their current values.
Action
Update Custom ActivityUpdates an existing custom activity in Close: its contact, date, draft/published status, pinned state and custom field values.
Action
Update LeadUpdates an existing Close lead's name, description, website, status, addresses or custom fields. Fields left blank keep their current values.
Action
Update Lead Smart ViewRenames a lead Smart View in Close or replaces the filter that decides which leads it lists.
Action
Update NoteUpdates an existing note on a Close lead: its text, title, pinned state, contact, activity date or attachments. Fields left blank are not changed.
Action
Update OpportunityUpdates an existing opportunity in Close, changing only the fields you fill in, including your custom opportunity fields.
Action
Update TaskUpdates an existing Close task — its text, assignee, date, due date, priority, or completion status. Leave a field blank to keep its current value.
Action
Update Workflow SubscriptionPauses or resumes a contact's workflow (sequence) subscription in Close by changing its status.
Trigger
New Form SubmissionTriggers when a new form submission is created in CMS Max.
Trigger
New OrderTriggers when a new order is created in CMS Max.
Trigger
New ProductTriggers when a new product is created in CMS Max.
Trigger
New UserTriggers when a new user is created in CMS Max.
Action
Add Variant OptionAdd a new option to a variant.
Action
Archive Blog PostArchive (soft delete) a blog.
Action
Archive EventArchive (soft delete) an event and its occurrences.
Action
Archive PageArchive (soft delete) a page.
Action
Archive ProductArchive (soft delete) a product.
Action
Count OrdersGet the count of all orders for the tenant.
Action
Count ProductsGet total count of products with optional filtering.
Action
Create Blog PostCreate a new blog.
Action
Create CategoryCreate a new category.
Action
Create CouponCreate a new coupon.
Action
Create Event CategoryCreate an event category.
Action
Create Event LocationCreate an event venue.
Action
Create Gift CardCreate a gift card.
Action
Create PageCreate a new page.
Action
Create ProductCreate a new product.
Action
Create UserCreate a new user.
Action
Create VariantCreate a new variant.
Action
Delete BrandDelete a brand (soft delete).
Action
Delete CategoryDelete a category (soft delete).
Action
Delete FileDelete a file.
Action
Delete ImageDelete an image.
Action
Delete Product VariationDelete a product variation.
Action
Delete RedirectDelete a redirect.
Action
Delete UserDelete a user.
Action
Delete VariantDelete a variant.
Action
Delete Variant OptionDelete a variant option.
Action
Get Blog PostGet a single blog by ID.
Action
Get BrandGet a single brand by ID.
Action
Get CategoryGet a single category by ID.
Action
Get FormGet a single form by ID.
Action
Get Form SubmissionGet a single form submission by ID.
Action
Get PageGet a single page by ID.
Action
Get ProductGet a single product by ID.
Action
Get Product VariationGet a single product variation.
Action
Get RedirectGet a single redirect.
Action
Get UserGet a single user.
Action
Get VariantGet a single variant by ID.
Action
List Blog PostsGet paginated list of blogs with optional filtering.
Action
List BrandsGet paginated list of brands with optional filtering.
Action
List CategoriesGet paginated list of categories with optional filtering.
Action
List Event CategoriesGet paginated list of event categories.
Action
List Event LocationsGet paginated list of event venues.
Action
List EventsGet paginated list of events with optional filtering.
Action
List FormsGet paginated list of forms.
Action
List Form SubmissionsGet paginated list of form submissions.
Action
List Fulfillment MethodsGet list of available fulfillment methods.
Action
List GTIN TypesGet list of available GTIN types.
Action
List OrdersGet paginated list of orders with optional filtering.
Action
List PagesGet paginated list of pages with optional filtering.
Action
List Product Option ConfigurationsList a product's option configurations and their prices.
Action
List ProductsGet paginated list of products with optional filtering.
Action
List Product VariationsList all variations for a specific product.
Action
List RedirectsList redirects, newest first.
Action
List UsersList all users.
Action
List VariantsList all variants with their options.
Action
Unarchive Blog PostUnarchive (restore) a soft deleted blog.
Action
Unarchive BrandUnarchive (restore) a soft deleted brand.
Action
Unarchive CategoryUnarchive (restore) a soft deleted category.
Action
Unarchive EventUnarchive (restore) a soft deleted event.
Action
Unarchive PageUnarchive (restore) a soft deleted page.
Action
Unarchive ProductUnarchive (restore) a soft deleted product.
Action
Update Blog PostUpdate an existing blog.
Action
Update BrandUpdate an existing brand.
Action
Update CategoryUpdate an existing category.
Action
Update CouponUpdate a coupon, including its applicability criteria.
Action
Update Order StatusUpdate an order's status.
Action
Update PageUpdate an existing page.
Action
Update Product Option Configuration PricesChange the prices of a product's option configurations.
Action
Update Product VariationUpdate a product variation.
Action
Update RedirectChange where a redirect points.
Action
Update UserUpdate a user.
Action
Update VariantUpdate an existing variant.
Action
Update Variant OptionUpdate a variant option.
Action
Upload FileUpload a file.
Action
Upload ImageStore a new image.
Action
Upload Image From URLStore a new image from a URL.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
Close and CMS Max, answered
What can start an automation from Close?
Any of Close's 3 triggers in the catalog, including New Contact in Contact Smart View, New Lead in Smart View and New Note. Describe the moment in plain language and your agent picks the right one.
What can your agent do in CMS Max when something happens in Close?
Any of CMS Max's 76 actions, including Create Blog Post, Create Category, Create Coupon and Create Event Category. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from CMS Max to Close?
Yes. When something happens in CMS Max, your agent can act in Close too. This page covers both directions: CMS Max's triggers and Close's actions are listed here as well.
Do I have to build a connector for Close or CMS Max?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use Close and CMS Max without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.