---
title: "Connect Clientify and SQL Server - APIANT.ai"
description: "When \"New Contact\" fires in Clientify, your agent runs \"Add Row\" in SQL Server, or \"New or Updated Row\" in SQL Server to \"Add task\" in Clientify."
canonical: "https://apiant.ai/connect/clientify-to-sql-server"
---

# Connect Clientify and SQL Server

When **New Contact** fires in [Clientify](https://apiant.ai/connections/clientify), your agent runs **Add Row** in [SQL Server](https://apiant.ai/connections/sql-server), or **New or Updated Row** in SQL Server to **Add task** in Clientify. Describe the whole flow and it is built, tested on every scenario and kept running.

Clientify **3** triggers Clientify **15** actions SQL Server **4** triggers SQL Server **7** actions

What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.

## What do you want Clientify and SQL Server to do together?

Give your AI client this address.

`https://mcp.apiant.ai`

One connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.

### Set it up in your client

### Claude Code

Run this in the directory you want to work in.

`claude mcp add --transport http -s project apiant-ai https://mcp.apiant.ai`

Start Claude Code there, approve the server, and sign in in the browser page it opens.

[Claude Code guide (opens in a new tab)](https://apiant.ai/docs/mcp/claude-code)

### Claude, web and desktop

Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Cursor

Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Zed

Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Codex and the ChatGPT desktop app

Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

### Any other MCP client

Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.

[Setup guide (opens in a new tab)](https://apiant.ai/docs/mcp)

Example flows

## What Clientify and SQL Server can do together

### From Clientify to SQL Server

- When **New Contact** in Clientify then **Add Row** in SQL Server
- When **New Deal** in Clientify then **Update Row** in SQL Server

### From SQL Server to Clientify

- When **New or Updated Row** in SQL Server then **Add task** in Clientify
- When **New Row** in SQL Server then **Create Contact** in Clientify

Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.

Everything your agent can do with Clientify and SQL Server

## Triggers and actions 7 triggers · 22 actions

- Trigger

**New Contact**

Triggers when a new contact is created in Clientify.

- Trigger

**New Deal**

Triggers when a new deal is created in Clientify.

- Trigger

**New Task**

Triggers when a new task is created in Clientify.

- Action

**Add company**

Creates a company in Clientify with its contact details, address, tags and custom field values.

- Action

**Add task**

Creates a task in Clientify, optionally assigned to a user and linked to contacts, companies and deals.

- Action

**Create Abandoned Cart**

Creates an abandoned shopping cart for a Clientify contact, with the cart's items, shop and currency.

- Action

**Create Contact**

Creates a contact in Clientify. If a contact with the same email or phone already exists it is updated instead, unless forced insert is turned on.

- Action

**Create Deal**

Creates a deal in Clientify, optionally linked to a contact and company and placed in a pipeline stage.

- Action

**Create Order**

Creates an order in Clientify for a contact, with its line items.

- Action

**Delete contact**

Deletes a contact from Clientify.

- Action

**Find Contact**

Finds contacts by name, surname or email, optionally narrowed by phone, source, type or dates, and returns the matches.

- Action

**Get company**

Returns the full details of a Clientify company by its id, including contact info, tags, custom fields and employees.

- Action

**Get contact**

Returns a Clientify contact's full details, including emails, phones, addresses, tags and custom fields.

- Action

**Get deal**

Returns a Clientify deal by its id, including amount, stage, pipeline, involved contacts and companies, tasks and custom fields.

- Action

**List contacts**

Returns the contacts in your Clientify account, optionally filtered by name/email, phone, source, type, or created/modified dates.

- Action

**Update company**

Updates an existing company in Clientify and returns the updated record.

- Action

**Update contact**

Updates an existing Clientify contact's name, title, company, status and notes. Fields left blank keep their current values.

- Action

**Update deal**

Updates an existing Clientify deal, changing only the fields you fill in.

- Trigger

**New or Updated Row**

Triggers when a new row is added or modified.

- Trigger

**New or Updated Row (Custom Query)**

Fires for each new or changed row returned by a SELECT statement you write against the connected SQL Server database.

- Trigger

**New Row**

Triggers when you add a new row.

- Trigger

**New Table**

Fires when a new table appears in the connected SQL Server database.

- Action

**Add Row**

Add one row to a table on the connected SQL Server database.

- Action

**Delete Row**

Delete the rows in a table whose chosen column equals a value.

- Action

**Find Row**

Find the first row in a table whose chosen column matches a value.

- Action

**Find Rows via Custom Query**

Runs a SELECT statement you write against the connected SQL Server database and returns every row it matches.

- Action

**Find Row via Custom Query**

Runs a SELECT statement you write against the connected SQL Server database and returns the first row it matches.

- Action

**Run Custom Statement**

Runs a statement you write against the connected SQL Server database that changes data rather than returning rows, and reports how many rows it changed.

- Action

**Update Row**

Change column values on every row of a table whose chosen column matches a value.

## Each app on its own

- [ **Clientify** Clientify is an all-in-one platform with AI to find, connect, and win more clients through communication...](https://apiant.ai/connections/clientify)
- [ **SQL Server** Connect directly to a Microsoft SQL Server database and run SQL statements from your automations.](https://apiant.ai/connections/sql-server)

Reviews

## What our customers say

## More from Clientify

- [ **Clientify to HubSpot** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/clientify-to-hubspot)
- [ **Clientify to Salesforce** Salesforce is a leading enterprise customer relationship management (CRM) platform.](https://apiant.ai/connect/clientify-to-salesforce)
- [ **Clientify to Slack** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/clientify-to-slack)
- [ **Clientify to Google Sheets** Google Sheets](https://apiant.ai/connect/clientify-to-google-sheets)
- [ **Clientify to Gmail** Gmail is Google’s email service, featuring spam protection, search functions, and seamless integration with...](https://apiant.ai/connect/clientify-to-gmail)
- [ **Clientify to Google Calendar** Google Calendar is a time management tool providing scheduling features, event reminders, and integration...](https://apiant.ai/connect/clientify-to-google-calendar)

## More into SQL Server

- [ **HubSpot to SQL Server** HubSpot is your all-in-one stop for all of your marketing software needs.](https://apiant.ai/connect/hubspot-to-sql-server)
- [ **Slack to SQL Server** Slack is a messaging platform for teams. Post messages, manage channels, users, reminders, and react to...](https://apiant.ai/connect/slack-to-sql-server)
- [ **Mailchimp to SQL Server** Mailchimp marketing automation and email platform.](https://apiant.ai/connect/mailchimp-to-sql-server)
- [ **Shopify to SQL Server** Shopify is a commerce platform for online stores and retail point-of-sale.](https://apiant.ai/connect/shopify-to-sql-server)
- [ **QuickBooks Online to SQL Server** QuickBooks Online accounting — manage customers, invoices, bills, payments, vendors, expenses, and more via...](https://apiant.ai/connect/quickbooks-online-to-sql-server)
- [ **Pipedrive to SQL Server** Pipedrive is a sales CRM and pipeline management tool.](https://apiant.ai/connect/pipedrive-to-sql-server)

Questions

## Clientify and SQL Server, answered

###

### What can start an automation from Clientify?

Any of Clientify's 3 triggers in the catalog, including New Contact, New Deal and New Task. Describe the moment in plain language and your agent picks the right one.

###

### What can your agent do in SQL Server when something happens in Clientify?

Any of SQL Server's 7 actions, including Update Row, Add Row, Find Row and Find Rows via Custom Query. Your agent maps the data both ways and tests every scenario before it ships.

###

### Can it also run from SQL Server to Clientify?

Yes. When something happens in SQL Server, your agent can act in Clientify too. This page covers both directions: SQL Server's triggers and Clientify's actions are listed here as well.

###

### Do I have to build a connector for Clientify or SQL Server?

No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.

###

### Can my AI client use Clientify and SQL Server without building an automation?

Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.

###

### What happens when something fails?

Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.

###

### Is there a free plan?

Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.
