Integration
Connect CallFire and Google Merchant Center
When New call fires in CallFire, your agent runs Update Product Input in Google Merchant Center, or New or Updated Product in Google Merchant Center to Add new contact in CallFire. Describe the whole flow and it is built, tested on every scenario and kept running.
What the catalog holds today. Ask for anything missing and your agent reads the API documentation and adds it.
Build solutions, not workarounds.
What do you want CallFire and Google Merchant Center to do together?
Ask the assistant
Connect your AI client
Give your AI client this address.
https://mcp.apiant.aiOne connection does both: ask your client to act in an app once, or have it build an automation that keeps running. Any client that takes a remote MCP server. Nothing to install. Create your free account, then sign in once in your browser.
Set it up in your client
Claude Code
Run this in the directory you want to work in.
claude mcp add --transport http -s project apiant-ai https://mcp.apiant.aiStart Claude Code there, approve the server, and sign in in the browser page it opens.
Claude Code guide (opens in a new tab)Claude, web and desktop
Open Customize, then Connectors, then Add custom connector, and paste the address. On Team and Enterprise an owner adds it first.
Setup guide (opens in a new tab)Cursor
Add the address to your MCP configuration as a server URL. Cursor signs you in in your browser.
Setup guide (opens in a new tab)Zed
Open Settings, then AI, then MCP Servers, then Add Server, then Add Remote Server.
Setup guide (opens in a new tab)Codex and the ChatGPT desktop app
Open Settings, then MCP servers, then Add server, and choose Streamable HTTP. From the terminal, Codex takes the address with its own add command and then signs you in.
Setup guide (opens in a new tab)Grok
Open grok.com/connectors, choose New Connector, then Custom, and paste the address. Grok signs you in in your browser.
Setup guide (opens in a new tab)Any other MCP client
Paste the address where the client asks for a remote MCP server URL, and name the server apiant-ai where it lets you. APIANT's skills reach the client over the same connection.
Setup guide (opens in a new tab)Example flows
What CallFire and Google Merchant Center can do together
From CallFire to Google Merchant Center
When New call in CallFire
then Update Product Input in Google Merchant Center
When New contact in CallFire
then Insert Product Input in Google Merchant Center
From Google Merchant Center to CallFire
When New or Updated Product in Google Merchant Center
then Add new contact in CallFire
When New or Updated Product in Google Merchant Center
then Send SMS text message in CallFire
Starting points drawn from the triggers and actions in the catalog today. Describe the flow you need, at any depth, and your agent builds it and tests every scenario before it ships.
Everything your agent can do with CallFire and Google Merchant Center
Triggers and actions 5 triggers · 17 actions
Trigger
New callPolls for completed calls. Fires for each new inbound or outbound call.
Trigger
New contactPolls for newly created contacts in the account.
Trigger
New SMS text receivedPolls for inbound SMS text messages. Fires for each newly received text.
Trigger
New text sentPolls for outbound SMS text messages. Fires for each newly sent text.
Action
Add new contactCreates a new contact in CallFire and returns its ID.
Action
Delete contactDeletes a contact by its CallFire contact ID.
Action
Get contact by IDRetrieves a single contact by its CallFire contact ID.
Action
Get contact by propertyGet contact details by property name and value.
Action
Get text messageRetrieves a single sent or received text message by its ID.
Action
List contact listsReturns all contact lists in the account.
Action
Remove contact from listRemoves a contact (by contact ID) from a specified contact list.
Action
Send SMS text messageSends an SMS text message to one phone number and returns the new text's ID and state.
Action
Send voice callPlaces a text-to-speech voice call to one phone number and returns the new call's ID and state.
Action
Update contactUpdates an existing contact by its CallFire contact ID.
Trigger
New or Updated ProductTriggers when a product is added to or changed in a Merchant Center account. Google takes about 5 minutes to process a product change, so it fires after that delay.
Action
Delete Product InputDeletes a product input from a Merchant Center data source.
Action
Get ProductReturns one product from a Merchant Center account, including its approval status and issues. A newly added or changed product can take about 5 minutes to appear here.
Action
Insert Product InputCreates or replaces a product in a Merchant Center data source.
Action
List AccountsReturns the Merchant Center accounts the connected Google login can access.
Action
List Data SourcesReturns the data sources (product feeds) configured in a Merchant Center account.
Action
List ProductsReturns the products in a Merchant Center account. A newly added or changed product can take about 5 minutes to appear here.
Action
Update Product InputUpdates selected attributes of an existing product input in a Merchant Center data source.
No trigger or action matches that. Ask your agent to add it: it reads the API documentation and builds what you describe.
Each app on its own
Reviews
What our customers say
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Questions
CallFire and Google Merchant Center, answered
What can start an automation from CallFire?
Any of CallFire's 4 triggers in the catalog, including New call, New contact, New SMS text received and New text sent. Describe the moment in plain language and your agent picks the right one.
What can your agent do in Google Merchant Center when something happens in CallFire?
Any of Google Merchant Center's 7 actions, including Update Product Input, Get Product, Insert Product Input and List Accounts. Your agent maps the data both ways and tests every scenario before it ships.
Can it also run from Google Merchant Center to CallFire?
Yes. When something happens in Google Merchant Center, your agent can act in CallFire too. This page covers both directions: Google Merchant Center's triggers and CallFire's actions are listed here as well.
Do I have to build a connector for CallFire or Google Merchant Center?
No. Both are in the catalog with their triggers and actions. You describe the automation; your agent builds it, tests every scenario and keeps it running.
Can my AI client use CallFire and Google Merchant Center without building an automation?
Yes. With your AI client connected to APIANT, ask it to do something in either app once and it runs that action on the spot. Ask for an automation and your agent builds it, tests every scenario and keeps it running. One connection covers both.
What happens when something fails?
Your agent works that out for you. It plans the failure paths along with the happy path, then tests every scenario before it ships.
Is there a free plan?
Yes. Every plan includes the agent, including free, and building from your own AI client spends no assistant credits.